The paper "Comparison of Precision of Systemic Sampling with some other Probability Sampling" is a perfect example of a Marketing Assignment. This paper entails in-depth research on how RMIT university needs to manage and improve students and alumni experiences across the University. As such, RMIT university partners with the Customer Experience (CX) team under the establishment of the Experience Design Center. The core purpose of the CX team is to undertake marketing research purposefully to inform RMIT University on how to improve customers, students, and alumni experiences across the university. The CX marketing research for RMIT University is geared under the following research objectives: To understand, concern with, and document the showcased experiences of second, third, and final year undergraduate and postgraduate students To identify moments and opportunities that foster remarkable experiences for a second, third, final year undergraduate and postgraduate students. To identify if it exists a relationship between RIMT alumni and RMIT University after graduating Question 1 1.0 Evaluation of the Draft Moderation Guide The draft moderation guide will address the research objectives of this phase of the research.
It is clear and precise and thus comprehendible to the student who will respond to it. The below matrix exhaustively examines each aspect of the moderation guide. How they running the focus group why you recommend the interviews and why they become a focus group The MRIT CX project team settled for the use of interviews as an approach for data collection.
The project situation based on the research objectives and the scope of the project, the interview process will play a pivotal role in accessing detailed information across the research participants based on their thoughts and behaviors, so as to explore the issues in depth.
Additionally, the interview process will be applicable to provide context to the existing outcome data thus enabling the researcher as to why specific outcomes are associated with the MRIT university program. Based on the university settings, varied aspects fosters the project team to undertake the interviewing process through a focus group. Firstly, potential participants are most likely not to be included during the interviewing process due to personal reasons such as psychological behaviors and lack of motivation. Secondly, chances are that the majority of the students would prefer to openly talk across the group hence giving more insightful information.
It is important to note that the interviewing process lacks confidentiality hence the majority of students will avoid the single interviewing process. Lastly, the interviewing process is conducted through focus group purposefully to distinguish individual opinions based on the research objectives. 220.127.116.11.2Advantages of Interview According to Schostak, interview aims at getting in-depth information based on different topics, or a subject (Schostak 2005). Essentially, Berg advocates that the interview plays a pivotal role in building a holistic snapshot, in-depth report because the interviewees are free to express their own thoughts and feelings (Berg 2007).
This implies that the interview process will enable the CX team to get in-depth information as per the research questions hence improving the research reliability and validity. Interviewing is presumed to offer researchers a vast scope of opportunities to uncover information that could not be attained through a technique such as observation (Blaxter 2006). The ability to uncover in-depth information alludes to the interviewing process that creates mutual understanding between the interviewer and the respondent, the interviewer might rephrase questions that are not easily understood by the respondents.
As such, more accurate data are attained during the interviewing process. By using interviewing RMIT respondents, the CX project team is expected to uncover relevant information for the research.
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