The paper 'The 2019 Asian Football Confederation Asian Cup Finals - Media Portfolio" is a good example of a media case study. Asian cup confederation (AFC) Asian cup was founded in 1956 by the football confederation of Asia. The tournament usually consists of 24 teams, with Japan being the most successful team, gathering a total of 4 titles. The current champion is Australia, which won the 2015 tournament. It is the second oldest continental football championship in the world after Copa America. The winning team of these championships automatically qualifies for the FIFA confederations cup.
The Asian cup used to be held only once every four years from the 1956 edition in Hong Kong until the 2004 tournament in Meiland China. Just like any other sport, the AFC Cup attracts media attention from every corner of the world. Sports and media are one and the same thing in the sense that they need each other and they are co-dependent. This means that one cannot exist without the other (Barrett, 2015). Sports-media management is very important in the world which we are living in today.
There are many reasons as to why we should manage sports media, some of them increasing in its complexity, growth of technology, need for globalization and commercialization among others. As we all know, fail to plan is planning to fail. In this portfolio, we will look at the sport-media management tools, which will be related to the AFC Asian cup. We will look at the media plan, the fact sheet, the media release, the media guide as well as the media advisory. We shall discuss in detail each of these concepts, basing our argument on the 2019 AFC cup. Section 1: Media Plan The 2019 AFC Asian Cup will be the biggest tournament held in Asia and probably in the whole world.
There will be several media opportunities which would in return generate public interest and revenue. The opportunities are summarized by the table below. These opportunities can be broadcasted through the media like radio stations, TV stations, Facebook as well as through YouTube. The main objective of media planning is to ensure that the broadcasting of events of a certain sport is according to the laid down time limits and though the appropriate channels.
The second objective is the media plan ensures that people get correct information. MEDIA OPPORTUNITIES MEDIA OUTLETS Media Outlet 1 TIMELINE Media Outlet 2 Use of Newsletters An organization can write either daily or weekly articles in the form of newsletters and they can be made available to the public You tube Radio stations televisions Newspapers Use of social media An organization can post events and links of events in social media for the public to access them. Facebook You tube Instagram Twitter Advertisements Media can use this platform to broadcast important events which happen during the tournament. Newspapers Facebook Radio stations Televisions Use of Subscriptions The public can subscribe to view a certain match or events which occur during the tournament You tube Internet Twitter Facebook Justification This media plan is appropriate for this event because most viewers use the above-said outlets to get information.
Most viewers of sports are the young people, so the media by using the above-said channels can be able to reach its target population. This is supported by Briggs & Burke, 2015, pg 25 who argues that the media can use the internet to reach the young generation since 80% of the youth are able to access at least one of the social media platforms. Section 2: Fact sheet Event overview: The AFC Asian Cup is the second oldest confederation football championship behind South America’ s Copa Amé rica and the tournament winner automatically goes on to represent Asia in the FIFA Confederations Cup (Australian Broadcasting Authority, 2011).
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