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Marketing Essays

Result for Subject Marketing:
19878 essays
IKEA Beating the Competition Marketing Assignment
10 pages (2500 words) , Download 4 , Assignment
Free
The case of IKEA is representative of an incredible business strategy and an amazing framework that combines creative and innovative marketing ideas that helped it add figures in millions to its balance sheet since decades. An organization can be viewed as a semi-autonomous body with a series of goals and objectives.
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Marketing Plan: The Coca-Cola Beverage Brand Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
A previous European marketing effort which positioned Diet Coke with sex appeal was recently scrapped as it did not produce the desired value (Bokaie, 2008). A follow-up positioning strategy to make Diet Coke appear more “glam and vogue” also did not seem to boost beverage sales in this brand division (Bokaie, 2008, p.22).
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An Integrated Marketing Communications Perspective Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
Free
The author states that advertisers must persuade consumers to buy and often remind them to buy again and again. It is imperative as well to explain what marketing communications are all about as a way of gaining understanding as far as advertising is concerned with influencing the customers to buy certain products.
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Trailfinder Brands Marketing Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
This paper will illustrate the brand’s marketing communications strategy insofar as the paper will highlight an opinion on the degree of creativity as employed by Trailfinders. After all of the information highlighted in the previous sections has been established a new target segment will be proposed and justified, furthermore, a brand positioning and campaign slogan will also be presented.
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Customer Realtionship Marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The realization of the importance of customer relationship to marketing and its contribution to competitive understanding is a more recent development in the 20th century. Customer relationship marketing should not be misconstrued as convincing customers to behave, react and relate to the organization in the manner that the organization would like them to.
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A Strategic Marketing Plan for the Norwich Student Mark Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The second factor which determines the stage of the product life cycle is increase in customer base. Products in the introductory of growth stage of product life cycle show an accelerated increase in customer base. The club industry is not showing an increase in the customer base. The customers are increasing in a linear fashion for club industry.
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Internet and Electronic Marketing Marketing Book Report/Review
19 pages (4750 words) , Download 2 , Book Report/Review
Free
The author explains that Market Net is a relatively new initiative to create a network of students and professionals related to the field of marketing and also to provide valuable resources and articles on marketing. The Internet has profoundly changed the way we do business in many different areas and has created completely new business models.
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Analysis of International Marketing of Chinese Companies Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The Chinese firms have started looking outward for several reasons. They have received encouragement and support from the local government. Since China lacks in basic management and marketing skills, in technology and raw materials, their attitude towards venturing overseas was basically resource-based
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Business Organisation and Policy: UK Food Retail Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Offers can be exploited as the competing suppliers as they may reduce their prices to a minimum which would lead to devious behaviors by the supermarket buyers. Buyers may never show any loyalty to any particular store, they will always go for those stores from where they will get their products in reasonable prices
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Key Ethical Issues in Marketing to Children - Has Marketing to Tweens Gone Too Far Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the paper, business operations can harm society even with the benefits that businesses provide. The point of adhering to corporate social responsibility is either to minimize or eliminate the possible harms of business to society while seeing to it that services and satisfying the needs of the customers remain its primary objectives.
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Factors Affecting The Adoption Of Internet Marketing Marketing Case Study
21 pages (5250 words) , Download 2 , Case Study
The aim is to focus on the marginal utility of the eCommerce website and the overall benefits of the implementation. The implementation of the e-business strategy will prove to be beneficial for the company only if the company will gain a better position in the market as well as if the performance to the customers becomes better and improved.
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Country-Of-Origin Information In The Evaluation Of Products Marketing Research Paper
36 pages (9000 words) , Download 3 , Research Paper
The research methodology seeks to answer questions through the appliance of scientific procedures. The aim of this research includes using scientific methods and tools and techniques to find out the truth that has been hidden and to bring out a novel and fresh take on the research topic, making for its advancement (Kumar 2008).
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Tourism Destination Marketing Marketing Dissertation
13 pages (3250 words) , Download 4 , Dissertation
Free
The author states that the mature tourism island destination that has been chosen for the study in concern is that of the Canary Islands which are located in Spain. The Canary Islands are integrated totally into the European Union and the level of safety and quality comply with the standards of Europe. El Hierro, La Palma, La Gomera, Tenerife.
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International Marketing: Rococo Chocolates Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The author states that the island of Grenada being hit by a tremendous hurricane spell huge loss for the cocoa planters and farmers. Rococo chocolates helped the hurricane affected farmers and planters through the production and sale of a special variety of chocolates. The joint venture helped in the formation of Grococo.
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Marketing Planning Process of the Starbucks Corporation Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This research will begin with the statement that Starbucks has a universal brand image and the company has been able to maintain its brand image all over the world. The company has been operating in most of the countries of the world. The management of Starbucks has been coming up with strategies and methods to maintain the position of the market leader in the industry.
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Sales Presentation of Sports Club Marketing Research Proposal
11 pages (2750 words) , Download 3 , Research Proposal
Free
With constantly changing and improving technology, a business cannot rely solely on offering a service or a product to its customers. Furthermore, with globalization, and increasing competition leading to more choices for the customers, it is very difficult to catch the attention of new customers or hold on to the existing ones.
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Possibility of Opening a Warhammer Theme Restaurant in Moscow Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
According to the paper, theme restaurants have been in vogue for several decades now and they have been very successful. In certain countries,s they are facing an incline for many reasons. The witnessed an unbelievable emergence in popularity of video games. Some video games have proven to be so inspiring that restaurants have opened with the theme of the video game. 
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Harvey Nichols International Strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The recent announcement of the eighth international store planned for opening in Doha, Qatar shows the extent of growth and success of the company. The report offers an in-depth internal and external analysis of Harvey Nichols forming the background of developing a situation analysis of the business.
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Monsanto Agricultural Corporation and Genetically Modified Food Mandatory Labeling Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The company feels they have the ability to assist farmers to grow sustainable yields. This can be through better animal feeds, fiber, produce healthier foods, be successful, and control environmental agricultural impact. The company bears the responsibility for many farms’ devastation, the development of resistant weeds and pests, and the reduction in crop varieties.
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How Companies Deliver Customer Value Marketing Literature review
29 pages (7250 words) , Download 6 , Literature review
This paper is a critical discussion of how organizations deliver customer value.  The writer identifies the extent to which delivering customer value is reflected in the organizational policies, procedures, and actions of two companies by focusing on two aspects of their business: supply chain management and customer relationship management.  
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Different Motivations That Exist When Consumers Make Buying Decisions Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper illustrates that research studies, since the 1970s, continuously focused on finding the linkages between the consumer products and their potential correlation with the “consumption related attitudes” thus there is a great body of knowledge available which strongly predict the role of different motivations that exist when consumers decide to make a buying decision.
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Marketing Plan for MoTecH Ltd Marketing Research Proposal
11 pages (2750 words) , Download 2 , Research Proposal
Free
When marketers have to deal with the promotion of a specific product/ service they use to examine primarily the similar strategies/ initiatives of competitors; however, often the choices of competitors are developed under different internal and external organizational conditions (firm's market position, cash potentials, stakeholders' support etc.) 
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The Product Development Processes Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The author states that the manufacturing of various products can be carried out in different methods of approach. Simultaneous and consecutive procedures are being developed to meet the requirements of the production companies. The many factors like time, cost, efficiency etc are considered while selecting a method of production.
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International Marketing Objectives of Galanz Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that English small home appliances often referred to as white goods, include various electrical appliances such as electric irons, dishwashers, refrigerators, electric cookers, and microwave ovens. All of these goods are generally used for indoor kitchens and utility rooms.
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Marketing Analysis on the Johnny Rockets Group Management Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This report attempts to analyze the strategies that can be put in the marketing plan in order for the organization to remain a leader in the fast food industry. As the tet has it, the main objective is to increase corporate business by 10 percent which requires an initial investment of $875 000.
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The Concept of Governance in Hong Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The concept of corporate governance in Hong Kong is identified as the stock ownership of a company and how it relates specifically to the operating performance of a company.  The importance of corporate governance is one that is known to directly affect the performance of a company.  This not only changes the way in which companies work in relation.
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Emerging Markets BA Marketing Management with Business Studies Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The study shows that in order to internationalize their businesses, the managers of the Brazilian export companies adopt a policy whereby they use the concept of psyche distance. The psyche distance may apply to product adaptation, price adaptation, promotion adaptation, and distribution adaptation.
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E-Marketing: Sony Corporation in USA Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Sony Corporation is a leading and well-recognized manufacturer of audio, video, communications and information technology products for the consumer as well professional market. It has its headquarters in Tokyo and was originally named as Tokyo Telecommunications Engineering Corporation or more commonly Totsuko.
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The Generic Strategy Followed by Wal Mart and Leadership by Sourcing from Suppliers Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
A powerful retail brand and discount stores, Wal Mart is a global company with several units located outside the USA where it is headquartered at Bentonville in Arkansas State. The company opened the first discount store at Rogers, Arkansas in 1962. It first traded stocks as a public company in 1970 and got listed on the New York Stock Exchange.
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The Gradual Transformation of Computers and the Technical Aspect of the Development Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
What one means is that the different types of computers are still serving their purpose through their innards have undergone a radical makeover. It would be better if talk in more concrete terms as talking in terms of pronouns and adjectives often clouds the issue rather making it clearer. The requirement of mainframes has never diminished.
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Marketing Communications, Application of Theories to Practice Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The project aims to throw light on the different modes of marketing communication and tries to develop and present a communication plan for Gu Chocolate Puds. Before developing the plan, it is important to explore the opportunities in London. The project makes a study of the external environment.
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Unilever Marketing Strategy for CIF in China Marketing Case Study
17 pages (4250 words) , Download 3 , Case Study
Free
As the paper outlines, the marketing audit demonstrates that Unilever has a strong brand but is weak on liquidity. Opportunities are immense and they should leverage advantage. China is politically and economically stable as it was not impacted by the global recession. The short- and long-term marketing strategy have been suggested while also defining the control measures.
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The Importance of Using Market Research in the Development of Market Orientation Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Subcontracting with the mobile phone company lifted the spirits of both management and technicians. The technicians performed well and helped generate both revenue and more patrons for Company X. Mobile phones were still being brought by former customers mainly because of their prompt service and technical know-how.
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Marketing Communication of Cooperative Financial Services Limited Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The conclusion states that customers face innumerable problems at normal banks and this is where CFS wants to step in and make a difference. CFS has taken a stand not to invest anywhere that is considered unethical. On the other hand, they have decided to encourage ethical investments taking a strong stand against climate change.
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Planning a Communication Campaign in Smith and Nephew Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The campaign will be most helpful for the people who are suffering from surgery and serious health care problems in orthopaedic domains like knee cap replacement and need some technical support to overcome their handicap. The target audience will be the orthopaedic doctors and clinical surgeons, nurses and physiotherapists.
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IBM India Facts and History Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Many of the multinational organizations had shifted away from the country during that period. But the new millennium saw the total transformation of the company as it grew by leaps and bounds since then. As in the report of 2005, the employees of IBM are placed in 14 cities. Total business partners are located in 40 cities of the nation. 
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The Problems Companies Face while Becoming Multinational Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
With massive improvements in the areas of information technology and the communication process, the terms of trade have experienced significant shifts from those of the traditional way of doing business. With the increasing advent of the globalization, the international geographical borders among the various nations are also perishing.
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The Telecommunication and Information System and the Auction of AFA Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The government is really supportive of the flower auction industry because an estimate of up to 100,000 jobs is somehow related to the flower industry. Additionally, the trade incentive is provided in the shape of reduced import duties and duty-free imports. The government also supports the infrastructure and finance the research in this arena.
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Marketing Plan for Yamaha in Indonesia Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
The author states that the company’s target consumers for Nouvo are young male individuals and young females for Mio. To deliver a good marketing message to its target consumers, Yamaha Indonesia should hire young influential male and female endorser. The company will be able to accurately send its message across the different geographic market.
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Market Environment of Londons Ship Partnership Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that London Ship Partnership wants to build a brand of the company and market all historical ships present in their vessels, so that they can increase the awareness in international arena about the brand, past achievements and increase revenue for betterment of the organization.
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Market Efficiency Hoyothesis Marketing Term Paper
13 pages (3250 words) , Download 3 , Term Paper
Free
The objectives of this research have been articulated, to discuss the unpredictability of the capital market under the market efficiency hypothesis, to detect the effect of different pieces of information on the capital market efficiency, to evaluate whether the stock prices fully reflect the dividend announcement of the respective companies.
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The Advent of New Information and Communication Technology Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
The essay starts by explaining the key concept of consumer behaviour as well as the different factors that affect the buying decision of the consumers. An analysis of consumer behaviour in this essay will be based on the premise that we are dealing with rational buyers who do not have enough money to buy everything they want.
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The Fragmentation and Specialization in Marketing Research Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This paper will focus on marketing research. This paper is divided into four sections. Section one identifies and discusses the generic stages of marketing research. The second section analyzes marketing research within the wider context of research. Section three zeroes in on a typical marketing research process.
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CRM - a Vital Retail Strategy to Gain New Customers Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
The increasing power of consumers has significantly reshaped business distribution and marketing models. In turn, this has required retailers to add value in stores to compete with the multiple retail channels and highlighted the need for businesses to adopt customer relationship oriented approach in order to create value for the consumer.
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Brand Improvement Strategies for Toyota Motor Corporation Marketing Dissertation
84 pages (21000 words) , Download 4 , Dissertation
Like a number of Japanese companies, Toyota has developed its business with an intensive focus on a single corporate brand. The company markets Lexus and Scion, however, a considerable amount of its revenue comes from selling off its sub-brands. The earlier concentrated approach has certain distinctive benefits.
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Vodafone International Marketing Strategy Marketing Case Study
20 pages (5000 words) , Download 6 , Case Study
Free
Vodafone separates its market according to customer behaviour and requirements. It helps to develop a suitable market scheme. The segmentation of Vodafone has changed according to the business environment. For example, in the year 1996–1997, Vodafone’s market segmentation was focused on a voice-centric customer who used phone call quite frequently.
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Are the Customers' Aware if the Products They Purchase Are Genuine or a Counterfeit Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Pushing—in essence, trade promotion—is potentially very expensive, because it cuts margins to the bone. It can include inducements like higher-than-normal markups, free goods, consignment billing (you don't pay for it until you sell it), easy credit terms (120 days), and payment for prime display space (the end of a supermarket aisle).
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The History, Design and Strategies of Heineken Marketing Research Paper
11 pages (2750 words) , Download 4 , Research Paper
Free
Heineken USA’s strategy in relation to other large beer companies is aimed at five priorities of business (Riggs 250). Each of these priorities helps the brand in the achievement of its ultimate goal of winning overall markets in which Heineken brand is present, and to possess a complete brand portfolio in the chosen markets.
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Effectiveness of Advertising in Business Marketing Book Report/Review
8 pages (2000 words) , Download 2 , Book Report/Review
Free
Advertisements have an influence on popular culture. This happens through the copying of various behaviours and attitudes as espoused in most of the adverts. For example, a village politician in India was alarmed on the impact of VCD growth in rural India. He was worried because every village girl wanted to dress like a celebrity depicted in the VCD.
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Purchasing and Distribution of Procurement Fraud Marketing Book Report/Review
9 pages (2250 words) , Download 2 , Book Report/Review
Free
The case study clearly reflects upon such fraudulent cases related to procurement. Corporate governance is an essential component within supply chain operations. Suppliers play a key role in such operations and need to be well aligned with the corporate governance structure. However, suppliers are often witnessed to exhibit unethical behavior.
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