The paper "Trends in Global Market Opportunities for the Year " is a good example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche (Startienė & Remeikienė, 2015). Companies require a reliable source of information on marketing trends to determine the appropriate measures that will lead to sustainable profitability and reduced risk margins (Achten et al. , 2010; Flint, 2004; Papadopoulos, Martí n Martí n, Papadopoulos, & Martí n Martí n, 2011) A business that operates in foreign markets risks collapsing due to lack of marketing intelligence.
To avoid jeopardizing operations of a company, a continuous assessment of global markets is an important strategy for companies intending to invest in foreign countries where they have little or no information about (Gereffi & Frederick, 2010). When businesses expand beyond their country of origin boundaries, they look forward to exploiting new markets and making bigger profits. In addition, the internal competition from their country of origin pushes business to look for external markets where competition is lower(Gilad, 2003). International businesses face numerous risks due to highly volatile international business platforms.
Investing in foreign markets requires high market intelligence, which can be gathered through surveys. Businesses are at risk of making blind foreign market marketing strategies (Ravichandran, 2010). There is inadequate information on the expected global market opportunities for the year 2017. Hence, international businesses are at a risk of facing unanticipated challenges that can wreck the growth of a business or make it collapse. Conducting information search is an important marketing strategy that enables a business to make an informed direction on its foreign investments (Bryman & Bell, 2015) 2.
Objectives of the Study 2.1 General objective The general objective of this research is to evaluate trends in global marketing opportunities for the year 2017. 2.2 Specific objectives The specific objectives will be, To determine market opportunities available for global firms in 2017 To identify trends in risks associated with global markets in 2017 3. Research Questions The research questions will be, What opportunities will be available for global firms in 2017 What risks are expected in 2017 global markets 4. Significance of the Study Expansion of markets beyond the country of origin has mixed effects on businesses.
There is an opportunity for profit-making, growth and expansion as well as the probability of making loss and decline in profitability and growth of the company. The study will assess trends in market opportunities for the year 2017. Information gathered from the research will be used by global business to predict the future of their investments. Additionally, research findings will enable the corporate managers to make critical decisions concerning the strategic policies that their businesses will use. Based on the findings of this research, shareholders are likely to make their investments with a formed mind on what is likely to happen in the year 2017.
It will provide vital information to companies that have the intention to venture in foreign markets to gauge the benefits against risks of taking such moves. Besides, the research is seeking to gather information on possible risks to global marketing opportunities. Such information is required by businesses, governments and international businesses regulation bodies to make a contingency plan that enables them to plan ahead of facing the risks.
Hence, businesses and governments can mitigate or reduce the effects of global market opportunities, which is important in enabling global businesses, navigate dynamics presented by global markets.
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