The paper "Google’ s Android Operating System" is a perfect example of a business case study. Business organisations encounter numerous challenges in their operations. One of the major challenges that these companies encounter is competition especially in cases where they belong in the same industry. Consequently, it is upon the management to put in place an appropriate strategy that will ensure an organisation gains a competitive advantage over its rivals. Such a strategy will not only ensure that the company competes well but also manufactures products that meet the needs of consumers. In the current business environment, consumer needs are ever-changing due to the advent of information technology.
Here, it is the strategy put in place by the organisation’ s management that differentiates the company from its rivals in the industry. This paper analyses Google as a media company by using the Android operating system as a case study product. 2.0 The Company The emergence of Google is traceable from 1995 when Larry Page and Sergey Brin met at Stanford University. In 1996, they initiated a search engine operating on Stanford servers called BackRub.
In 1997, the duo decided to rename the company Google. Presently, the company is about 14 years old and with more than 30, 000 employees worldwide. The firm has its headquarters in Mountain View, California. Moreover, it has 70 offices in more than 40 countries worldwide. The company is an information communication and technology-based company focusing on different perspectives based on the goal of their operation of making it easy to find information. The company engages in computer systems design, online information services and web applications. Their business operations have different scopes with over 100 products and services (see appendix 1 for a picture of Google products and services).
In terms of market share in internet searches, Google accounts for 50% (for more details see appendix 2). 3.0 Environment: Industry/ Market Analysis of Phone Operating Systems In the industry niche of phone operating system, there are numerous players. They include Nokia, Apple, Microsoft, RIM and Google among others. The main target market is smartphone manufactures. This means it is a business to business marketing model with an ultimate number of consumption determined by the total sales of the buying company.
In terms of Smartphone and tablet operating system, Google through its android operating system is currently the leading player. This system is mostly used in smartphones. The market dominance of android operating system is attributed to the growth of Samsung smartphone market share in the world since they use android operating systems in their phone. It is actually Samsung who are the greatest business to the business consumer of the product. Moreover, this is an open-source meaning the cost of acquiring it is low.
Currently, the android operating system has a market share of over 50 % (Google, 2012); (See appendix 3 of Porter’ s Model). However, with the ever-expanding technology, this market is not yet saturated since the uptake of smartphones are increasing while other frontiers for an application like smart TVs, notebooks and portable media players are emerging. There is a chance for shift since most of the android users is accounted for by Samsung and LG smartphones. Moreover, there are new entrants who are coming into play and their marketing strategy can lead to a shift in trends.
Apart from that, already existing competitors like Research in Motion, Motorola, Nokia, Apple and Microsoft are really working hard to regain their market share. This is a really critical moment for players like apple who have dominated in a smartphone but are losing out in the application areas. Other critical players are Nokia and RIM. Technological factors affect this market and industry as seen when Google decided to develop open-source software (Signals and Systems Telecom, 2012); (See appendix 3 of Porter’ s Model).
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