Marketing Essays

The paper "Organisation Innovation for Adidas Company" is a great example of a marketing case study. Adidas was established in 1924 and has continuously developed to introduced and improve customer products. The company brings together designers, innovators and managers in developing products and engaging the customers.

The paper "Marketing Analysis of Cancer Council Australia" is a great example of a marketing case study. Cancer Council Australia is the federal body mandated to prevent and control cancer in Australia. One of our major duties is the prevention of cancer. In so doing, we help Australians to eat healthier foods, protect themselves from ultraviolet rays, stop smoking and have a physical activity regime.

The paper "Internet Marketing for Ford Australia and Holden Australia " is an outstanding example of a marketing case study. Also known as, Ford Motor Company of Australia Limited, Ford Australia is a subsidiary of Ford Motor Company, which is an automaker in the United States. The company started in 1925 in Geelong, Victoria, as an outpost of the Ford Motor Company of Canada when it was separate from Ford USA.

The paper "Marketing Management - Netflix" is an outstanding example of a marketing case study. As the business environment becomes competitive, modern managers must seek to get the best strategies to use in the market to sustain competition. Companies have re-drafted their marketing plan and replaced ineffective objectives with new ones that are realistic, achievable and measurable so as to improve the efficiency of their operations.

The paper "The Low-Cost Airline Model" is a great example of marketing coursework. Oil price determinants are complex. However, as it is with other commodities, the demand and supply of oil in the world has a significant effect on the prices. In the supply end, the Organisation of Petroleum Exporting Countries (OPEC) acts as the main price swinger.

The paper "Drone Technology Idea of Advanced Integrated Logistics Solutions" is a perfect example of a marketing case study. The report has effectively broken down the drone technology idea of Advanced Integrated Logistics Solutions and has explored s successful commercialization route for Advanced Integrated Logistics Solutions Company.

The paper "Risk Management on the Producer’s Perspective" is an outstanding example of marketing coursework. Mining of gold secures the gold prices in 1 year by inflow to a minimal contract and also by selling of gold in 1 year. For example, when gold is distributed in 2 years may be priced today for $520 furthermore gold miners accept to sell all its gold manufacturing.

The paper "Enhancing Professional Knowledge About Marketing" is a wonderful example of a Marketing Assignment. A senior category marketing manager bears the responsibility of managing the relationships between the suppliers and the company to enable the firm to meet its objectives. It is also the responsibility of the manager to ensure that the firm achieves all the financial key indicators.

The paper "Improving Social Media Presence in Swissport by Developing Official Website" Is a great example of a Marketing Case Study. Swissport is a ground and air cargo handling service company that was formed and founded in the year 1996 as Swissair Ground Service International a self-standing auxiliary entity of an early merge between Balair and Ad Astra Aero in 1931.

The paper "Graphic Design Sustainability - Sage Systems Holiday Party Invitation Card " is a great example of a marketing case study. In light of the growing attention concerning the natural environment, it is everyone’s jurisdiction to find or come up with strategies and frameworks to address climate change.

The paper "Importance of a Product Strategy" is a perfect example of marketing coursework. A new product strategy links the new product development process with the objectives of the company or organisation. A new product strategy must be compatible with the objectives of the organisation. A new product strategy is part of the organisations overall marketing strategy.

The paper "Improving The Customer And Target Market" is a wonderful example of a Marketing Assignment. The target markets for this club are women. The female drinking population in Australia is increasing, and this presents an opportunity for this night club to tap on that potential. The primary target is women and the secondary targets are men; trends show that where women go, men will follow.

The paper "Satisfaction Level at Monash University" is a good example of a marketing assignment. The Monash University students will be asked different questions with the aim of determining whether they are satisfied with the way the institution operates. Moreover, the students will present their views on different subjects, based on the departments and aspirations of the students.

The paper "Public Speaking and Intercultural Competence" is a perfect example of a marketing assignment. Public speaking is my strongest area when it comes to communication. I have the ability to persuade people to appreciate my understanding of an issue. I can easily articulate my points about a particular issue easily while maximizing their potential among recipients.

The paper "Developing a Service Blueprint for Broadburger Canberra in Kingston " is a great example of a marketing case study. This report looks to develop a service blueprint for Broadburger Canberra in Kingston where it will look to identify the complete blueprint by highlighting the different elements of physical evidence; the different bottlenecks that is present in the system; an alternative mechanism to deal with the bottlenecks.

The paper 'The Marketing Mix of Robins Coffee Cafe " is a great example of a marketing case study. Robins Coffee Café is an uptown coffee and fast foods retail establishment located in Southwest Sydney. RCCestablishment features a coffee shop with expansive space expects to catch the interest of our customer base with an extreme variety of coffee and pastries products.

The paper "Privatization of Medibank" is a good example of a marketing case study. Privatisation is the transference of ownership and operation of a business or property from the control of the public or the government to a private enterprise. Privatisation came prominently into worldwide focus in the 1980s when it began in earnest in the United Kingdom (Ganesh, 2001, pg. 13).

The paper "Experience Sampling Method" is a great example of marketing coursework. SNS is a mode of research evaluation based on the satisfactory levels in that the results from the research are either satisfactory or non-satisfactory to the wants of the people or the client in need of the venture being carried out. In getting the results for an SNS study to be carried various methodologies have been used to get the results of the research and in different ways.

The paper "Market Situation Affecting the Brunch Tanker Company" is a perfect example of a management case study. This retrospect paper seeks to provide a strategic plan that effectively addresses the market situation affecting the Brunch Tanker Company. The company operates in the Australian market and majors in the construction of oil tankers that are sold to potential customers such as Shell.

The paper "Evaluation of the Methodological Approach" is a perfect example of marketing coursework. The researcher of this study collected the data through a self-administered online survey. An email link was sent to the participants. An email link was sent to the participants. The participants were undergraduate students from five different introductory courses at a public university.

The forces are supplier power, buyer power, competitive rivalry, threats from substitutes, and threats from new entrants. The model works as a guideline for analyzing the potential and the challenges facing a given market niche. Supplier power deals with the influence that suppliers have in the market, as an example, the influence that supplier has on the market.

Generally speaking, the paper "Corporate Social Responsibility and Stakeholder Pressure" is an outstanding example of a marketing research proposal. According to Adams & Zutshi (2005) behaving in a socially responsible manner is increasingly becoming a part of the long term strategies of many companies.

The paper "Encouraging Positive Consumer Behaviors" is a great example of a Marketing Annotated Bibliography. This journal seeks to describe how different people avoid consumption of products and services that are linked to certain reference groups. It examines how consumers exhibit equal behaviors to eliminate group members in regard to the domain of consumer trends.

The paper "Vaughn Manufacturing Company Marketing Analysis" is a perfect example of a marketing assignment. The best selling approach method for the Vaughn Manufacturing Company is a consultative approach. This is because this kind of selling approach assists in selling technical products, goods or services.

The paper "Consumer Digital Journey - Samsung Galaxy S4 " is a good example of a marketing case study. Step 1: Awareness: First, the customer recognizes the need of having the phone. Most social media and online users would consider having a smartphone to counter their needs. Step 2: Discover: After identifying the specific need/s of having the product, a customer searches for information about Samsung Galaxy S4.

The paper "The Role of the Multinational Companies" is a great example of a Marketing Case Study. McKinsey & Company runs a variety of services including health systems & services. Innovation, competitiveness, and productivity put the Company at its top performance. The research tends to identify whether integrating the health services will lower the length of patients' stay in the hospital.

The paper "Social Media as a Marketing Tool" is a great example of a Marketing Assignment. My business organization is a private world-class hospital. The data analysis, therefore, is aimed at helping my organization to gauge the possibility of great success in the South Pacific region. We set the first hospital in North America half a decade ago. 

The paper "What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century" is an outstanding example of a marketing essay. Subjects in business administration are one of the most contentious and complicated in human history. The existing connection between doing what is right and money generation has been under study by both business leaders and academics.

The paper "Developing An Advertising Campaign " is a perfect example of a Marketing Case Study. Bounce fitness requires an advertisement for the purposes of boosting its sales. The aim of the advertisement campaign is to popularize the company as well as its products and services in order to improve sales.

The paper "Kogan Targets Online Grocery Market" is a wonderful example of a Marketing Case Study. In order for Kogan to remain sustainable and reliable in the industry, it mostly targets online shoppers from most cities in Australia (Tufvesson & Skelton, 2009. Kogan being a reputable online electronics seller has diversified and identified a market that hasn’t been tapped and ventured into it.

The author of the paper will begin with the statement that consumers are increasingly becoming aware of and are concerned about the social, ethical, and environmental impacts of the products they consume in the market.  As a result, more buyers are adopting behavior that can lead to healthy living and sustainability in the environment. 

The paper "Consumer Behaviour: Charity Branding and Personality Branding" is a delightful example of a term paper on marketing. As the paper outlines, there currently exists a limited body of literature relating to branding within the charity sector and particularly with regards to the area of creating brand personality.

The paper "Consumer-Behavior Concepts and Models" is an outstanding example of an essay on marketing. Consumer behavior basically centers its focus on studying where people purchase the products, why they do purchase the products, how they end up buying the specific products and when they do purchase certain products.

The paper 'Pricing Strategy Used by Metro Books" is a good example of a marketing case study. Metro books, a traditional bricks ‘n mortar bookseller with various stores located around Australia, is facing stiff competition from web-based book retailers and therefore it’s establishing its best course of action to remain competitive.

The paper 'K B S Tours & Travels Future Objectives" is a good example of a marketing case study. The new operator looks towards adopting the name K B S Tours & Travels. The reason for selecting this name is that the name is not registered with the Australian Government which will ensure that the company gets the required licenses easily.

Generally, the paper 'The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi" is a good example of a marketing assignment. Before formulating strategies that segmentation will be based on, it is paramount to understand the characteristics of the market (Croft, 1994).

The paper "The Success of ASOS as an Online Store" is a perfect example of a case study on business. ASOS is a leading online fashion store from the UK. It caters to both men as well as women. It started its operations as an online store in the year 2000. Since starting, it targeted the fashion-conscious consumers who belonged to the age group of 15-35 years.

The paper "Qatar Railways Development Company" is a wonderful example of an assignment on marketing. Construction of the Doha Metro Railway Line is already underway. It began in 2010 and is supposed to be completed by 2015. It is an 85 km railway network in Qatar. It will include an east coast link, a high-speed link, a freight line, and a light rail system.

The paper “Factors to Be Considered in Promoting Australian Chilled Lamb in the Saudi Arabian Market" is a meaningful example of an assignment on marketing. The Australian market is very sensitive to cultural issues which greatly influence the performance of many businesses.

The paper "Innovation in Store Design" is a great example of a marketing essay. Retail businesses have found themselves in the midst of market dynamism that has resulted from changes in trends and technologies and increasing competition in the industry. In order to remain profitable and enhance business growth, retailers have extensively engaged in visual merchandising.

The paper "Market Values of Southwest Airlines" is an outstanding example of an assignment on marketing. Southwest Airlines fulfills market values for users, buyers, and payers. For the most part, these values are fulfilled at the Universal level. For the user, Southwest Airlines provides transportation -- basically, the ability to get from City A to City B.

The paper "Problems Associated with the Purchase of Textbooks" is an excellent example of a research paper on marketing. The exorbitant price charged for the textbooks purchased by the CU students on campus (in the UMC), as well as the main bookstore on the hill, does not match the value and the utility derived from the textbook procured.

The paper "National Alcohol Campaign" is a wonderful example of an essay on marketing. Alcohol is an organic compound that contains ethanol and it is used as a beverage. Its consumption is however referred to as a health hazard because research has shown that in Australia, it is the key cause of drug-related health problems the first one being cigarette smoking.

In this competitive world, relying on a marketing mix as the only strategy for increased sales is bound to face stiff challenges. To retain customers, it is prudent for the organization to employ various strategies of customer relationship-marketing management such as loyalty programs, quality, value, and trust.

The paper "The Australia Marketing of Southwest Airlines" is a brilliant example of a term paper on marketing. At present Southwest Airlines has been in service for 42 years. The airline is based in Dallas, in the United States of America. Southwest acknowledged for its commendable customer service conveyed by a workforce of just about 46,000 individuals.

The paper "Sydney Digital Marketing Campaign " is a great example of a marketing case study. Digital marketing strategy of advertising channels might include the effort of promotions through social media, mobile phones, electronic billboards and other internet platforms. It may as well involve digital radio and television channels (BusinessDictionary.com, n.d.).

The paper "Marketing Strategy for Mia Sushi Bar" is a good example of a marketing case study. Mia Sushi bar will run social sites like Twitter, Facebook, blogs and other social sites where the Japanese cuisine and customers can meet interact and share ideas. This will help in the penetration of the Canberra market.

The paper "Service Marketing - Andrew Breweries Limited " is a good example of a marketing case study. Grant solutions company Limited offers a range of variable services. The core services are accounting, and audit and assurance. Other supplementary services offered by the company include tax services, financial and investment advisory, financial consultancy services, and enterprise development services.

The paper "The Anatomy of Marketing Positioning Strategy" Is a great example of a Marketing Research Paper. The Chinese Games Market is emerging especially with the introduction of Newzoo, a Chinese company specialized in gaming and entertainment research. Through relevant data and analyses, the company has monitored the gaming industry in China. 

The paper 'Various Changes to the Marketing Campaign " is a great example of marketing coursework. The budget variance is unfavorable because actual marketing cost for the three months exceeded the master budget, which means that Shrub Master Corporation spent more on this campaign than what was planned. There are a number of reasons for the unfavorable variation as discussed below.