The paper "Target Market and Competitor Comparison" is an outstanding example of a case study on marketing. This is a plate made out of paper and serves the functions just like any other plate. The plate consists of 10 layers of paper. Therefore, this means that a user can have a maximum of ten meals using one paper. This is attributed to the fact that each layer of paper can be ripped off allowing the user to use the next layer to serve their meals. Unlike ordinary paper, the papers used are quite different in regard to their quality.
This is evident whereby the paper does not allow leakage of fluids on to the next layer making the underlying layer good as the first layer. Additionally, the paper has been made in such a way that it easily decomposes when disposed of. This factor makes the paper environmental friendly as it does not pollute the environment. It is also important to take note of the fact that the plate does not need to be washed every time it is used. Rather the used layer is ripped off and disposed of.
This aspect of the paper plate makes it economical in various aspects. One such advantage is that it saves on water as one does not need to wash the plate after taking a meal with it. Additionally, the paper plate saves on cost since a single paper plate comes with 10 layers equivalent of ten plates. Furthermore, this saves on the space required to store 10 single plates (Mary 2013). Target Market & Competitor Comparison The paper plates hope to target various markets where it is deemed the use of the paper plate will greatly benefit the users in this market.
The first target market for paper plate would-be campers. Campers, as we all know, are always on the move, and one of the main concerns for any given camper is the amount of luggage they carry. Campers will on most occasions try to minimize the amount of luggage they are carrying. Additionally, it is common practice for campers to prepare meals during their expeditions. However, since they are far from their homes this could prove tricky as it would force them to pack cooking and serving utensils.
This is where the paper plate is of great significance to the campers. The main reason being the fact that it enables campers to reduce the size of the luggage they are carrying. This is because every paper plate consists of ten layers of paper equivalent to 10 single plates. Therefore, this greatly reduces the load carried in instances where the camper will be away from home for several days. Additionally, since the paper plate is disposable, it greatly reduces the load and eliminates any worries of carrying dirty utensils back home.
In addition to this, there are those campers who are environmentally conscious and try to ensure their activities do not pollute the environment. Such campers need not worry about destroying the environment as the paper plate is quite environmentally friendly. This is attributed to the fact that the paper plate easily decomposes once it is disposed of without harming the environment.