The paper "McDonald’ s Australia Holdings" is an outstanding example of a Business case study. Fast food has become part of Australian food culture. Today, the majority of Aussies eat fast foods in restaurants. McDonald’ s Australia Holdings is one of the fast-food restaurants that have experienced tremendous growth since it opened its first door in 1971. The company has maintained a competitive strength by exploiting its strengths to take advantage of the opportunities available in the market. However, McDonald’ s Australia Holdings also has several weaknesses and threats that it must address to remain successful.
Among the weaknesses is the fact that its products have a poor health image, which makes consumers avoid them. Therefore, to enhance its competitiveness, McDonald’ s Australia Holdings has to introduce healthier products, such as fruit juices to attract the growing health-conscious consumers in Australia. Company Background The fast food industry has experienced rapid growth in Australia. Today, a large percentage of Australians consume fast foods, such as French fries, chicken, and burgers among others. The increase in the consumption of fast foods has resulted in the growth of fast-food businesses in the country.
McDonald’ s Australia Holdings is one of the most famous fast-food restaurants in Australia. McDonald’ s Australia Holdings is a subsidiary of McDonald's. The restaurant opened its doors in Australia in 1971 and has since opened many other franchises in major cities throughout Australia. McDonald’ s Australia Holdings currently has about 2,647 branches in Australia and continues to open more branches in major towns and cities (IBIS World 2014). McDonald’ s Australia Holdings offers a variety of products, including breakfast, dinner, desserts, salads, smoothies, sides, value picks, drinks, and favorites. Additionally, the restaurant also offers coffee, sweet snacks, baked pastries, and snacks.
McDonald’ s Australia Holdings has about 8,000 employees, making the company rank among the largest employers in Australia (IBIS World 2014). Because of the high demand for fast foods in Australia, McDonald’ s Australia Holdings generates huge revenues and profits. According to the Sydney Morning Gerald (2015) report, the restaurant generated about $4 billion in sales revenue. This translated to about $1 billion in profit despite the strong competition that the firm faces from rivals in the fast-food market.
Bloomberg Business 2015, Company overview of McDonald's Australia Limited, viewed 5 August 2015 http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=11312749
IBIS World 2014, McDonald's Australia Holdings Limited - Profile company report Australia, viewed 5 August 2015 http://www.ibisworld.com.au/enterprisefull/default.aspx?entid=202
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NHMRC 2014, Obesity and overweight, viewed 5 August 2015 https://www.nhmrc.gov.au/health-topics/obesity-and-overweight
The Sydney Morning Gerald 2015, McDonald's sales reach $4b in Australia, 18 March, viewed 5 August 2015 http://www.smh.com.au/business/retail/mcdonalds-sales-reach-4b-in-australia-20150313-143gru.html
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