The paper "International Marketing Plan for Samsung" is a great example of a marketing case study. This report commences by showing the detailed specifics of Samsung, the factors that make it a market leader in the electronics business. These factors include the vision and mission of the company that determines its overall business strategy the company takes. The report explains the vital SWOT and PESTEL factors that contribute to the market of Samsung. This has helped in the development of the marketing plan that is analyzed towards the end of the report, putting into a consideration SWOT analysis.
The report utilizes graphs and diagrams to clearly stipulate the significant statistics that are necessary for the company and the succeeding international marketing plan. 1.2 Introduction In business, there are a lot of moving parts that work altogether to ensure the success of the company/firm or organization. There are production, distribution, manufacturing, processing, marketing and advertising. The synchronization of all these functions ensures the company provides the services and products to its consumers. In order to link the consumer and the products, companies need to establish a marketing plan that works for them.
A marketing plan is a formulation of the ideas that are meant to lure and retain the attention of the consumers; the marketing plan works in accordance with the business strategy, and the vision and mission of the company. This report seeks to analyze a marketing plan for Samsung. 1.3 introduction of the company Samsung is one of the leading multinationals in the world, its main business is the manufacturing of electronic products such as smartphones, electronic appliances such as refrigerators, and so forth. The company has so many subsidiaries across the nation which are under the main brand; Samsung.
This South Korean company has so much influence over the culture, media and politics of the nation. The company was formed in 938 by a farming family, its initial business was the selling of groceries around the nation, however, after the Korean War the company sets out to make a lot of plants within the nation. The company entered into the telecommunication market in 1980, after the company acquired Gumi-based Hanguk Jeonja Tongsin.
Their first products were the switchboard, the facility developed in the making of fax machines and telephones. To this day the company has made up to an estimated 800 million phones (Abo, 2010, p. 36). This success can be attributed to successful marketing and this is what this paper is going to explore. 2.0 Vision and mission For over seventy years the company has been dedicated I providing the world with world-class products ranging from electronic, petrochemicals, skyscrapers fashion, hotels and so forth. The company has achieved this through the investing in people, quality services and a collaboration with the partners.
It has ensured that the company culture has been integrated with the minds of their customers, their partners and subsidiaries, in order to achieve this the company has ensured that the people realize the two vital aspects; the vision and mission of the company (Andrews, 2009, p. 53).
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