Essays on What Are the Benefits of Customer Loyalty and Their Retention Degree in Virgin Mobile Australia Research Proposal

Download full paperFile format: .doc, available for editing

The paper “ What Are the Benefits of Customer Loyalty and Their Retention Degree in Virgin Mobile Australia? “ is an affecting example of a research proposal on marketing. The following report is a research proposal on the subject of customer satisfaction in Virgin mobile Australia. Customer loyalty has many definitions, but none of them realizes that loyalty goes together with emotions. A consistent emotional occurrence, real experience in value and satisfaction based on substantial attributes results in customer loyalty. Consider who you yourself are unwavering too. Doubtlessly you'll address family and companions. Why?

In view of the passionate bond, you have with them. Your family and companions can do things you may not prefer; however, you stay dedicated as a result of that bond. The same applies to customer loyalty. To provoke customer loyalty, you must form a passionate bond with your customers. To assemble customer loyalty, customer experience administration mixes the physical, enthusiastic and esteems components of the experience into one firm encounter. Holding customers is less unmanageable than obtaining new ones, and customer experience administration is the most financially savvy approach to drive customer fulfillment, customer maintenance, and customer loyalty.

Do dedicated customers guarantee deals, as well as more inclined to buy auxiliary, high-edge supplemental items and administrations. Faithful customers diminish expenses connected with customer instruction and advertising, particularly when they get Net Promoters for your association. Research questionWhat are the benefits of customer loyalty and their retention degree in virgin mobile Australia? Aims and objective of the researchThe proposed research will focus to keenly assess the idea of customer loyalty and the capability of virgin mobile Australia retaining loyal customers. Since a detailed analysis methodology is used, virgin mobile Australia will be the populace under the study. The objective is To keenly evaluate the view of customer loyalty in helping expanded productivity and manageable income era. To break down the viability of customer loyalty techniques used by Virgin mobile in the telecommunication industry to retain customers. The hypothesis of the studyH1.

Customer loyalty is positively correlated with brand loyalty. H2. Company growth is positively affected when a company has a highly loyal customer base.       H3. Customer retention is less expensive than acquiring new customers. Literature reviewMost industries struggle for customer loyalty, to maintain the loyalty of many customers; the substantial effort has to be paid.

Challenges and importance of keeping loyal customers increase due to the growth in competition in most sectors which have grown tighter day by day. Lasting client loyalty is perceived to be most beneficial to the company, and there are many organizations that have proofed to have benefited from having a large customer loyalty base (Berry 1995). There have also been researches that have shown that reducing the rate of retention by a small percentage can bring a chief impact on the profitability level of the organization (Reichheld & Sasser 1900).

The cost of maintaining old and loyal clients is lower than that of recruiting new ones, and there is a positive correlation connecting customer/client loyalty and the profitability of an organization (Hallowell 1996). Cross-selling possibilities are created by a consistent customer base (Little & Marandi 1998), which also reduces marketing costs. Loyal clients have shown to be less demanding in personal selling, they spread a positive expression talk, and they are not priced sensitive and do not demand acquisition costs (Reichheld & Sasser 1900).

Loyal customers tend to be organizational advocates and most likely recommend other customers to the service providers (Narayandas 1998).    

References

Shahzad khan and Faryal Noor (2012)” Factors Affecting Buying Behavior Of Females For Purchase Of Cosmetics” International Review Of Business And Social Sciences vol. 1, no. 9, 68-76.

Keller, K.L., 1993. Conceptualizing, Measuring And Managing Customer-Based Brand Equity. Journal Of Marketing. 57(1), 1-22.

Hsieh, M.H., Pan, S.L. and Setiono, R. (2004), “Product-, Corporate-, And Country-Image Dimensions And Purchase Behavior: A Multicountry Analysis”, Journal Of The Academy Of Marketing Science, Vol. 32 No. 3, pp. 251-70.

Reichheld Frederick F., "Learning From Customer Defection", Harvard Business Review, March-April 1996, pp. 56-69

Reichheld Frederick F., "The Loyalty Effect. The Hidden Force Behind Growth, Profits,-And Lasting Value.", Harvard Business School Press, Boston 1996

Narayandas, D. (1998): Measuring And Managing The Benefits Of Customer Retention. An Empirical Investigation. Journal of Service Research, Vol. 1, No 2

Reichheld, F.F. and W.E. Sasser (1990), Zero Defections: Quality Comes To Services. Havard Business Review pp. 105-111

Hallowell, R (1996), The Relationship Of Customer Satisfaction, Customer Loyalty And Profitability: An Empirical Study, international journal of service industry management, 7(4), 27-42

Little, E and E.Marandi (2003): Relationship Marketing Management. Thomas Learning, Great Britain.

Berry, L.L. (1995): Relationship Marketing Of Services- Growing Interest, Emerging Perspectives. Journal Of The Academy Of Marketing Science, 23(4), pp. 2236-245

Download full paperFile format: .doc, available for editing
Contact Us