Marketing Examples

Complex-Unstable Market Environment of Honda and Ford
The paper 'Complex-Unstable Market Environment of Honda and Ford " is a good example of a marketing case study. The environment is infinite and it involves all the aspects that are outside the organization. The events occurring in the environment has a direct impact on the organization. Uncertainty leads to a lack of adequate information about the environment by the organization and hence increasing the risk of failure.…
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Athletes as Brand Ambassadors
The paper "Athletes as Brand Ambassadors" is a perfect example of marketing coursework. A lot of athletes worldwide do represent a given company or a product from the company in one way or the other. This has made some sponsorship companies such as puma and Addidas manage the world’s top-class athletes in various fields.…
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How Has Internet Become a Threat to Movie Industry
The paper "How Has the Internet Become a Threat to Movie Industry?" is an excellent example of a research proposal on marketing. The movie industry is traditionally considered a high technology business. On the other hand, the current progress of digital technologies, particularly the internet, has had significant detrimental effects on the industry (Gauer 2013; Norkey 2015).…
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Significance of Social Media in Organizational Marketing Activities
The paper "Significance of Social Media in Organizational Marketing Activities" is a perfect example of a marketing research proposal. This research proposal provides a detailed framework of how a qualitative document analysis method will be used to conduct a study on the significance of social media on the marketing activities of organizations.…
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Sports Promotion and Public Relations
The paper 'Sports Promotion and Public Relations" is a great example of marketing coursework. The following exercise focuses on critically analyzing Nike’s 2015 “#BetterForIt” sports advertisement. In April 2015, Nike’s the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015).…
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The Qantas Group - Issues in the Industry and the Competitor Environment
The paper “The Qantas Group - Issues in the Industry and the Competitor Environment” is a meaningful variant of the case study on marketing. Strategic management usually comprises the plans, actions, and decisions a company implements to make sure that they remain competitive in the world market.…
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Acceptance and Use of Social Media Marketing
The paper "Acceptance and Use of Social Media Marketing" is a wonderful example of a research paper on marketing. Most retailers are turning to social media marketing due to the competitive advantage it offers their products or brands. While studies on social media acceptance and adoption have increased, few focus on social media marketing (SMM).…
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Marketing Strategies - Lavish Hotel
The paper 'Marketing Strategies - Lavish Hotel" is a good example of a marketing case study. Lavish Hotel, is not like a usual hotel that has sprung up in the hospitality industry these days rather it offers an exclusive environment for contact and leisure through peaceful surroundings and first-class service. Lavish Hotel is the reply to an escalating requirement of the customers.…
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Tescos Market Entry Strategy in Brazil
The paper "Tesco’s Market Entry Strategy in Brazil" is an outstanding example of a marketing research proposal. Brazil is one of the world’s largest retail markets. Sales have been increasing since 2003 but as per experts this trend will continue only for another five years as constantly expanding declining rate allows for continued expansion of real incomes and relaxation in credit terms.…
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The Process Involved in Strategic Management
The paper "The Process Involved in Strategic Management " is a great example of a marketing essay. It is quite evident as companies strive to ensure its future growth and profitability, there are constantly shifting on their marketing organizations to accelerate the attainment of their goals and objectives. In order to get a clear view of the roles of strategic management, it is very essential to first understand what it means.…
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The Global Production Network of Toyota
The paper "The Global Production Network of Toyota" is a wonderful example of a case study on marketing. A global production Network is the production and distribution of a specific product and service in which its development functions, operations, and transactions are interconnected all over the world until it gets to the consumer (Coe et al., 2004).…
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How Important to Understand Culture in Marketing
The paper "How Important to Understand Culture in Marketing" is a wonderful example of a report on marketing. In marketing, culture is considered a fundamental determinant of the consumer behaviour with research indicating that culture, sub-culture and social class as of particular importance in influencing consumer buying behaviour.…
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Challenges That Multinational Corporations Are Facing in the Chinese Market
The paper 'Challenges That Multinational Corporations Are Facing in the Chinese Market" is a good example of a marketing case study. Over the last few decades, globalization has accelerated at a rapid pace and many multinational corporations have attempted to expand their business globally to capture a larger market share and boost up its revenue.…
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Sponsorship of Melbourne City Football Club
The paper 'Sponsorship of Melbourne City Football Club " is a good example of a marketing case study. Located in Melbourne, Australia, Melbourne City Football (soccer) Club or MCFC is an Australian football club. MCFC takes part in the yearly Australian A-League competition. Like any other club, sponsorship is of great significance to the running of the day-to-day running of the Melbourne City Football (soccer) Club (MCFC).…
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Relais Christine Boutique Hotel - Market Need, SWOT Analysis, and Marketing Strategies
The paper “Relais Christine Boutique Hotel  - Market Need, SWOT Analysis, and Marketing Strategies” is a forceful variant of the business plan on marketing. Relais Christine Boutique Hotel is a member of Global Luxury hotels providing more than 51 rooms and suites. Relais was once an abbey in the 13th century and is situated in the flower-filled courtyard.…
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The Characteristics of Service as Qantas Airline Apply to the Market
The paper “The Characteristics of Service as Qantas Airline Apply to the Market” is a thoughtful variant of the case study on marketing. Marketing needs to be viewed as more than just the aspect of selling and advertising since it consists of various complex processes. Some of the processes include the determinations of what the customer’s need, the supply of the services and goods.…
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Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy
The paper “Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy” is a thoughtful variant of the article on marketing. Porter's five forces of competitive advantage include; the threat of substitute services of products, suppliers' bargaining power, buyers' bargaining power(channels, end-users), and lastly existing rivalry among the existing competitors.…
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The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company
The paper “The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company” is a bright variant of the presentation on marketing. The Melbourne City Football Club (MCFC) has an exemplary reputation both in the domestic and international platforms as football is concerned.…
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Evaluating Internationalisation Strategy for Boffi
The paper “Evaluating Internationalisation Strategy for Boffi” is affecting variant of the report on marketing. Internationalization is market decisions that are made in a rational manner. This is based on the analysis of market entry and transactional costs (Mayer and Ottaviano, 2008). Internationalization is a process in which a firm increases its foreign market commitments.…
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Oil Prices Fluctuations Causes and Effects
The paper "Oil Prices Fluctuations Causes and Effects" is a perfect example of marketing coursework. The global market is characterised by the forces of demand and supply control. In this case, in a normal perfect competition scenario, the forces of demand and supply establish market equilibrium. This is the market state at which there is a balance in the quantity demanded and the quantity available for supply.…
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Airbnb, Uber and Sharing Economy
The paper "Airbnb, Uber and Sharing Economy" is a good example of a marketing case study. The Sharing Economic atmosphere is a socio-economic system that worked around the sharing of human and physical assets. It offers the disseminated production, appropriation, exchange and utilization of goods and services by various individuals and organizations.…
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User Generated Content Marketing Campaign for Ricoh Arena
The paper 'User Generated Content Marketing Campaign for Ricoh Arena " is a good example of a marketing case study. The Ricoh Arena is located in the city of Coventry, Rowley’s Green District, and is currently home Coventry City Football Club and the Wasps Rugby Football Club. Apart from hosting sporting events, the complex also hosts concerts and other entertainment events including the Multiplay’s Insomnia Festival.…
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Global Market Opportunity Assessment
The paper "Global Market Opportunity Assessment " is a perfect example of a marketing research paper. This study established a positive association between global market performance, economic growth, market risks, and market integrity and the increase in global market opportunities. Based on the predictions made at the onset of the study, there is a correlation between global market opportunities and the aforementioned variables.…
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How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs
The paper “How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs?” is a well-turned variant of the research proposal on marketing. According to Great Britain's (2007) report, the airline industry is the fastest growing in any economy, and it is of most importance that the products and services offered to be of quality.…
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Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda
The paper “Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda” is a dramatic variant of the case study on marketing. Rwanda, after the genocide incident in the year 1994, has taken upon itself to encourage development in the country by creating business opportunities locally in the different industries that fuel development through its policies.…
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