The paper “ What Helps Organizations to Improve Their Performance" is a good example of a marketing assignment. Marketing research is an integral part of management and organizations look to use it as a method through which they are able to plan their future strategies. Conducting the research helps companies to identify the different directions based on which their performance can be enhanced. The increase in the degree of competition has made it mandatory for all organizations whether big or small to carry out activities associated with marketing research. Marketing research used by organizations is either qualitative or quantitative depending on the purpose for which the research is done.
This paper looks towards evaluating the manner in which research helps organizations to improve their performance and shows the differences that exist between qualitative or quantitative research. This will help to understand the different types of research and also highlight which form of research is used in which situation. Before moving on it is imperative to understand marketing research. As the paper states, marketing research is defined as the systematic and objective analysis of information related to the product so that the organization is able to take valuable decisions that will help to multiply the business objectives (Yoon & Jain, 2008).
Thus research looks towards including a lot of things and based on its looks towards evaluating the performance of the organization. Qualitative research is based on understanding human behavior and looks towards determining the underlying reasons for changes in human behavior (Luntz, 2010). Quantitative research looks towards examining the exploratory side where they look towards drawing important findings based on the statistical data which has been provided to them.
The different form of research focuses on different aspects and looks towards working out the manner in which organization performance gets influenced due to different factors.
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