Cluster Analysis - SPSS - Case Study Example

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These include percentages and averages as well measures of spread central tendency and deviation as well as advanced correlation analysis to gauge the different variables both independent and dependent variables, the analysis will take advantage of spss statistical package for social scientists.... ata analysisStatistical analysis will be done using various techniques of statistical accuracy.... e will divide the target population into strata using stratified cluster sampling in order to get precise results (Kumar, Arvid (2002p....

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indiscriminate analysis, cluster analysis, and multivariate analysis of variance.... The cluster analysis involved the segmentation of the respondents according to attitudinal and behavioral loyalty and clusters1 demonstrated characteristics of truly loyal customers (Cahill 2006 p.... The data analysis involved the use of spss Version 10.... SummaryThe study made use of both quantitative and quantitative methods of data analysis and used a questionnaire as the data collection instrument....

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