Marketing Strategy Essays Examples - Free Topics and Samples on Marketing Strategy

Retail Marketing Strategy
Tesco: Retail Marketing StrategyIntroductionTesco is in a rapidly changing dynamics of the retail industry, there are two order-winning factors that made Tesco win over other supermarkets in U.K.: cost and flexibility. For an operation such as Tesco, firstly, the cost objective can be seen as the most important objective, because all of the other performance objectives affect cost. Tesco's costs are dominated by the cost of buying its supplies. Tesco makes use of information technology running an ...
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Googles Marketing Strategy
The paper "Google’s Marketing Strategy" is a great example of a marketing case study. Google is one of the leading technology companies in the world. In an increasingly competitive environment, the company has to keep on scanning the environment for new opportunities and develop comprehensive marketing strategies to push these opportunities to their customers. In this report, two opportunities that Google can invest in have been identified. These two opportunities include investing in ...
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McDonalds Marketing Strategy
The paper "McDonald’s Marketing Strategy" is a wonderful example of a case study on marketing. Strategic analysis is one of the most important processes of strategic management. The reason many strategies fail is that many managers want to formulate and implement strategies without carefully analyzing the overarching goals as well as the internal and external environments. Quoting Professor Les Worrall of the Wolverhampton Business School, Downey (2007) describes strategic analysis as “a ...
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Company and Marketing Strategy
Company and Marketing Strategy One of the most important theories that had been developed to address the modern, fast-paced market is that of customer-centered marketing strategy planning, where all strategic efforts are geared towards the firm’s customers. There are four corporate strategies that focus on how the firm addresses its market: these are market penetration, market development, diversification, and product development. For our marketing concept, we shall discuss product development ...
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Marketing Strategy
Olympic Games are hugely important sports events that are highly regarded. As such, the products that highlight its special characteristics serve as souvenirs for spectators or collectors who cherish memories of Olympic Games. The uniquely shaped water bottles serve dual purpose: as drink; and souvenir of Olympic Games 2012. Kotler et al (2007) assert that marketing is critical business process that promotes and fulfills the need of the customers through desired products and services. Thus, it opens ...
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CircuitTree's Marketing Strategy
The paper “CircuitTree ‘s Marketing Strategy" is a wonderful example of a case study on marketing. Since the market is highly competitive but the product fits the company’s strategic objectives, it is projected that it will gain market share within the first two years and then stabilize within the next three years. Within the next five years, CircuitTree should compete directly with some of the established names in the industry. The marketing component of the company is ...
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Marketing Strategy and Mission
The paper "Marketing Strategy and Mission" is a great example of a Marketing Research Paper. A strategy is a focus. The focus of the company is on a specific area of event management in Portland Comic-con events. The company is a strong event management organization that has been able to meet such demands in the past. We are true experts in event organization through the introduction of new and creative activities annually in the Portland Comic-con events. The company will focus on a global scale ...
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Marketing Strategy of Samsung
The paper "Marketing Strategy of Samsung" is a perfect example of a case study on business. Samsung is a South Korean world company that started as a small trading company in 1938. It has established numerous subsidiaries and affiliates that are now united under Samsung Brand and is considered as the largest business corporation in South Korea. It's business spans into advanced technology, semiconductors, hotels, skyscraper, plant construction, petrochemical, fashion, medicine, and finance (Samsung ...
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Marketing Strategy in IT
Assignment The products that I have chosen for this paper include Apple’s Ipad, Cisco’s Valet Wireless Router series and Microsoft office suite. The paper will throw light over the sales strategy as implemented for each product, the value creation, objections and sales services offered to potential customers. As far as Apple’s famous product Ipad is concerned, it is worthwhile to mention that this product offers multiple applications such as emails, videos, photos, softwares, entertainment, tunes ...
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Marketing Strategy and Management
The paper "Marketing Strategy and Management" is a wonderful example of a Marketing Assignment. Strategic marketing management is an important concept that helps to influence the marketing performance of an organization. This is because the strategic marketing plan helps to provide a framework that can be used to implement the strategies of the organization that can help to improve the competitive advantage (Palmer 2005). In this context, this report will discuss the concepts of strategic marketing ...
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Marketing Strategy for MacBook Air
The paper “Marketing Strategy for MacBook Air” is a spectacular example of a business plan on marketing. Apple Inc. continues to enjoy a competitive advantage due to the nature of its products and services. MacBook Air, an Apple product, has been experiencing increasing rates of competition from Microsoft Surface Pro. With the changing consumer behavior, tastes, and preferences, consumers are shifting into products that not only offer quality services but also ensure that their needs ...
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Marketing Strategy of Flavors Cafe
The paper "Marketing Strategy of Flavors Cafe" is a great example of a marketing case study. This is a marketing strategy for the new chocolate café known as Flavors Café which will be situated in Canberra. The paper will highlight the café’s marketing objectives and strategies used pricing, distribution, promoting and developing the product. Marketing activities of Flavors Café will set the foundations for achieving set aims and objectives. Marketing objectives ...
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Lesley Chocolate Cafe Marketing Strategy
The paper "Lesley Chocolate Cafe Marketing Strategy" is a perfect example of a marketing case study. Lesley Chocolate’s marketing strategy will be based on introducing the new brand to its target customers in Canberra hence communicating Lesley’s value to its potential clients. The communication will be initiated through a myriad of techniques. Some of these methods will include strategically placing advertisements, strategic relationships with other firms which could be having similar ...
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Marketing Strategy and Management
The paper "Marketing Strategy and Management" is a worthy example of an assignment on marketing. Indeed, with “equity worth NZ$67 million, an annual turnover NZ$39 million, an after-tax surplus of NZ$11 million, and considered as the most profitable trust in New Zealand”, one cannot doubt that the ILT is a success story. Besides the monetary success, the ILT has also managed to achieve most of the social goals that it set as part of its mission. There are several reasons for this success. ...
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Halfords Bicycle Marketing Strategy Plan
The paper "Halfords Bicycle Marketing Strategy Plan" is a perfect example of a case study on marketing. Fredrick Rushbrooke established Halfords Bicycle Group in the late 1800s in Birmingham in the United Kingdom, dealing with large-scale production and sale of ironmongery. In the 1940s, the company bought the Birmingham Bicycle Company (Halfords Bicycle, 2010). The firm presently is a market leader in selling car accessories, mobility aids, vehicle enhancements, toys, and child seats, SatNav, fixing ...
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Etihad Airways Product Marketing Strategy
The paper 'Etihad Airways Product Marketing Strategy" is a good example of a marketing case study. Knowingly, a business strategy helps a firm to identify its customers as well as meet the varying needs of the clients. In view of this, the business strategy of the Etihad Airways comprises of several elements. Firstly, the strategy has clearly communicated its message of providing leading services in the airline industry. Occasionally, some corporations may fail to communicate their mission; hence, ...
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Effectiveness of the Marketing Strategy
The paper "Effectiveness of the Marketing Strategy" is a great example of a Marketing Case Study. The marketing mix is different types of choices that a company has to make during the process of introducing a product in the market McDonald (1991). It involves the use of the elements of a marketing plan. These elements are product, price, place, promotion, people, performance and process which are commonly known as 7p’McDonald (1991). These seven elements are customized until a suitable combination ...
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Differentiation in Product Marketing Strategy
  The paper "Differentiation in Product Marketing Strategy" is a great example of a Marketing Case Study. A strategic marketing plan shows how the company’s resources will be allocated and distributed to see to it that the company or organization has a competitive edge. In this case, UNE life should postulate its strategic plan in a way that explains fully its achievable goals and objectives within their speculative period (Sujana, 2015). In other words, its strategic marketing plan should ...
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Marketing Strategy of Samsung Tablets
The paper 'Marketing Strategy of Samsung Tablets" is a perfect example of a marketing case study. Currently, Smartphone and tablets are among the most commonly used technological gadgets as far as communication is concerned. Speaking of tablets and Smartphone, Samsung Mobile and Apple Inc are the most prominent household names in the manufacture of the same. The two organizations have been recognized as the fiercest of competitors in all industries (Schneiders, 2011). On the 29th day of July ...
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The Emirates Airline Marketing Strategy
The paper "The Emirates Airline Marketing Strategy " is an outstanding example of a marketing case study. Asia-Pacific region is mainly a low-cost segment thus the need to focus on passengers who are interested in low-cost fare and those that are driven by the quality of service. In the Asia-Pacific region, there are a number of low-cost airlines that compete for a wider niche. Some of these airlines include Virgin Australia, Malaysia Airlines, Singapore Airlines, Air Asia, and numerous other ...
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