The paper “ Emergent and Planned Approach Strategies, Driven Markets vs Market Driven – Benefits and Drawbacks" is a spectacular example of an essay on marketing. Marketing of a product ensures that the organization may have an advantage over their competitors. This means that there are methods that can be used to achieve this and ensures that the market is in a certain equilibrium. Different strategies are employed in fulfilling the balance and some of the strategies are emergent and planned. These approaches have various advantages and drawbacks. To have an upper hand in a competing environment, there are methods that can be employed and some of them are game theory and driving market through the aspect of edging out the competitors.
The edging initiatives ensure that the stability of an organization in certain playing ground is achieved even though there are strengths and weaknesses that are associated with each method. The paper discusses these issues objectively and subjectively drawing out their negative and positive sides. Emergent Approach StrategyThe emergent approach of strategy is a way that strategies are developed not at the beginning of a strategy but as the organization continues to develop and incorporates any market change into its strategy.
This approach is usually employed when an organization is faced with significant but small or not overwhelming change that comes with a small initial understanding of the way to work or react and therefore employs the method of trial or error (Douglas, 2002, p. 730). This means that if the approach that is taken is successful then it is replicated, but when it becomes a failure, it is not replicated. Such methods take some time and create a portfolio that consists of successful approaches that are built into a coherent pattern so that it can be in the future and results in the emergence of the strategic approach. It understands that an organization is complex due to behavioral association and therefore any policies or plans should not be static and not believe that equilibrium is stable but it may be chaos (Douglas, 2002, p.
728). Hence, it is a strategy that is employed in a marketing strategy that recurs and has an incremental change over a certain time with the absence of any rigid planning.
This is to enable the organization to embrace any changes in the environment into their plans. Planned Approach StrategyStrategic planning is a traditional method of planning that assumes that what is coming in the future can be predicted in terms of rational, linear and pro-active plans hence strategy can be drawn. This comes into play where there is the change that is coming but it is not overwhelming and therefore is a method that can be employed in taking care of it (Mintzberg, 1994, p.
108). This means that the school of planning assumes that the future is under control through knowledge of expectations of the organization, management of the journey and what is expected at the end of the journey. In most, cases this method can be employed in an organization in terms of salary; salary increment can be known and the salary patterns can be planned. Generally, strategic management takes most of its policies from the planning process. This means that any business objective or marketing plan and any relevant strategies are usually formulated and implemented so that the policies are fulfilled (De Geus, 1988, p.
71). In a marketing scenario, the planners may know the preferences of the customers and how the resources should be allocated to each sector.