Essays on The Marketing Strategy for Carpet Cleaner Organization Case Study

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The paper "The Marketing Strategy for Carpet Cleaner Organization" is a great example of a case study on marketing.   The aim of this marketing strategy is to develop a game plan and approach in which it will assist the organization in formulating and implementing a marketing strategy. The carpet cleaner business is growing because of the boom in the construction industry. The marketing strategy revolves around strategizing the success of the carpet in a market place that is concentrated with competition and perspective of ethical considerations. The marketing strategy ensures that the management and marketing team has guidelines in supporting the marketing system to provide the product ton the consumer in the most appropriate way. Carpet cleaner marketing strategy objective A marketing strategy ensures that an organization utilizes its inadequate resources on opportunities that ensure the organization achieves its greatest benefits.

In fact, a marketing strategy pivots weaknesses and threats into opportunities promoting the vision and mission of the organization. Its formulation and implementation approach are crucial in the way that it will achieve the required goals. To achieve this, the management and marketers should have a “ game plan” .

The game plan should factor internal and external components that shape the organization in understanding the market, market mix, and other influencing factors such as competitors. Understanding the requirements of the organization and complexities surrounding the company, the marketing strategy that will be developed will ensure that it fulfills the mission and objectives of the company. Thus, the paper discusses components that make up a market strategy and formulates a marketing strategy for a carpet cleaner. Evaluate the market segments using the market segmentation model There are various theoretical frameworks and conceptual methods that help define market segments.

Some of these methods may include benefit based and conjoint analysis approaches. The benefit-based segmentation is developed on the terms of customers’ gains and intrinsic value in appreciating a given product (Tan and Lo, 2008). Benefit based approach ensures that the cognitive process of the customer is understood through data obtained from previous purchasing and selling decisions.

References

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Tan, Y. & Lo. Y. (2008). A Benefit-Based Approach to Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong. Journal of Hospitality and Tourism Research, 32, 342-362. DOI: 10.1177/1096348008317388.

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