The paper "Marketing Strategy for World of Warcraft" is a great example of a case study on marketing. The growth in the gaming industry has provided ample opportunities for different organizations to market the games. The growth has been phenomenal for the online gaming industry as people are moving from the traditional consoles to online games due to the simplicity and the fun associated with those. This has made World of Warcraft use this opportunity and market itself in such a way that it is able to differentiate itself from its competitors.
World of Warcraft has ensured that the game has been designed in a manner where it multiplies the fun and helps people who want to join the army by making them visualize and feel the scenario they might encounter in the real world. World of Warcraft has looked into a different aspect of the website and marketing strategy which has helped them to market themselves Purpose of the Report To identify the marketing strategy for World of Warcraft which will help to increase the customer base and create more awareness about the game To identify the target market for World of Warcraft and the strategy adopted by them to tap those To identify the different aspect of the website design that World of Warcraft has looked into like branding, color palette, wikis, blogs, and other social networking sites To identify the manner in which World of Warcraft will be able to grow and look into the different aspect of business Online Gaming Industry The growth witnessed by the gaming industry including both the consoles and the online games have been great.
The growth has been more for the online gaming industry which has grown from a size of $18 billion to $64 billion (Online Games, 2011).
The prime reason for the growth has been the development in technology which has enabled the fun and experience associated with games to multiply. The shift in consumers from consoles to online games provides an opportunity for World of Warcraft to bank on. The organization by designing the games and ensuring that a free trial version is available on their sites can attract a lot of people. The magnitude of importance of their games can multiply by highlighting the benefits and providing access to different blogs, wikis and social networking sites like Twitter, Facebook and so on so that the customer is able to read past experiences and decide the course of action that one wants to follow. Target Customer World of Warcraft has been able to ensure that their strategies are directed in a manner that helps them to target the correct customer base.
The company has defined a target base of the customer in the age bracket 12 to 40 years of age.
The game can be played by all age groups but the company designs and provides the different options of the games based on the above-mentioned target customers.