Essays on Marketing Report for E-Trust Research Proposal

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The paper "Marketing Report for E-Trust" is a great example of a marketing research proposal. The research was aimed at investigating the perceptions of the respondents on diverse functions including the launching of new products to trusting of electronic transactions. In order to achieve the research objectives, the study utilised a survey of sixty respondents, where structured questionnaires were administered. The research findings suggest that new products may not necessarily appeal to all persons, moreover online transactions are gaining popularity as a market destination, as well as for its appeal and allure to customers. Problem Definition using literature or industry data to support Organizations and businesses launch products, with the objective of attaining substantial market share.

The target market, however, is very vital in dictating the success of the products launched. The purchasing behaviour of consumers does vary, with some consumers being risk-averse, who would not like to try any new product, while other consumers are risk-takers. According to *, the marketers, therefore, have to understand the needs of different consumers and behaviours which demand require an in-depth study of their external and internal environment, so as to aid in the formulation of marketing plans. Consumer behavior is the decision-making process and physical activity engaged in the acquisition, evaluation, usage and the disposition of goods and services.

The consumer behavior is the all-encompassing function, which heavily influences the marketing and the purchasing process. The purchasing process starts from the consumers’ mind, which influences the alternatives that the consumer chooses, depending on their perceived relative advantages and disadvantages. The after purchase behavior is also of paramount importance as it informs the marketers on the success of the project. There are various opinions regarding the purchasing of new products, with several studies offering divergent opinions.

In trying new products, consumer behavior is of importance, as the decision-making process and physical activity which is involved. The behavior of the consumers is multidimensional, complex and a dynamic process which influences the entire decision making procedure. It is therefore of importance that the organization adopts strategies which are vital towards attaining a strategic competitive advantage, therefore the marketing channels by the organization utilizes are vital towards determining the product’ s success.

The customer behavior determines the perceived customer value, hence business has to implement a process which entails the formulation of marketing strategy. Essentially, the marketing strategy involves market analysis, strategy formulation and decision making. The decision making is a process which entails problem recognition, information search, evaluation, selection procedure, and this finally influences the purchase decision by the consumer. The post-purchase behavior depends on how satisfied the client is with the product. In understanding the behavior of the consumers towards new products, it is vital to conduct market analysis, which also includes analysis on the organization, the competition and the conditions.

In contacting the research, this is aimed towards offering better customer value, which is the aim of the company. This is dictated to by the consumer needs, the company offerings as well as the environment. The diversified nature of the factors influencing the market, especially on the consumers' perception and acceptance of new products, creates challenges on the producers.

Reference

1. Benedetto John and Paulo Ferreira, 2001, Modern Sampling Theory: Mathematics and Applications, Switzerland :Birkhäuser.

2. Earl R. Babbie, 2010, The Practice of Social Research, Boston: Cengage Learning.

3. Jennifer Mason, 2002, Qualitative Researching, California: SAGE.

4. Keith, Punch, 2005, Introduction to social research: quantitative and qualitative approaches, California: SAGE.

5. Kothari, C. R., 2008, Research Methodology: Methods and Techniques, London: New Age International.

6. McQueen R. and Christina, Knussen, 2002, Research methods for social science: a practical introduction, New Jersey: Prentice Hall.

7. Ranjit Kumar, 2005, Research Methodology: A Step-By-Step Guide for Beginners, New Delhi: SAGE.

8. Víctor Jupp, 2006, The Sage Dictionary Of Social Research Method, California: Pine Forge Press

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