Marketing Research Essays Examples - Free Topics and Samples on Marketing Research

Qualitative Research and Questionnaire Design
The paper “Qualitative Research and Questionnaire Design" is an excellent example of a research paper on marketing. Churchill and Iacobucci give a basic outline of marketing research, indicating that marketing research involves and helps businesses to obtain information about the consumer perspective. In general, Churchill and Iacobucci (page 5) points out that marketing research involves the process of linking the marketing department of a business organization to the public and specifically ...
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Information for Decision Making
The paper "Information for Decision Making " is a great example of a Marketing Research Paper. Marketing research is concerned with the gathering of information. Marketing research is used in a wide range of circumstances to provide decision-makers with the information that they require in finding a solution to business problems. These solutions can be: Who the major customers are, how satisfied customers are with the product, how customers react to a decision to change the price or a product, service ...
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Contemporary Corporate Strategy
The paper 'Contemporary Corporate Strategy' is a perfect example of a Management Case Study. Samsung Galaxy Tabs are Android-based tablet computers, whose manufacture and marketing is done by Samsung. The 7-inch tab was the initial model, which was followed by several other models. The mission of the strategic marketing plan will be to increase the company’s sales of galaxy tabs. The SMART objectives of the plan include increasing awareness of the Samsung galaxy tabs among young people, increasing ...
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Marketing Management of Destiny Electronics Supply
The paper "Marketing Management of Destiny Electronics Supply" is a good example of a marketing case study. Marketing in a broader sense is an organizational role and set of processes for creating, delivering and communicating value to clients and relationship management with customers that are of great value to the organization or business. According to Kotler (2004), marketing is the process of discovering and translating consumer needs and wants into product and service terms, and creating ...
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Lancomes Cost of Communication
The paper "Lancome’s Cost of Communication" is a good example of a marketing research proposal. Data is referred to have the raw facts that an individual conducting the research gather for study purposes. Data collection, therefore, refers to the process that involves the gathering of the information used by the researcher to prove some facts. Data collection helps in clarification of points under study. The researcher, therefore, must know how to obtain and use the data collected. The marketing ...
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Research Methods for Marketing Decisions
Research Methods for Marketing Decisions a) Understanding the market Marketing research helps in identifying some aspects of the market that are extremely beneficial in understanding how it works. This has to do with understanding the population of the market, from the potential buyers to sellers. It is able to identify the customers that one is dealing with, their taste and preferences, other sellers in the market, the products they offer, and their regulations. This helps leaders to adjust and ...
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Module 12
College: Market Research Analysis Introduction Report preparation and presentation follows a process of problem definitionor statement, approach development, research formulation design, the actual fieldwork and then data analysis and presentation. The final stage which is the presentation of the market research and the data analysis should be done in a professional way to meet the objective of the research. The following are some of the example of marketing research to evaluate the rate of performance ...
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Challenges Facing UNE Life
The paper "Challenges Facing UNE Life " is a perfect example of a management outline. Introduction: Introduces the main concepts of the assignment and how the report will be organized. Mission and SMART objectives: This discusses the mission of UNE Life and its relevance in a strategic marketing plan. Industry analysis using Porter’s five forces: This section discusses the industry in which UNE Life operates and the conditions necessary for strategic fit. Challenges facing UNE Life using ...
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You Decide Week 5
Case Study You Decide Week 5 You Decide Week 5 Profit maximization through satisfaction is the primary objective of any business. An organization that is tends to neglect its customers will suffer in the long run. So, whenever there is an implication about customer dissatisfaction or company notices some comments from outsiders regarding matters such as poor service, technical failures or missed assignment that reduces the goodwill of the organization or make customers to try alternatives; the company ...
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Marketing Plan for Qantas
The paper "Marketing Plan for Qantas" is a good example of a marketing case study. Qantas market share in international travel has been on a decline. The airline commands about 65% of the market share in Australia. The problems are the viability of routes, the effectiveness of task planning and performance of aircraft. The decisions made were consolidation of maintenance tasks, retiring old aircraft and closing down routes known to make losses. The other problem involved diversification in the international ...
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Marriott Chain of Hotels - Looking towards Identifying the Opportunity That the Hotel Business Presents in the Non-Business Sector
The paper “Marriott Chain of Hotels - Looking towards Identifying the Opportunity That the Hotel Business Presents in the Non-Business Sector" is a forceful example of a research proposal on marketing. The role of marketing research has increased especially in competitive times as it is imperative to understand the consumer preference towards a particular product or service. This paper looks to identify whether Marriott hotel chain should look towards conducting business by targeting the non ...
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Marketing Strategies for Apple Inc
The paper 'Marketing Strategies for Apple Inc " is an outstanding example of a marketing case study. The iPhone belongs to the smartphones’ family that is produced and sold by Apple Inc and performs several functions including email, social networking, playing games and video shooting, among others. The main purpose of this strategic marketing plan is to increase the awareness of customers regarding the functions of an iPhone, with the aim of increasing sales and market share and extending ...
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Marriott International Inc Marketing Analysis
The paper "Marriott International Inc Marketing Analysis " is an outstanding example of a marketing case study. Marriott International Inc. is a renowned worldwide lodging industry. It operates various types of brands that serve business travellers, as well as middle-class leisure travellers. One of its most popular and reputable brands in the Courtyard brand with more than 800 global locations. Also the Springhill Suites, the Ritz-Carlton, the Fairfield Inn and the Residence Inn, that is designed ...
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CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation
The paper “CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation” is an inspiring example of a case study on marketing. CitySnacks restaurant, being a major retailing division of the Pleasure Food Restaurant Group PLC (PFRGPLC) based in Manchester, is an example of fast food that is very successful and rapidly growing with restaurants in most U.K. city centers. However, in recent years, the saturation level has been reached by the company and competition ...
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Perspectives of Zara Store in Melbourne
The paper “Perspectives of Zara Store in Melbourne" is a dramatic version of a research paper on marketing. Marketing is a skill that is useful in the promotion and sale of goods or services. In this essay, we will look into the analysis of the Zara store in Melbourne. The analysis will look into the marketing strategies used by the store in attracting customers and customer preferences that make in the Melbourne area. Zara opened its store in Melbourne to tap into the eager and big market ...
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The companyThe Holden Company was founded in 1856 as a saddler manufacturer and was improved to become an automobile manufacturer in 1908. The company has its headquarters in Melbourne, Australia and is a subsidiary of General motors. Currently, Holden Company employs 2900 employees as at the years ended 2013. Holden Company is a dealer in automobile and automobile engines. The engines have for long been used by major large companies around the world.As competition in the market continues to increase, ...
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Campaign - Where the Bloody Hell Are You
The paper “Campaign - Where the Bloody Hell Are You?” is a provoking example of a case study on marketing. Australia remains one of the most explored countries in the modern world. The country has a unique heritage, as well as diverse environmental sites. Among the fascinating outlooks in Australia include; hanging rocks, Hassan’s Wall, Echo Point, and Bungle range among others. Although numerous researches have been conducted on Destination Marketing Organizations (DMO’s), ...
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Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies
The paper "Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies" is a wonderful example of a Marketing Case Study. UNE Life is an online platform that shows different offerings from the University of New England. The university offers different products and services through various businesses. he business on the website are; SportUNE, campus essentials, the Stro, the Booloominbah collection, Belgrave Cinema, Life functions & catering, Sleek, Café ...
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Non-Probability Samples Management in Research
The paper “Non-Probability Samples Management in Research”  is a  convincing example of the essay on marketing. A sample is a chosen item from a certain population. This chosen item is used for further research on the subject matter. In sampling, it is essential to make a good description of the individuals who may be left out during the sampling process or the being or having the biggest representation. In coming up with the sample the researcher needs to consider the sample ...
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Analysis of Ming Corio Norlane North Short Postcode
The paper "Analysis of Ming Corio Norlane North Short Postcode" is an outstanding example of a marketing case study. Marketing research is one of the most influential fields in business. It plays a vital role in the success of any business. Proctor and Barbara argue that “Marketing research is the function that links the consumer, customer and public to the marketer through information – information used to identify and define marketing opportunities and problems; generate, refine, ...
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