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Marketing Essays

Result for Subject Marketing:
19883 essays
Cultural Environment and Consumer Behavior in France Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
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Apart from this, they also offer high value for quality and safety of the products. Hence, keeping these factors in mind, a leading multinational food retail chain McDonald’s introduced diverse changes so as to meet the demands of the customers. It has been beneficial for McDonald’s to enhance its corporate image and profitability in France
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Marketing of The Southwest Airline Company Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
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The envied success of the company is attributed to several factors, none playing a major role like the strategic management of the organization. The company’s strategic management is shaped by the clear vision and mission on which the organization is founded. The volatile nature of this sector, the formulation of management strategies takes into account a myriad of factors.
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Using a Sexuality in Advertisement Marketing Essay
20 pages (5000 words) , Download 2 , Essay
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Clothing is further categorized as demure, suggestive, partially clad, and nude. These classifications were useful when they were used to complement the Effects Research. They provided various degrees of sexual content based on the range of responses given on the independent variable (sexual content).  
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Promoting Web-content Services: The Master Essay UK Organization Marketing Essay
10 pages (2500 words) , Download 2 , Essay
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Master Essay is a well-established organization that provides its clients with quality work regarding custom essay and dissertation writing service. With years of experience and quality work, Master Essay UK is known as one of the world’s finest custom essay and dissertation writing service. We have honed premium grade writing.
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Overview on Main Key Players in Coffee Trading Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Procter and Gamble acquired Folgers Coffee which is a major brand of coffee in the US. It is a beverage division of the J.M. Smucker. The Folgers Coffee Company (‘Folgers”) is a subsidiary of the Procter & Gamble Company (P&G). Folgers leads in the production of the retailed packaged coffee products in the United States.
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Impact of Advertising on Consumer Perception of High Street Retailers Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Depending on the quantity and quality of the demand, the retailers then choose the target audience, as they are popularly known in marketing studies and terminology. This has led to a classification of retailers. This classification takes place on the basis of the target audience that the retailers aim.
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Fast Food Marketing and Business Plan Marketing Coursework
32 pages (8496 words) , Download 2 , Coursework
The food industry had an estimated gross value added of 73.4 billion in £2007. It had a contribution of 18.8% of national part-time employment and 8.7% of national full-time employment. In terms of catering and hospitality, the burger sector is leading that had revenue of £9.33 billion in 2007. This revenue was 4.2% greater than the previous year and it was 22.2% of the total fast food market. 
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The Glass Ceiling and Its Effects on Women Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The researcher of this essay aims to analyze that modifying social attitudes concerning the separation of duties at work and at home is essential if women are to attain full equality. In addition, the expression, ‘a woman has to be twice as good as a man for the same job’ is based on credible evidence.
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Associations of Identity Through the Website, LaCie Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The unique products that are offered through the company should combine with this to create instant recognition of the brand and to show a customer response that builds a sense of loyalty through the same recognition.   To do this correctly, LaCie will need to build a symbolic type of brand as the main reputation.
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Integrated Strategy: Tesco Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
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The author states that Tesco is Britain's number one food outlet. They constantly outperform their competitors. Tesco has conscientiously adopted up to a number of strategic changes since 2004. The leading food supermarket has seen the transformation in its basic format by not only introducing a whole lot of new products lines.
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An Analysis of Coca-Colas Marketing Strategy Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
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In today’s global economy, a number of multi-national corporations are rethinking how to identify their product brand, how to increase their market share and how to position the company to be responsive in a global marketplace. Global marketing is characterized by intense competition by firms within a given industry.
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Marketing and Engineering in Apple Inc Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
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It is evident from the Apple’s story that while engineers steer the company to move upwards, it is always the sales and marketing team which keeps the company and its products running. Therefore, it is important to understand how both teams within a company cannot be successful without one another.
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Creation and Distribution of Goods and Services in Aldus Corporation Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
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Their main product was PageMaker, which allowed people, to design, edit, and produce printed communications electronically, thereby reducing the time and expense associated with traditional publishing techniques. This new microcomputer-based publishing 'soon became known as "desktop publishing,".
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Advertising in Three Muslim Countries: Saudi Arabia, Turkey and United Arab Emirates Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
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The paper will basically focus on the modes of advertisements in these three Muslim countries which are completely different from those in Europe or the USA. The differences in advertising concepts in these countries will be shown as a result of differences in culture, mentality, and belief between people regarding their nationality and ethnicity
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Financial Innovation Marketing Term Paper
16 pages (4000 words) , Download 3 , Term Paper
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Also in this paper discuss such innovation like Stricter regulations Industry and community needs for sustainable development Increased demand for accountability  Community and social expectations and pressures (giving back to the community, doing good, etc.) Demographic, social, and market changes.
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Consumer Behavior in the UK Broadband Market: Choosing Supplier Marketing Term Paper
26 pages (6500 words) , Download 3 , Term Paper
In addition, I have organized my own survey concerning the types of decision makers. I suppose it `s considerably important in understanding the market situation. Also, the research is very important for effective advertising. To minimize the costs for organizing the survey I have used the form of internet questioning
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Waitrose's Strategic Alternatives Marketing Case Study
20 pages (5000 words) , Download 4 , Case Study
Free
Waitrose is the supermarket division of the John Lewis Partnership, occupying 2,1% share in the UK supermarket industry. It has 143 stores concentrated in the south of England. Its key feature is the partnership structure. Due to the successful strategies implemented by the company, Waitrose managed to increase its revenues - from 20% against 6%.
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The Available Defences Applicable to a Defective Product Claim: Marketing Law Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
In order to obtain patent protection within the UK, it is necessary to complete an application form with the Intellectual Property Office. The form requires a full description of the invention together with any applicable drawings, claims and an abstract. Form 9A, Request for Search form is also required and can be submitted online.
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The Role of Marketing at BlackBerry Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The paper states that information obtained online posts to the effect that the BlackBerry suite of smartphone systems was launched in 1999 by the company Research in Motion. It was originally founded in 1984 and RIM is at the forefront of design, manufacture, and marketing of innovative wireless solutions for the global mobile communications market and it is headquartered in Waterloo, Canada.
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Pantene Marketing in China Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
P&G has modified its management principles by integrating Chinese and Western concepts. Pantene marketing and advertising remain its topmost priority. Usually, such activities are accomplished by devising accurate goals and objectives. Annual and quarterly sales reports are analyzed and assessed by the managers 
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Marketing Objectives and Proper Marketing Strategies: Advantages of the Company Marketing Book Report/Review
11 pages (2750 words) , Download 3 , Book Report/Review
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The first part which is SOS stands for situation, objective and strategy. In this report, the business situation in the context of Coca Cola is properly analysed with various strategic tools. Objectives are defined and strategies are developed on the basis of the analysis and objectives. The report includes a brief overview of Coca Cola Company.
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How Gillette's Slogan Contributes in Redefining the Concept of Masculinity Marketing Research Proposal
12 pages (3000 words) , Download 4 , Research Proposal
Free
Globalization has affected not only the market economy but also the socio-cultural facets of contemporary society. Companies have at its center customer satisfaction and upholding stakeholders’ interests.  With this knowledge, part of marketing strategies include advertisements, which in turn,  utilize culture as its multi-level playing field.  
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Obstacles to Strategy Implementation Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The success of organizational strategies is related with different requirements and standards; it can be assumed that organizational leaders and middle managers will have to choose those criteria that need to be set as a priority in the context of a strategy’s implementation; at this point, there is the following problem.
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The Development of United Biscuit Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This paper will attempt to present a marketing plan for United Biscuit to position its new brand's product. The primary aim of this paper is to develop a proper marketing plan for the existing product in its existing market. Therefore, various marketing tools, model, and theories will be applied for analyzing micro and macro environment of United Biscuit.
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Marketing Plan for Holiday Inn in UAE Marketing Assignment
21 pages (5250 words) , Download 4 , Assignment
With the increase in the level of service, the Hotels at UAE are more recognized by the people. New services like spas and retail stores are needed to be added which will attract a huge mass of tourist as well as business-oriented customers as they can access all the necessary things during their vacation within the hotel along with the luxury.
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Muntajat a New Company to Boost Petrochemicals Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
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As a result, they have been hard hit by this decline. This has mainly resulted from an oversupply of the commodity in the market. In order for the oil producing companies to remain competitive, they are changing their long-term strategies with the aim of reducing their costs of producing. In addition, they are merging with their subsidiaries.
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UK Brewing Industry Characteristics Marketing Term Paper
51 pages (12750 words) , Download 2 , Term Paper
This review of related literature looks first, over the last ten years, at the far-reaching changes that have taken place in the beer and pub retailing division. This has involved major restructuring and ownership changes after a chain of mergers and acquisitions, connected to innovatory activity regarding the way in which pubs are valued, and presented to the public.
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Compensating Dating, Materialism and Social Comparison among Hong Kong Adolescents Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
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 It also delves in the many emerging advertisements that market various forms of high-end merchandise. This section also examines how Hong Kong teenagers are encouraged to possess material goods unlike in the past. The prevalence of Enjoy-kōsaiin; online dating and prostitution involving young girls in Hong Kong is also covered.
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The Evolution of Ambush Marketing in Sports with Particular Concentration upon Olympic Sports Marketing Essay
36 pages (9000 words) , Download 3 , Essay
This stems from the attempt to create new legislation to protect sponsorships of the London Olympic Games. Some will become precedent and some will simply be too unwieldy and complicated for adjudication. It will require a long time for adjustments and many of the parts of this legislation will have to be either removed or further defined 
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Saudi Arabia: Opportunity or Risk for New Market Entry Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Saudi Arabian buyers also have a generally favorable view of Western-imported products. One study identified that Saudi buyers have the most positive view of U.S- and Japanese-style marketing practices, more so than European countries. However, the identity of Western brands are attractive in Saudi Arabia from many different customer groups
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International Marketing - Distance Factors and Target Markets Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The research study is attempting to uncover whether it is cultural, geographic, economic, or administrative factors that drive forward marketing strategy in diverse multinational organizations. The purpose is clearly stated, describing the necessity for multinational companies to consider foreign markets as a means of competitive advantage. 
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Marketing Communication in UK: Honest Tea Marketing Case Study
13 pages (3250 words) , Download 5 , Case Study
Free
Ceris Burns International observed marketing communication to “encompass all communications between a company and all other parties. It entails all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity, public relations, direct marketing, and internet marketing” (Ceris Burns International, n.d.).
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Features Of Mcdonaldisation In Theme Parks Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Quantification tends to stress quantity over quantity, hence leading to mass production. Quality becomes equal to quantity, such as quota (Ritzer 1994, p.142 cited in Keel 2010). Predictability means decreasing potential differences in the delivery of services or goods. “A Big Mac is a Big Mac is a Big Mac” wherever it is served.
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New Product Development Issues Marketing Term Paper
18 pages (4500 words) , Download 3 , Term Paper
Free
Almost 90 % of the new products fail in the US. Every year different organizations loss $20-30 billion because of the failure of food products. This shows how important it is for the management of the organization to critically evaluate the market and product and then introduce it particularly if the new product is related to the food industry.
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Reliability of the Computer-Driven Shoe Machines Process in the Shuzworld Shanghai Plant Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
As the discussion stresses, the distribution system is based on the principle of allocating quotas to the option that offers the least possible costs for as long as it is possible. Once the option offering the least costs has been fully exploited, the remaining allocation is transferred to the next option that offers the least cost amongst the remaining options. 
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Impact of the Internet in the International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The development of operational activities in the global market is a common priority for firms in various industries. The terms under which this target is achieved can be different. Certain organizations emphasize on the satisfaction of their employees, so that employee performance is kept at high levels.
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The Experiences of Postgraduate Scholars Who Study Abroad Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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Research on postgraduate students studying abroad adds to the understanding of the process of internationalization of higher education. This discourse centers on academic experience, reasons identified by students for studying abroad. 17 international postgraduate students from across various countries took part in the study. 
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Tesco Marketing Communications Marketing Book Report/Review
13 pages (3250 words) , Download 3 , Book Report/Review
Free
This study aims at analyzing the integrated marketing communications at Tesco with reference to the RABOSTIC planning framework followed by a critical comment on the appropriateness of the media and tools used and the CSR demonstrated by Tesco in its marketing communications. Marketing communications is an aim of supporting the marketing plan. 
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Branding, Pricing, and Distribution Strategy Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The company should promote the brand by leveraging on the strengths like excellent customer service and low prices of the products. Affordability and eco-friendliness of the products and the free services provided to the customers are the main factors that should be focused upon in the brand management process of Green Solutions. 
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Marketing Plan of the Star Corporate Services Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
The SCS services can be broadly categorized in two corporate services, namely, corporate training services and corporate product launch services. Moreover, the training services of the company mainly provide three kinds of training: leadership development, cultural transition and team skill development.
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Why Is Correct Management of Service Encounters So Important Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Service encounters involve transactions in which people provide goods and services to other people. Services of vendors, travel agents and product suppliers, сommunication services such as offers, requests and greetings are all part of service encounters. To provide these services effectively, it is important for dealers to understand them. 
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The London Residential Property Market Marketing Essay
35 pages (8750 words) , Download 2 , Essay
This essay demonstrates that transaction costs economics and the new institutional economics have provided ways in which traditional economic model on the assumptions of maximizing behavior by individuals can be used in understanding the relationship between institutions and the reform process (Craciunesco, 2006).
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Strategic Marketing And Planning Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
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Jaguar Land Rover applied for the grant in January for the purpose of partially funding a 400m pound project for the development of a new Land Rover motor vehicle. The new vehicle is intended to be manufactured at Merseyside’s Halewood plant and is said to be the smallest and lightest ever manufactured by Land Rover.
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Integrate Marketing Communication and Automobile Industry Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
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According to the research, IMC is often regarded as a holistic approach towards the notion of marketing communication that inhibits different marketing communication segments like online and off-line advertising, sales promotion, and direct marketing to work separately in isolation but it proposes their combined effort towards the achievement of marketing objective of the business.
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Importance Of Measurement Of Company Performance Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
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The liquidity ratios come next. It’s very much important for a firm to keep a certain level of liquidity in its portfolio so that in need it can lay its hand on the liquid assets. These ratios may change rapidly as its components i.e. both the short terms assets and liabilities can get easily changed over time periods.
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McDonalds ustomer Satisfaction Strategies Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
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As much as fast food restaurants are highly influenced by competitor behaviour as an exogenous variable, the staff also affects the consumers’ perception and behaviour as an endogenous variable. This paradigm of behaviour is essentially associated with the ever-rising fast food restaurant competition in townships across the globe.
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Top Four Marketing Strategies for Small Business Marketing Literature review
16 pages (4000 words) , Download 3 , Literature review
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Janet Becker is an authority n the field of marketing strategy as she has started with only two clients and currently, she has now helped more than 7000 business owners. Her own business sets the example for it has been growing continuously and, in fact, since its inception, it has grown more than 100% each year.    
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Marketing Research Techniques and Research Methods Marketing Research Paper
11 pages (2750 words) , Download 5 , Research Paper
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There are four main steps that need to be followed for research: a) Defining the research, b) Designing the research, c) Doing the research and d) Describing the research (Jobber, 2004). This paper aims at discussing the research process and the various steps that are involved in the entire process.
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Distribution of Thai Rice in UK Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Thailand is the 6th largest producer of rice in the global market, however, when it comes to trade, Thai rice is the most traded rice at the global platform (Industry Outlook, 2009). This illustrates the cutting edge that Thai rice has over its competitors, particularly the rising competition coming from India and China.
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Direct and Digital Marketing Marketing Essay
33 pages (8250 words) , Download 2 , Essay
Since the time immemorial, the civilizations were being built up over trade and marketing and a considerable chunk of the human population would migrate constantly for trading purpose. Gone has those days. Now a day, our system has evolved in such a manner that we can able to visualize the foreseeable future 
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