Essays on McDonalds Australia Holdings - SWOT Analysis Case Study

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The paper "McDonald’ s Australia Holdings - SWOT Analysis " is a perfect example of a business case study. McDonald's Australia is a subsidiary of the world’ s largest fast-food chain. The operations of the McDonalds Company began back in the year 1940. The fast-food chain has over the years witnessed massive expansion and growth in its reach and customer numbers. Currently, the company serves more than 68 million customers daily in its outlets. It has also had its reach in 119 countries in all the corners of the world. (Wilbur, 2009)Currently, it has more than 36000 outlets across the globe.

These are indicators of the growth that the company has witnessed in its activities. The Australian branch of the subsidiary has also been on the rise. This is attributable to several measures that are operating to its advantage. This is following the SWOT analysis of the company. Some of the strengths that have been identified include the strong brand name that they possess. It also has strengths in the diversification of the streams of the income of the company. Another strength that it has is its global reach.

There are some weaknesses that are however faced by the company. They include absence in most countries especially so in sub-Saharan Africa. There is another weakness of a crowded market place from where it operates. This is due to increased competition. There also exist many opportunities which the company can capitalize on. They include such services as home delivery for the customers. The company can also benefit from changing the habits of the customers and capitalizing on them in a profitable manner.

There exist several threats to the continued existence of the chain store in Australia. The main threat is the saturation of the fast-food market. This is due to the existence of many players in the sale of the related products. Another threat is the recent shift in the eating habits of people to healthy diets. This is where they consume foods with low-fat contents which the company is yet to deal with. Introduction to the task This study involves the analysis of the performance of the McDonalds Company Australia.  

References

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Gerbe, K. Intercultural communication as a strategy of global marketing: Marketing strategies of McDonald's in India and Saudi Arabia. (2007). München: GRIN Verlag GmbH.

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Kincheloe, J. L. The sign of the burger: McDonald's and the culture of power. . (2002). Philadelphia: Temple University Press.

Toivanen, O., Waterson, M., & Centre for Economic Policy Research (Great Britain). Retail chain expansion: The early years of McDonalds in Great Britain. (2011). London: Centre for Economic Policy Research.

Wilbur, T. Top secret recipes unlocked: All new home clones of America's favorite brand-name foods. (2009). New York, N.Y: Plume Book.

Willems, M. Bon appétit: Restaurant design. (2006). Amsterdam: Frame Publishers.

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