Marketing Examples

Coca Cola Company in the Indian Market
The paper "Coca Cola Company in the Indian Market" is a perfect example of a case study on marketing. This report presents a detailed assessment of the activities, progress, and future prospects of the Coca-cola Company in the Indian market. The Indian market has provided the Coca Cola with one of the most profitable and dynamic emerging markets for its various brands of soft drinks product lines.…
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BHP Billiton Strategic Analysis
The paper “BHP Billiton Strategic Analysis” is a worthy variant of the case study on marketing. In today’s highly competitive business world, organizations strive to build sustainable competitive advantages. The business world is highly unpredictable and, therefore, multinational firms, including BHP Billiton, are building lasting and sustainable competitive advantages.…
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Brand Extension for Marx for Men
The paper "Brand Extension for Marx for Men" is a wonderful example of a case study on marketing. This is a report presented to the management of Novik Company by the marketing department. It focuses on the brand extension of Marx for Men-stick deodorant. The report provides the possibility of the introduction of the new brand based on the core brand mentioned before.…
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Identifying the Marketing Platform for a New Sustainability-Based Product
The paper "Identifying the Marketing Platform for a New Sustainability-Based Product" is a wonderful example of a research paper on marketing. This is a research brief on how a small company can successfully identify the marketing platform that is appropriate for use in marketing its sustainable products. The brief contains information on how the research project can be successfully undertaken.…
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Recycle, Our Future Way - a Social Marketing Campaign
The paper "Recycle, Our Future Way - a Social Marketing Campaign" is an outstanding example of a marketing literature review. “Recycle, our future way” is a Relationship Marketing campaign for our developing suburb. It is built on people retention of excellent options to garbage management. Through value change, participative as well as open partnership, satisfaction will be promoted.…
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Main Issues in Temple and Websters General Environment
The paper “Main Issues in Temple and Websters General Environment” is a great variant of the case study on marketing. The Internet has eased a great part of our lives. Most particularly, the idea of online shopping has revolutionized commerce and trading activities around the globe. It has expanded boundaries for entrepreneurs, retailers, and suppliers of products.…
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Identification and Evaluation of Marketing Opportunities
The paper "Identification and Evaluation of Marketing Opportunities" is a great example of a case study on marketing. Calvin’s is a fast-food service restaurant with a total number of 20,000 restaurants in more than 20 countries. The company has employed more than one million people in the countries it is located in.…
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Honesty in Advertising Makeup Products in Kuwait
The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research paper. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, the majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.…
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The Luxury Market and the Nature of Digital Channels
The paper 'The Luxury Market and the Nature of Digital Channels" is a perfect example of marketing coursework. Globalization is a big idea that emerged in the late twentieth century but does not have a specific definition. However, it is a phenomenon that captures a widespread view that there is worldwide interconnectedness in every aspect of life.…
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Complex-Unstable Market Environment of Honda and Ford
The paper 'Complex-Unstable Market Environment of Honda and Ford " is a good example of a marketing case study. The environment is infinite and it involves all the aspects that are outside the organization. The events occurring in the environment has a direct impact on the organization. Uncertainty leads to a lack of adequate information about the environment by the organization and hence increasing the risk of failure.…
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Athletes as Brand Ambassadors
The paper "Athletes as Brand Ambassadors" is a perfect example of marketing coursework. A lot of athletes worldwide do represent a given company or a product from the company in one way or the other. This has made some sponsorship companies such as puma and Addidas manage the world’s top-class athletes in various fields.…
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How Has Internet Become a Threat to Movie Industry
The paper "How Has the Internet Become a Threat to Movie Industry?" is an excellent example of a research proposal on marketing. The movie industry is traditionally considered a high technology business. On the other hand, the current progress of digital technologies, particularly the internet, has had significant detrimental effects on the industry (Gauer 2013; Norkey 2015).…
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Significance of Social Media in Organizational Marketing Activities
The paper "Significance of Social Media in Organizational Marketing Activities" is a perfect example of a marketing research proposal. This research proposal provides a detailed framework of how a qualitative document analysis method will be used to conduct a study on the significance of social media on the marketing activities of organizations.…
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Sports Promotion and Public Relations
The paper 'Sports Promotion and Public Relations" is a great example of marketing coursework. The following exercise focuses on critically analyzing Nike’s 2015 “#BetterForIt” sports advertisement. In April 2015, Nike’s the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015).…
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The Qantas Group - Issues in the Industry and the Competitor Environment
The paper “The Qantas Group - Issues in the Industry and the Competitor Environment” is a meaningful variant of the case study on marketing. Strategic management usually comprises the plans, actions, and decisions a company implements to make sure that they remain competitive in the world market.…
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Acceptance and Use of Social Media Marketing
The paper "Acceptance and Use of Social Media Marketing" is a wonderful example of a research paper on marketing. Most retailers are turning to social media marketing due to the competitive advantage it offers their products or brands. While studies on social media acceptance and adoption have increased, few focus on social media marketing (SMM).…
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Marketing Strategies - Lavish Hotel
The paper 'Marketing Strategies - Lavish Hotel" is a good example of a marketing case study. Lavish Hotel, is not like a usual hotel that has sprung up in the hospitality industry these days rather it offers an exclusive environment for contact and leisure through peaceful surroundings and first-class service. Lavish Hotel is the reply to an escalating requirement of the customers.…
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Tescos Market Entry Strategy in Brazil
The paper "Tesco’s Market Entry Strategy in Brazil" is an outstanding example of a marketing research proposal. Brazil is one of the world’s largest retail markets. Sales have been increasing since 2003 but as per experts this trend will continue only for another five years as constantly expanding declining rate allows for continued expansion of real incomes and relaxation in credit terms.…
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The Process Involved in Strategic Management
The paper "The Process Involved in Strategic Management " is a great example of a marketing essay. It is quite evident as companies strive to ensure its future growth and profitability, there are constantly shifting on their marketing organizations to accelerate the attainment of their goals and objectives. In order to get a clear view of the roles of strategic management, it is very essential to first understand what it means.…
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The Global Production Network of Toyota
The paper "The Global Production Network of Toyota" is a wonderful example of a case study on marketing. A global production Network is the production and distribution of a specific product and service in which its development functions, operations, and transactions are interconnected all over the world until it gets to the consumer (Coe et al., 2004).…
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How Important to Understand Culture in Marketing
The paper "How Important to Understand Culture in Marketing" is a wonderful example of a report on marketing. In marketing, culture is considered a fundamental determinant of the consumer behaviour with research indicating that culture, sub-culture and social class as of particular importance in influencing consumer buying behaviour.…
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Challenges That Multinational Corporations Are Facing in the Chinese Market
The paper 'Challenges That Multinational Corporations Are Facing in the Chinese Market" is a good example of a marketing case study. Over the last few decades, globalization has accelerated at a rapid pace and many multinational corporations have attempted to expand their business globally to capture a larger market share and boost up its revenue.…
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Sponsorship of Melbourne City Football Club
The paper 'Sponsorship of Melbourne City Football Club " is a good example of a marketing case study. Located in Melbourne, Australia, Melbourne City Football (soccer) Club or MCFC is an Australian football club. MCFC takes part in the yearly Australian A-League competition. Like any other club, sponsorship is of great significance to the running of the day-to-day running of the Melbourne City Football (soccer) Club (MCFC).…
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Relais Christine Boutique Hotel - Market Need, SWOT Analysis, and Marketing Strategies
The paper “Relais Christine Boutique Hotel  - Market Need, SWOT Analysis, and Marketing Strategies” is a forceful variant of the business plan on marketing. Relais Christine Boutique Hotel is a member of Global Luxury hotels providing more than 51 rooms and suites. Relais was once an abbey in the 13th century and is situated in the flower-filled courtyard.…
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The Characteristics of Service as Qantas Airline Apply to the Market
The paper “The Characteristics of Service as Qantas Airline Apply to the Market” is a thoughtful variant of the case study on marketing. Marketing needs to be viewed as more than just the aspect of selling and advertising since it consists of various complex processes. Some of the processes include the determinations of what the customer’s need, the supply of the services and goods.…
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