The Hard Truth About Soft Drinks - Term Paper Example

The Company reputes itself in owning a diverse assortment of brands ranging from soft drinks, juices, sports beverages, bottled water, teas, light and diet drinks, energy drinks, and coffees among others.... The company is a market leader in selling, producing, and marketing non-alcoholic drinks concentrate and syrups (Smith & Mellisa, 2005).... nalysis of the external environment: When dealing with Coca Cola Company's external environment, it is integral to identify the external factors and forces that directly and indirectly influence the way the soft drink company operates, produces, competes, and makes use of modern technological solutions (Benko & Anderson, 2010)....

… The paper "Coca Cola Companie's Corporate Level Strategy" is a great example of a case study on business.... This report seeks to provide an analysis of the Coca Cola Company, which is rated as one of the Top 50 Best Companies.... The report will offer an analysis of the company's internal as well as external environment, which will be assessed to find out if it is in a competitive position or not....

The business and the competitive environment Type of business The Coca-Cola Company is a leading provider of bottled nonalcoholic beverage drinks to the global market which manufactures, markets, and distributes through its various operations across the world.... This report analyzes the Coca-Cola company in a bid to understand its nature of business and the market in which it operates; and how this affects the decision it faces about production, its market activity and the macroeconomic environment in which Coca-Cola operates....

(Harris, 2013) The rate at which consumption of the energy drinks has taken the course will never decelerate.... Energy drinks have faced a lot of opposition and criticism from governments and various organizations.... … The paper "The Energy Drink Industry: Red Bull against Energizer" is an outstanding example of an essay on marketing....

It produces drinks, impulse lines, soft drinks, natural products, convenience and the latest product, Everyday Sunday.... It produces drinks, impulse lines, soft drinks, natural products, convenience and the latest product, Everyday Sunday.... The company operates in the manufacturing industry of soft drinks.... 65% of the respondents strongly agreed that they wanted to try the brands while 55% said the brands looked different from the other soft drinks....

Company background The company was established in 1886 in Atlanta Georgia as a fountain soft drinks outlet by Dr.... Still, beverages include water, juice, tea, coffee, sports drinks and energy drinks while the sparkling drinks include Coca-Cola, Diet Coke, Sprite and Fanta.... These four sparkling drinks are among the top five nonalcoholic beverages globally....

For instance, the management of the company set a decade-long objective to restore the water used by the company in the production of soft drinks by the year 2020.... Apart from the water initiative, the company is actively engaged in empowering its stakeholders, contributing to charities, producing healthy drinks, among other CSR approaches....