Essays on Amazon Company Marketing Case Study

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The paper 'Amazon Company Marketing" is a good example of a marketing case study. This is an American cloud computing and electronic commerce company. It was founded by Jeff Bezos in the year 1994. Initially, this company operated as an online bookstore. It later diversified and started selling the following products; CDs, Blu-rays, DVDs, video downloads, MP3 downloads, apparel furniture, jewelry, video games among many other products (Rodrigue et al. 2007). This company operates through the following segments; international segment, North American and Amazon web services (AWS). The North American segment is involved in retail sales of consumer goods.

This segment has various websites that the customers can subscribe to which include; www. amazon. ac, www. amazon. com, www. amazon. com. ix. The international segment on the other side is involved in similar services as the North American segment but having different subscription websites such as www. amazon. com. br, www. amazon. fr, www. amazon. cn , www. amazon. it among other websites. Finally, the AWS segment is composed of sales of storage, computing, database and other services for government agencies, business enterprises, and academic institutions (Peñ a-Vinces, Cepeda-Carrió n, & Chin, 2012). The company is also involved in offering services such as publishing; database offering, fulfillment, advertisement services, digital content subscription and co-branded credit cards.

The company ensures that the customers are served through their well-developed websites. It lays it the focus on pricing, selection, convenience service delivery. The company’ s website is designed in such a manner that customers can access them directly and this enables the company to sell millions of products. Amazon Company has been in a position to expand its market share. This is because it built to operate in different countries such as; New York, Maryland, UK, France, Italy, Canada, India, China, Brazil, Australia, Spain, Mexico, Germany among other countries.

References

Morsello, C., 2006. Company–community non-timber forest product deals in the Brazilian Amazon: A review of opportunities and problems. Forest Policy and Economics, 8(4), pp.485-494.

Peña-Vinces, J.C., Cepeda-Carrión, G. and Chin, W.W., 2012. Effect of ITC on the international competitiveness of firms. Management Decision, 50(6), pp.1045-1061.

Rodrigues da Silva Enríquez, M.A. and Drummond, J., 2007, February. Social‐environmental certification: Sustainable development and competitiveness in the mineral industry of the Brazilian Amazon. In Natural Resources Forum (Vol. 31, No. 1, pp. 71-86). Blackwell Publishing Ltd.

Stronza, A., 2005. Hosts and Hosts: the Anthropology of Community‐Based Ecotourism in the Peruvian Amazon. Annals of Anthropological Practice, 23(1), pp.170-190.

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