The paper “ Some Intriguing Insights into Smartphone Consumerism ” is a breathtaking example of a research paper on marketing. The number of smartphone users worldwide is expected to exceed one billion by 2013. The use of smartphones has become an elementary necessity for people all over the globe. Current times are highly dynamic especially with ICT products that are ever-changing. Smartphones come in different shapes or models, colors, weight variances, and brands. Further on, due to pronounced advances in technology over the past decade and a half has come to the emergence of the smartphone and operating systems.
Operating systems come in all forms on the different smartphones in the market. The inquiry found that close to 100% of the respondents own smartphones they have bought for themselves rather than by the employer. Brands were also a key aspect of our findings. People prefer to purchase smartphones from the leading brands in smartphone manufacture such as iPhone and Samsung, although this varies highly with budget and tastes. The survey found that a majority of smartphone users have been using their current phones for between 2 years.
Most of the respondents cited the highly dynamic smartphone market, and they wished to stay up to date with new technology. Questionnaires on the subject of smartphones were supplied to different respondents who were supervised on how to answer the questions. The questions were of significant depth to help in finding out the variable uses of smartphones and how they influence the consumers. The questionnaires sort out to find; Purchaser of the phone, Brand of the phone, Length of phone usage, Functions used most often, features that influence one to purchase a brand of smartphone, brand of smartphone consumers wishes to purchase, age of the consumer, occupation of the consumer. Smartphones have become a global craze.
A big chunk of the population now can claim to own a smartphone. The smartphone craze is greatly due to the hoard of functions that an individual can do with a smartphone. A few of the tasks that can be carried out on a smartphone include listening to music, taking photos, sending and receiving emails, document processing, texting, and voice calls. The smartphone is becoming an essential part of our lives, and its importance to the great technological revolution is irrefutable (Denzin and Lincoln, 2005). The embracing of Smartphones has been remarkable in mainstream markets all globally.
Surveys reveal that around 42% of cell phone subscribers in the USA use Smartphones. While this totals 44% of cell phone users in 5 major countries in Europe (France, Germany, Italy, Spain, and the UK). Usage of cell phones such as browsing, downloading content and accessing applications saw a great upsurge and exceeded 50 % in many markets (Brad Reed, 2010). Technological advances are generated on a trail of nonstop inventions.
Such kind of progressive development pronounces the evolution of phones to mobile phones and lastly smartphones. A smartphone is a mobile telephone with an aptitude to operate advanced applications and browse the Internet (Denzin and Lincoln 2005).
Link, M., S. Duan k, K. Bristol, J. Lai (2014). “The Generational Technology Divide and Implication
For Smartphone Data Collections.”
Pei Zheng, Lionel M. Ni, 2006, Smart Phone and Next Generation Mobile Computing.
Denzin, N.K. and Lincoln, Y.S. (eds.). The sage handbook of Qualitative Research, Third Edition,
Sage, Thousand Oaks, 2005.
Brad Reed, 2010. A brief history of Smartphones.