The paper "FedEx and GoldieBlox Marketing Orientations " is a great example of a marketing assignment. How well a service provider understands the needs and wants of their clients has a great influence on how the business will thrive and compete in the market. A succeeding consumer-focused marketing strategy requires that the organization understands the needs, wants, and demands of humans and what are their motivators in general. Masterful appealing to the consumers’ motivational drivers by a company forms a defining factor leading to the success of the organization (Mukerjee, 2013).
Basic needs are foundational for the existence of a business and for FedEx customers, it is the need to move packages from one point to the other. That is foundational for the existence of every business because at least some parts and products must be obtained from or moved to a far place. Wants are related to needs though they are not crucial because they follow the fulfillment of the needs and are subject to change with time and place. When someone has the ability to pay for want, it becomes a demand.
FedEx customers need freight shipments of various packages that are to arrive at their destinations located a distance away within 24 hours and want a quick, safe, and affordable medium of operation (Manning, 2012). Demand means the capacity of the customers to use their power to buy the products and services to satisfy their wants. Demand for a high degree of automated solutions to the service delivery is high and on the rise, because companies and businesses need to move parts and packages to the required places quickly that most FedEx clients belong to.
Because these companies and even small businesses make typically do have a higher income, there is expressed demand for luxury associated with the package delivery, though it is notable that most of the customers opt for cheaper models of delivery. Question 2 Management of marketing orientations focuses on the varied methods of making, producing and marketing of products and services to customers. There are five types of marketing management orientations applicable to any business including FedEx; production, product, selling, marketing, and societal marketing concepts (Grant, 2016).
This paper will explain the best marketing orientation that applies to FedEx: the marketing concept. This concept is the number one approach that is capable of actually fulfilling the needs of any marketing strategy: establishing beneficial relationships over long-term by maximization of value for the consumers. The reason is that the strategy is much concerned with having the proper knowledge of the needs and the wants of the market under target and delivery of satisfying products and services better than the ability of the competitors (Lovelock, 2011).
Thus, the marketing concept employs an outside-in perception, beginning with the needs of the customers, and aims to obtain the right products and services for the clients. As a matter of fact, instead of the philosophy of the product centered concept of making and selling, the Marketing Concept applies the philosophy that concentrates on the customers sensing and responding. It tries to find the right products for the targeted customers instead of aiming at finding the right customers for a product thus yielding more customer value because of the creation of a long-term relationship with the right consumers, with the basis on customer satisfaction and value (Bonner, 2010).
The company has remained open to client-centered changes by embracing the use of social media such as Twitter and Facebook, live chats, and blogs and the urge to delight the consumers with timely and excellent services. The goal “ to make every FedEx experience outstanding” is a testimony to the marketing concept application by the organization (Manning, 2012).
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