The paper “ Marriott Inns and Hotels - Development of Forceful Strategy due to Guiding Principles of Marketing Research, and Scientific Procedures" is a motivating example of an assignment on marketing. Various departments to achieve their goals and objectives run every entrepreneurial entity. Some of these departments include the sales department, marketing department, just to mention a few. Significant to the operation is the marketing department that dictates almost 70% of the entrepreneurial holdings and incomes. This gives it formidable responsibility of steering the enterprise towards the set goals and objectives. An effective marketing department is characterized by proper procedures and modes of action.
It must operate to consistently consider the latest and most successful methods by best performing enterprises with real-time data. Marriot Hotels is a family enterprise that has in recent years grown to a fully-fledged entrepreneurial entity. It has shortly heightened financially and with A similar trend in addressing issues of its consumers. This has been majorly contributed by her tireless quest in her marketing research strategy that has provided its management with relevant information for decision-making. Here are some questions that address some of the critical aspects of the methods used by Marriot Hotels. Q 1The role that marketing research plays is crucial especially in assisting in the context that the company in question is well acquainted with the consumers it offers its services to.
In specific, the company will offer innumerable directions, those revolving around expectations, tastes and preferences of the consumers in the respective segments. As much as it offers these crucial data, it also consolidates information appertaining to the consumers in real-time (Faith, M. 2001). Q 2Problem statement: How can Marriot Inn offer mobile catering services to workshop operators?
(David, A. Kumar, V. & George, D. Ch 1, 2001) Q 3Other than the close range restaurants offering catering services within their areas of operations, most regularly to serve their consumers who in certain instances don’ t frequent these restaurants; How can Marriot Inn work it round the clock to establish workstation inns to match the differing preferences in the time for meals? What are the population ratings of this system of service delivery? What has the culture in question consisted of the environment in question? How far beyond the local environment, would there be a likelihood of impact as the currently impacted areas. Which criteria must be chosen by the management to equally meet the immediate desires of the locals.
? Q 4The appropriate research design to be adopted by the Inn must be the use of live interviews through the local and national media, for instance, the radio station. Part of this must include the use of questionnaires to address the immediate needs of the incapacitated. Through this method, the public will directly give relevant information for consideration, so that everyone listens to and concur or disagree with the various interests.
A valid conclusion will therefore amount and so the Management will be working with firsthand information. However, this strategy is made public can be an added advantage to Marriot Inn competitors. They shall have gotten a hint of the cutting edge of their counterparts (Faith, 2001).