Essays on Samsung To Push Humanizing Features In New Galaxy Phone Research Paper

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  The paper "Samsung To Push Humanizing Features In New Galaxy Phone" is a great example of a Marketing Research Paper. This white paper documents the report of research carried out to analyze the usage of smartphones among the public and their various preferences. The first section of the paper discusses the background of the study using various primary and secondary sources to support all the discussion. In this section, the author looks at the history of the Smartphone and the rapidly growing use of the same as opposed to ordinary phones without Smart Features.

It also analyzes some of the most preferred phones and the reasons why users prefer those brands. There is a clear indication that users of Smartphones have unique preferences and these are varied from user to user, though there is a trend to what most users find appealing. The second section analyzes the methodology of the research and gives a justification for the methodology used. This section also criticized the questionnaire used and the questions therein to determine its strengths and weaknesses to be used as a standard for the research.

The next section is the data analysis and results, which succinctly outline the data that was generated by the research and gives a balanced analysis of the same. The latter sections of this report comprise of limitations to the research, including time and financial constraints as well as lack of enthusiasm of participants. In addition, the paper documents a list of recommendations before winding up in a conclusive summary. Problem definition and research objectives using The following paper reports the findings or research, which was carried out to find the role of Smartphones in the everyday life of the public.

The difference between a Smartphone and an ordinary mobile handset is in the key functionalities. A Smartphone is designed to perform at a faster speed and do more computing operations than the ordinary mobile phone. It is designed to run on mobile operating systems and has multiple processors to support different functions at the same time. Initially, these phones were configured with inbuilt PDA’ s (Personal Digital Assistants) and have since evolved to include other functionalities such as music systems, internet capabilities, memory cards, touch screens, Global positioning systems, web browsers as well as Wi-Fi among others. Since the launch of Smartphones, there has been a rapid increase in sales in the entire world, with reports suggesting that the number of Smartphones being 90% of the total mobile phones sold.

Among other operating systems that have been used include Symbian, Ios, Android, Windows Phone among others. Smartphones have been used to do more operations than just receiving calls and sending text messages. Today, people use their phones to send emails to browse the web, take and send photos, edit documents and create small presentations.

In addition, with their GPS capabilities, the phones can now be used to locate geographical positions such as restaurants, routes houses, and other points on a map, thanks to Google maps. These are some of the reasons why people are considering owning a Smartphone despite the high costs of such a venture. According to most users, the price is not one of the major determinants of buying the phone, but rather the functionality and design of the phones.

References

Brandon, J 2013, 'How Safe Is Your Smartphone?', Inc, 35, 4, p. 48, Business Source Complete, EBSCOhost, viewed 21 October 2013.

Guglielmo, C 2013, 'Apple iPhone Still A 'Work of Art,' But Samsung's Galaxy S4 Ups the Smartphone Ante', Forbes.Com, p. 1, Business Source Complete, EBSCOhost, viewed 21 October 2013.

Hanley, M, & Boostrom Jr., R 2011, 'How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective', International Journal Of Integrated Marketing Communications, 3, 2, pp. 49-64, Business Source Complete, EBSCOhost, viewed 21 October 2013.

KIM, B 2013, 'Phablet Phenom: Samsung Galaxy Note Pens Best-Seller', SERI Quarterly, 6, 2, pp. 73-81, Business Source Complete, EBSCOhost, viewed 21 October 2013.

'MobiCon: A Mobile Context-Monitoring Platform' 2012, Communications Of The ACM, 55, 3, pp. 54-65, Business Source Complete, EBSCOhost, viewed 21 October 2013.

'MobiCon: A Mobile Context-Monitoring Platform' 2012, Communications Of The ACM, 55, 3, pp. 54-65, Business Source Complete, EBSCOhost, viewed 21 October 2013.

Olson, P 2013, 'Reviews Describe Samsung's Galaxy S4 As Plastic, 'Gimmicky' Phone', Forbes.Com, p. 21, Business Source Complete, EBSCOhost, viewed 21 October 2013.

Olson, P 2013, 'Samsung To Push Humanizing Features In New Galaxy Phone', Forbes.Com, p. 17, Business Source Complete, EBSCOhost, viewed 21 October 2013.

Suki, N 2013, 'Students' demand for smartphonesStructural relationships of product features, brand name, product price and social influence', Campus -- Wide Information Systems, 30, 4, pp. 236-248, Academic Search Premier, EBSCOhost, viewed 21 October 2013.

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