Marketing Research Essays Examples - Free Topics and Samples on Marketing Research

Topic: Cultural Issues in Marketing Affiliation: Marketing practices exhibit diversity and dynamism depending on the markets and consumers being targeted. Consumer behaviour, tastes, and preferences must be accounted for in order to enhance the effectiveness and efficiency of marketing. It is fundamental to highlight that marketing is an on-going process that lasts across the entire production process (Pride & Ferrell, 2012, p.158). In this respect, there are myriad numbers of factors that need to ...

The paper "Relevance of the Marketing Research for Strategic Decision-Making" is a wonderful example of a Marketing Case Study. University of New England (UNE) is Australia’s oldest university. The university website, UNE Life is aimed at enhancing the students’ experience at the institute. UNE Life consists of several businesses offering aimed at students, staff and the local community. The business offerings include SportUNE, The STRO, Life functions and catering, Campus essentials, ...

The paper "Overcoming the Barriers to Effective International Marketing Research" is a perfect example of a marketing literature review. Firms usually face hurdles when entering new markets. However, due to rapid change in global business businesses must find new strategies on to deal with these barriers in advanced in order to improve their chances of performing well in the new markets. Companies require collecting information concerning customer’s tastes and preferences before making ...

The paper "Marketing Research for an Australian Business - Jetstar Airlines" is a perfect example of a marketing case study. This market planning is based on three objectives namely: identifying whether the management decisions made in regard to low wages and tight management control on employees affect service provision to customers; identify how Jetstar motivates its employee to perform well and meet customers’ service requirements; establishing how Jetstar manages to keep its customers ...

The paper “Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers" is an exciting example of a research proposal on marketing. The purpose of this report is to present an evaluation of various research methodologies to Gold Class’ management. The content of this report is to help the management to understand representativeness, likely response rate, and non-response problems associated with the proposed methodologies. The proposed methodologies ...

The paper “Marriot Hotels - Marketing Research Problem, Research Design, Survey Method for Customer’s Response Determination" is a fascinating example of a case study on marketing. Marketing research has an important role to play in assisting Marriot to come up with sound marketing strategies. Marketing research helps in guiding marketing decisions done by the company. Strategies like segmentation and choice target market can only be carried out if adequate marketing research has been ...

The paper “Marriott Inns and Hotels - Development of Forceful Strategy due to Guiding Principles of Marketing Research, and Scientific Procedures" is a motivating example of an assignment on marketing. Various departments to achieve their goals and objectives run every entrepreneurial entity. Some of these departments include the sales department, marketing department, just to mention a few. Significant to the operation is the marketing department that dictates almost 70% of the entrepreneurial ...

The paper "Marketing Analysis of Marriott Inc " is a perfect example of a marketing case study. The leadership of Marriott International has utilized adequate marketing research in the development of an effective portfolio. As the department of marketing research grows, the company tends to specialize in either strategic business units or additional services such as high-speed internet in the quest to capture the attention of a particular client base. Most large organizations have managers and ...

International marketing research expenditures…………………………………………..20Marketing in Under developed countries………………………………………………..21Primary research related problems in the under developed countries…………………...21Secondary research related Problems faced in the under developed countries………….23Chapter 5Intel makes way to the third world: Case Analysis……………………………………..24Conclusions………………………………………………………………………………28References……………………………………………………………………………….30 Executive summaryThere are many businesses and the organizations ...

Information for Decision makingIntroduction Managers require information for the introduction of products and services that create value in the customer’s mind. Value perception is subjective and what customer may be impressed about this year may be different from what they require the following year. Common knowledge cannot be used to deduce attributes that create value (Hartmut, Scranton & Spiekermann, 2012). Data has to be collected and analyzed. Marketing research plays this important role ...

The paper "Marketing Presentation of Haier, Kentucky Fried Chicken in China, Coke" is an outstanding example of marketing assignment. Haier is a Chinese refrigeration manufacturer that began its operations in the United States in 1999. Despite the huge competition from Maytag, Whirlpool and General Electric, the company succeeded in this market because of outstanding market research. Through a market reconnaissance, Haier management found that smaller refrigerators yielded less than larger refrigerators. ...

The paper “Mojado Brothers Product Entry into Australian Market” is a thrilling variant of research proposal on marketing. Mojado Brothers are involved with designing and production of large scale screening of T-shirts, hooded sweaters, baseball hats, and wool/leather jackets. This marketing research report is purposed to discuss one of the key issues that the Mojado Brothers Organisation will observe while collecting their additional information regarding the further release of ...

The paper 'Using Basic Statistics in the Behavioral and Social Sciences' is a great example of a Business Case Study. The study will focus on the marketing activities that are usually undertaken by a business to help increase their profits through increased market share for a newly developed product. Marketing research for a newly developed product (herein NPD) provides businesses with a broad picture of the performance of the products and services that they provide to the public. The research helps ...

The paper "Success and Potential Risks of Kids Market Consulting" is an amazing example of a case study on marketing. Kids Market Consulting has witnessed a steady growth in a span of 4 years (from 2000 to 2004) in Ukraine’s market research industry. The company, however, faces increasing competition and slowing revenue in the kids, tweens, and teens market niche. This paper evaluates the market attractiveness of Ukraine’s marketing research industry, the reasons underlying the success ...

The paper “Influence of Research on Marketing Strategy and Performance of Organizations Conducting Research vs Ones Not Conducting Research" is a brilliant example of a term paper on marketing. Marketing Research has become a very integral part of business especially for companies looking to launch a product or services. Companies whether big or small perform research as it validates the findings. It helps to evaluate the potential and identifies the area which will help in development. ...

The paper "Marketing of Woolworth" is an excellent example of a research proposal on marketing. Woolworth Limited was established in Australia in 1924 in Sydney. The Key principles adopted for Woolworth was that: “Every man, woman, and child needs a Handy place where good things are cheap”. This principle became the fundamental philosophy that has kept Woolworth within its vision and has indeed offered the best quality services so far encompassing a customer base of 24 million per week ...

Article Reviews Article Number 28th, February, Article Reviews The articles that I have found worth for the purposes of this study are; Six Strategies for Successful Niche Marketing By Eric K. Clemons, Paul F. Nunes And Matt Reilly (http://online.wsj.com/article/SB10001424052748704130904574644084205858424.html) .WSJ Uncovers Abbotts Norvir-Busting Marketing Strategies. by Tim Horn (http://www.aidsmeds.com/articles/1667_11084.shtml) Big Brands Like Facebook, But They Dont Like to Pay. By Emily Steel ...

  The paper " Cause-Related Marketing Issues " is a perfect example of a Business Case Study. Education and hospitality have proved to be factors within universities that go hand in hand. The success of UNE Life businesses in complementing education at University of New England supports the statement. Therefore, this report will identify and discuss the relevance of the mission, SMART objectives, and hierarchy of strategies for UNE Life. In addition, the report will define the industry in which ...

The paper "Pringles Market Overview" is a good example of a marketing case study. This market research project seeks to collect market data in order to gather more information regarding Pringles. In conducting this research, it is anticipated that the information gathered will be of great assistance in the marketing strategies to be employed. In order to initiate a successful marketing strategy, a market research is of paramount importance. This helps in initiating informed decisions on the ...

The paper "Sale of Clothing Manufactured in the U.S.A" is an excellent example of a research proposal on marketing. The aim of this report by South Pacific Development (SPD) is to build on the results of previous primary and secondary marketing research in the Australia area for the sale of clothing manufactured in the U.S.A especially, in south-western USA (California). This research will focus on the sale of T-shirts, particularly those of South-Western Surf Range, manufactured by Mojado Brothers. ...