The paper "Performance Comparison in a Dynamic Market" is a perfect example of a Marketing Assignment. The increasing importance of interior and exterior marketing in the development of organizational competency is viewed as a significant field for increased studies and research. Among the major competencies of specific interest to the market, the population is the positioning of the market. The main focus of an organization is to win over the larger market population than its competitors in order to increase the income generation, with targets to specified markets. Such areas of critical significance to the organizational development help in positioning an organization at a certain level apex on the basis of the markets.
Regardless of the urge to be market oriented and achieve internal marketing, organizations are experiencing difficulties in effective implementation due to some internal setbacks. This report analyses the impacts of internal and external marketing environments on market performance at Air Asia, with detailed analyses of the strategies for the services launched as well as the marketing performance targets in the following three years. The marketing performance targets were analyzed using the Ansoff Matrix framework.
The report encompasses an analysis of the market mix and developed action plans that will enable the organization to implement the Ansoff based strategies. Lastly, the report presents the cross-functional dependencies for the achievement of the stated targets. Introduction Market orientation is a paramount organizational competence that has important benefits for the performance of the organization financially. Internal marketing is one of the important strategies towards the achievement of significant market orientations, as it is viewed as a motivational factor for employees. The cumulated impacts of both internal and external market orientations on an organization’ s performance are important in the stimulation of the organizational success path.
The strategic targets for an organization over a period of time are key development factors and achievement of such helps shape the performance of the organization. This report presents the results on the impacts of market orientation on performance and strategy. Q1. A Critical Assessment of the Current Internal Organizational Environment and the External Market Environment The organizational structure in any given organization plays a very important role in the positioning of the firm on a market basis.
The marketing of an organization and its services is a complex area that requires strong expertise in the organization (Klaus et al. , 2014). The proper layout of the internal environment determines the operations in the organization, with the internal human resource layout in the organization being the key player in such a dimension. Performance in such internal areas as top management, finance and accounting, research and development, goods manufacturing, purchases, and the company image and brand equity affects the market performance of the firm in the long run and the short run as well (Klaus et al. , 2014).
The study on Air Asia produced the following results that have been highlighted in the form of a SWOT analysis. SWOT Analysis The SWOT analysis is a business tool that I have used to present the Strengths, Weaknesses, Opportunities, and Threats that were present in the Air Asia airlines. The strengths and weaknesses are generally the internal factors while the opportunities and threats are related to the external environment, both of which have significant impacts on the marketing positioning of the organization.
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