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Marketing Essays

Result for Subject Marketing:
19878 essays
Feeding the Marketing Management and Planning Process Marketing Literature review
14 pages (3902 words) , Download 0 , Literature review
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The paper "Feeding the Marketing Management and Planning Process" is a good example of a literature review on marketing. Before settling on the ideal marketing objectives to use in any organization, the marketers need to understand what the objectives really are, and their role in the marketing activities.
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The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC Marketing Case Study
15 pages (4089 words) , Download 0 , Case Study
Free
The paper "The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC" is a good example of a case study on marketing. ABC is a multinational corporation that manufactures and sells electronics globally. The company is one of the best performing firms in the electronic and mobile phone manufacturing industry.
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Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program Marketing Term Paper
15 pages (4469 words) , Download 0 , Term Paper
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The paper “Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program” is a fascinating example of a term paper on marketing. The report is about a fictitious MA-TO Company which deals with manufacturing and distribution of computer as well as aim at determining the benefit of a CRM program and providing recommendations about a CLRM program for the company.
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The Effectiveness of Service Marketing in Virgin Atlantic Marketing Case Study
17 pages (5074 words) , Download 0 , Case Study
Free
The paper "The Effectiveness of Service Marketing in Virgin Atlantic" is a great example of a case study on marketing. It is with sheer amazement that I get to stare at the horrifying assorted items that you encountered during your flight on a fateful day. As a customer, you deserve to be angry at the grueling state of service that was delivered to you in spite of your love for our brand Virgin.
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Coca-Cola Company's Situation Analysis and the Association of the Company with Olympics Marketing Research Proposal
10 pages (4342 words) , Download 0 , Research Proposal
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The paper “Coca-Cola Company’s Situation Analysis and the Association of the Company with Olympics” is a breathtaking example of a research proposal on marketing. The Coca-Cola Company has just launched its Global 2012 Olympic marketing campaign on 29th September 2011. The marketing campaign is titled “Move to the Beat” and it is led by Mark Ronson, a British Grammy award-winning music producer.
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Market Situation of Kodak-Camera Firm Marketing Case Study
8 pages (2100 words) , Download 0 , Case Study
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The paper “Market Situation of Kodak-Camera Firm” is a breathtaking example of a case study on marketing. Kodak is a company based in the United States and carries out global business operations. It offers different types of imaging products as well as services. The company has been recognized as a leading organization in the development and production of new imaging products and services.
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Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix Marketing Term Paper
8 pages (2693 words) , Download 0 , Term Paper
Free
The paper “Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix” is an impressive example of a term paper on management. On a daily basis, people are faced with decisions some of which are small while others are big. However, people arrive at their decisions in different ways depending on various factors.
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Customer Relationship Marketing of Kentucky Fried Chicken Restaurants Marketing Case Study
13 pages (3450 words) , Download 3 , Case Study
Free
The paper “Customer Relationship Marketing of Kentucky Fried Chicken Restaurants” is a convincing example of a case study on marketing. KFC is a chain of fast-food restaurants operating globally and was established by Harland Sanders in 1952 and it one of the most popular fast-food restaurants worldwide. In order to maintain its customers, KFC has several loyalty programs.
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Mars Bars: Brand Performance in the Chocolate Market Marketing Case Study
8 pages (2580 words) , Download 0 , Case Study
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The report found that Mars Bars occupied a significantly higher market share as compared to the other brands and commanded a significantly higher sole loyalty than the other brands. Thus its brand salience was higher and that is the reason for its increased market share. More men consumed Mars Bars than any other brand.
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Service product Marketing: Service Failure and Recovery Marketing Case Study
11 pages (3228 words) , Download 1 , Case Study
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This also influences the quality of the long-relationship that will be emanating from these interactions. It is imperative to briefly explore the undertakings of this company aimed at gaining an insight into some of the activities they are involved in and the initial reason for choosing them as the prudent service provider prior.
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Relationship Marketing Orientation of HSBC Bank Marketing Case Study
14 pages (4085 words) , Download 0 , Case Study
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The paper "Relationship Marketing Orientation of HSBC Bank" is a brilliant example of a case study on marketing. HSBC Bank is a major bank. It operates worldwide. It has more assets than liabilities. It has its origin in the UK. They have a very high loan deposit ratio. This makes is preferred among customers. The ratio is as high as 90%. It has a good presence in Asia.
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Carlton Hotel - Positioning Strategies, and Customer Service Marketing Case Study
13 pages (3638 words) , Download 0 , Case Study
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The paper “Carlton Hotel - Positioning Strategies, and Customer Service” is a thoughtful example of a case study on marketing. Every organization is seeking new ways to continuously acquire, retain as well as increase business. This is due to the rising cost of losing customers. Organizations that provide services such as hotels require putting in place strategies for competitive marketing.
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Marketing of Woolworth Marketing Research Proposal
9 pages (2569 words) , Download 0 , Research Proposal
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The paper "Marketing of Woolworth" is an excellent example of a research proposal on marketing. Woolworth Limited was established in Australia in 1924 in Sydney. The Key principles adopted for Woolworth was that: “Every man, woman, and child needs a Handy place where good things are cheap”. This principle became the fundamental philosophy that has kept Woolworth within its vision.
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Reading in Intergrated Marketing Communication Marketing Research Paper
13 pages (4233 words) , Download 0 , Research Paper
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The paper "Reading in Integrated Marketing Communication" is an excellent example of a research paper on marketing. With the diversified adoption of technology in communication, marketing has since benefited from the same. Marketing has revolutionary changed from the traditional print adverts to electronic and online campaigns.
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The Luxurt Colletion Hongta Hotel Shanghai Marketing Strategy Marketing Case Study
10 pages (2799 words) , Download 0 , Case Study
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The paper "The Luxury Collection Hongta Hotel Shanghai Marketing Strategy" is a great example of a case study on marketing. Marketing is arguably the most important function of business in today’s contemporary world. The primary reason why marketing id deemed a critical function is that competing is getting stiffer each day in all industries.
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Internal Factors Affecting Customers Decision Making Marketing Coursework
8 pages (2233 words) , Download 0 , Coursework
Free
The paper "Internal Factors Affecting Customer’s Decision Making" is a brilliant example of coursework on marketing. Apparently, the customer is the most important stakeholder in a business. This is for the straightforward reason that, it is because of the demand created by the customers’ needs that an organization is in operation (Wright 2006).
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The Effectiveness of Internet Advertising of Lorna Jane Marketing Case Study
14 pages (4119 words) , Download 1 , Case Study
Free
The paper "The Effectiveness of Internet Advertising of Lorna Jane" is a perfect example of a case study on marketing. Lorna Jane is a retail store dealing with fitness inspired clothes and accessories. The company has exploited online advertising before and consequently, the company’s sales increased and they have expanded their stores across Australia.
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Business Strategy: Organisational Direction Over the Long-Term Marketing Literature review
8 pages (2243 words) , Download 0 , Literature review
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Some argue that a planned approach to strategies will ensure that the organization will have a direction and as a result, act rationally. Others argue that an emergent approach to strategies will ensure the development of new strategies over time in order to adapt reactively to unfolding circumstances.
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Marketing Mix Elements of Boost Company Marketing Essay
10 pages (2675 words) , Download 0 , Essay
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The paper "Marketing Mix Elements of Boost Company" is a brilliant example of an essay on marketing. Boost Company is a company that is the manufacturer of juice drinks and snacks. It started as a single and small retail outlet but expanded its operations and up to now, it’s operating in more than 14 countries.
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Marketing-Measuring and Interpreting Brand Performance - Buyer and Consumer Behaviour Marketing Assignment
8 pages (2849 words) , Download 0 , Assignment
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The paper "Marketing-Measuring and Interpreting Brand Performance - Buyer and Consumer Behaviour" is a wonderful example of an assignment on marketing. Marketing is a very vital component of every business. This is because marketing places the products of a specific company into the limelight and enhances its visibility in the eyes of the clients.
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Balancing between Planned and Emergent Approaches to Business and Marketing Strategy Marketing Term Paper
8 pages (2290 words) , Download 0 , Term Paper
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The paper “Balancing between Planned and Emergent Approaches to Business and Marketing Strategy” is a convincing example of a term paper on management. Planning refers to the process of brainstorming, designing, and organizing the most important activities which are necessary for the achievement of the desired goals.
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External Marketing Environment of Walkers Crisps Marketing Case Study
8 pages (2361 words) , Download 2 , Case Study
Free
Interface that is online adapted makes it easy to interprets and share the data of the market. To any business strategy, purchasing habits and consumer attitudes are critical. Advertising campaigns and marketing strategy are an effective development foundation that provides reports for marketing research.
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Airbus and Its Activities in the Civil Aircraft Manufacturing Industry Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
From the analysis of the strategies of Airbus it is evident that Airbus has clearly taken the rightful strategies to take advantage of the market condition. But Airbus has to take necessary steps to reduce the delay in the delivery of aircraft. If the company can rectify those problems, it can recoup the lost market share.
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International Marketing: Analysis of Teas.Com.Au Marketing Case Study
11 pages (3086 words) , Download 2 , Case Study
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The concept of the tea website is one that shows different aspects of tea. The strengths of this site are based on the strong presence of images, layout and the ability to see the cost of different teas and tea categories easily. However, there is not the ability to gain information and a level of trust about the brand that is being used.
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The Most Profitable Place the OYBike Should Extend Its Business Marketing Case Study
7 pages (1852 words) , Download 0 , Case Study
Free
The paper “The Most Profitable Place the OYBike Should Extend Its Business” is an intriguing example of a case study on marketing. OYBike is a bicycle docking system that uses mobile phones to hire and terminate the leasing of bicycles. Mr. Henning discovered in 2000 discovered this method of bicycle hire. He then developed this technology and in 2004 he started to operate this system in London.
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Situational Analysis for Nike Boots Marketing Case Study
10 pages (2801 words) , Download 0 , Case Study
Free
The paper "Situational Analysis for Nike Boots" is a great example of a case study on marketing. Nike is a major sports gear manufacturer and plays a dominating role in the global markets. Nike Boots are a recently introduced product of the company and hence are not as famous as other Nike products but the brand is gradually making strong inroads into the footwear markets of the world.
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Devita Energy Drink Marketing Case Study
7 pages (2076 words) , Download 0 , Case Study
Free
The role that I play in the group is to research on the market of the product that we are to launch. There are different research that I intend to carry out which include product research, market research, price research, promotional research and distribution research.
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Etihad Airways' Competitors in the First and Business Class in Asian Market Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
Free
The hub of the airline is Abu Dhabi, which is the capital city of the United Arab Emirates (Etihad Airways, 2010). The airline has about 54 aircraft, which operates about 1000 flights on weekly basis, and serves 64 international network destinations in 42 countries (Delfmann 45). The airline is seeking to be a reflection of the best Arabian hospitality and enhancement the prestige of Abu Dhabi.
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Cadburys - Market Size and Potential, the Category and Structure, the External Environment Marketing Case Study
17 pages (4478 words) , Download 1 , Case Study
Free
The paper “Cadburys -  Market Size and Potential, the Category and Structure, the External Environment” is an inspiring example of a case study on marketing. Cadbury as a brand has been performing for decades. Cadbury “is a confectionery company ranking second among the world in that line of business”.
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Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands Marketing Dissertation
11 pages (3485 words) , Download 0 , Dissertation
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The paper “Do Country-of-Origin Labels Incur an Effect on Young Consumer Attitudes towards Fashion Luxury Brands?” is an informative example of a dissertation on marketing. International business and trade have increased more than any time in history which has led to consumers being increasingly bombarded with products and services from a variety of foreign companies.
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Marketing Tools That Can Help Marketers Capture Their Target Market Better Marketing Term Paper
9 pages (2759 words) , Download 0 , Term Paper
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The paper "Marketing Tools That Can Help Marketers Capture Their Target Market Better" is a brilliant example of a term paper on marketing. The world has been using different media of communication to market their product. With the advent of technology; the growth in this sector has been a phenomenon. The human world has been using different forms of media to advertise their product.
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Amazon's SWOT Analysis, the Porter Five Forces Model, and the Future Trends Marketing Case Study
6 pages (1791 words) , Download 0 , Case Study
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The paper “Amazon’s SWOT Analysis, the Porter Five Forces Model, and the Future Trends” is an affecting example of a case study on marketing. Amazon has been in existence and has become a leader in online shopping. The company has been able to develop its product line and launch different segments of goods by growing its business line.
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Volkswagen Brand Traits Marketing Case Study
7 pages (2232 words) , Download 0 , Case Study
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Consumer behaviour theory refers to the process through which people decide what, where, when, how, from where, and whether to buy a particular product. The theory explains the process through which consumers goes through when making the decision as to whether to buy or not.
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Market Situation and Consumption of Coffee Products in Abu Dhabi Market Marketing Term Paper
15 pages (4007 words) , Download 0 , Term Paper
Free
The paper “Market Situation and Consumption of Coffee Products in Abu Dhabi Market” is a  great version of a case study on marketing. Abu Dhabi is a federal capital located at the center of the (United Arab Emirates) UAE government and is said to be one of the most modernized cities in the world. The population is about 1.5 million.
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Strategic Marketing of Wal Mart Marketing Case Study
8 pages (2210 words) , Download 0 , Case Study
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The paper "Strategic Marketing of Wal Mart” is an impressive example of a case study on marketing. Recently, organizations have established a system of sharing their mission statement which is to be applied across a strategic framework.
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Managing Communication between the Public and the Organization Marketing Assignment
6 pages (1629 words) , Download 0 , Assignment
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The paper “TManaging Communication between the Public and the Organization” is an engrossing version of an assignment on marketing. Public Relations basically deal with maintaining a good public image for an organization or business. Others consider it as a process of managing communication between the public and the organization.
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Virgin Airways Corporation - Customer Service Failure Recovery Marketing Case Study
16 pages (4746 words) , Download 0 , Case Study
Free
The paper “Virgin Airways Corporation - Customer Service Failure Recovery” is an intriguing version of a case study on marketing. I am writing on behalf of Virgin Airways Corporation to apologize for the frustration and inconvenience that you experienced with our services during your flight from Mumbai to Heathrow.
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Heuristics and Print Advertising Marketing Essay
8 pages (3052 words) , Download 0 , Essay
Free
The paper “Heuristics and Print Advertising” is a  thrilling version of an essay on marketing. Marketing may be defined as - the process by which products and services are introduced to the marketplace. Furthermore, it highlights every characteristic of the firm and product. As a result, research in marketing has to have an overall approach.
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Challenges in the Vermont Teddy Bear Company Marketing Case Study
16 pages (4278 words) , Download 0 , Case Study
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The paper “Challenges in the Vermont Teddy Bear Company” is a  spectacular example of a case study on marketing. As the years go by, there are strong forces changing the markets and significantly transforming the ways of conducting business.
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International and Comparative Employment Relations - Qantas and Jetstar's Capabilities Marketing Case Study
12 pages (3416 words) , Download 0 , Case Study
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The paper “International and Comparative Employment Relations - Qantas and Jetstar's Capabilities” is a great example of a case study on marketing. In this report, there is an internal analysis of the Qantas Group where there has been the identification of the group’s capabilities, its competitive advantages, and its core competencies.
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Market Entry for International Marketing Marketing Essay
13 pages (3721 words) , Download 0 , Essay
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The paper "Market Entry for International Marketing" is an outstanding example of an essay on marketing. International marketing involves a process where a business or a country distributes its products and services to consumers in other countries. The marketing concept is the same throughout the world but the marketing plan environment may be completely different.
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Market Assessments of the Pet Care Products Marketing Case Study
15 pages (4310 words) , Download 0 , Case Study
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The paper "Market Assessments of the Pet Care Products" is a perfect example of a case study on marketing. The main objectives are being discussed in this paper in relation to developing a comprehensive business report for Australian Pet Food & Treat Manufacturer. One of these objectives is ensuring that the company is not saturated in its domestic market with various of its pet care products.
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Samsung Electronics in the UK Market Marketing Case Study
13 pages (3756 words) , Download 5 , Case Study
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Entering a new market with a new product is a nightmare for all companies, but with good planning, all the hurdles can be gradually overcome. In order for Samsung Company to prosper in the UK market, it is imperative for the UK division to have a comprehensive plan that would call for frequent review meetings.
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Kingsize Big & Tall - Marketing Activities Associated with the Product and Promotional Strategy Marketing Case Study
10 pages (2813 words) , Download 0 , Case Study
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The paper “Kingsize Big & Tall - Marketing Activities Associated with the Product and Promotional Strategy” is a fascinating example of a case study on marketing. Kingsize Big and tall opened its door back in the year 1972, the company started with opening a big store for men’s clothes in Inglewood Western Australia.
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Learning in Consumer Behavior Marketing Coursework
10 pages (2782 words) , Download 0 , Coursework
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The paper "Learning in Consumer Behavior" is a brilliant example of coursework on marketing. Consumer behavior is the process leading to the acquisition of products, experiences, and services aimed at satisfying certain individual needs. I deduce that consumer behavior revolves around the understanding of why, when, where, how, how often, how much, use or dispose of goods, services or experience.
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Technologies: Hongkong and Shanghai Banking Corporation Marketing Research Paper
8 pages (2320 words) , Download 0 , Research Paper
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Along with it, different types of features should be provided by electronic means but the integrity This will be a step in developing relationships and will be helpful in the survival of banks in the competitive environment. Banking institutions need to provide different facilities to their customer to ensure satisfaction.
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Toyota's Recall of Its Cars between 2009 and 2010 Marketing Case Study
14 pages (4176 words) , Download 0 , Case Study
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The paper “Toyota’s Recall of Its Cars between 2009 and 2010” is an inspiring example of a case study on marketing. One of the all-time greatest inventions that will go into the annals of history as a reflection intellect capacity of human beings is the invention of the automobile. After General Motors, Toyota is ranked as the second-largest vehicle manufacturer globally.
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Last Chance's Brand Plan for Soft Drinks Marketing Case Study
12 pages (3247 words) , Download 0 , Case Study
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The paper “Last Chance’s Brand Plan for Soft Drinks” is a  spectacular version of a case study on marketing. The soft drinks industry presents numerous opportunities for interested companies to introduce brands into the market. The increased use of soft drinks among the youth presents Last Chance with an opportunity to target its brand on the youth.
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Difference between a Marketing Plan and a Business Plan Marketing Essay
10 pages (3043 words) , Download 0 , Essay
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The paper “Difference between a Marketing Plan and a Business Plan” is a  thrilling example of an essay on marketing. A marketing plan is a detailed outline that is meant to show the efforts in marketing that an organization has. A marketing plan, therefore, shows the goals that an organization seeks to achieve in selling its products be they goods or services.
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How Have the Strategies Used by William Grant and Sons Made Hendricks Such a Successful Gin Brand Marketing Case Study
4 pages (1540 words) , Download 0 , Case Study
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The paper “How Have the Strategies Used by William Grant and Sons Made Hendricks’ Such a Successful Gin Brand?” is a  fascinating variant of case study on marketing. William and Sons Company has been in operation since 1887 as a family company and was incorporated in Scotland. The company is currently third in terms of Scotch whiskey market share after Diageo and Pernod Ricard.
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