The paper 'Menchie's and Pinkberry Frozen Yogurt' is a great example of a case study on marketing. Frozen yogurt is excellent to choose for a snack especially if as an individual you go after the gluten-free diet. Most of the flavors and topping are natural and are gluten-free. However, when you have celiac disease or gluten sensitivity you can always throw away caution sense frozen yogurt does not have gluten. The topping sometimes is points of concern as they may contain gluten. A category of frozen yogurt does not stay the same for long, just like the branches of a tree they grow and diverge over time.
Frozen yogurt is very hot during the summer season, it is a category that has experienced amazing growth especially in the brands that have branched in all directions. Some of the brands are very strong with a promising future while other weak with an unpredictable future. Locations Menchie's frozen yogurt has a chain that is spread in almost all locations, in every state or state for that matter. Recently Menchie’ s took swirl in two locations, in Houston that is West Gray and Westheimer it is probably making a good name for itself in the region(Steinhauer 05-10).
It has attracted the attention of many celebrities in Miley, Jamie Foxx, Leslie Bibb, Selena Gomez, Amanda Bynes, and many other locations. It was voted as the best in 2009 in Los Angeles. Pinkberry, on the other hand, has about seventy-three locations due to high success in the business, the management has managed to launch a good number of competitors including kiwiberi, Fiore and others, this led to the development of many other branch companies in places such as Cielo USA, which primarily manufacture the Frozen yogurt mix and distributes them to many businesses that are aspiring to become the upcoming Pinkberry in the country.
The company is greatly expanding greatly within the USA, though it started small in southern California in 2005. Most of the locations are situated in New York City and Sothern California(Steinhauer 05-10). Services Taking a step into Menchie’ s can make an individual feel overwhelmed, the company offers a series of super sweet flavors including birthday cakes, Dulce de Leche, and Mud Pie.
The company too has tart fruity flavors, these include the Blueberry Pomegranate Tart, the Honeydew sorbet, and the Hawaii pineapple. Being skimpy while making decisions is not a good thing, the person is encouraged to try as many as possible. Nobody can pass up such an offer after all. So as a large variety of options gives one a chance of making errors, some of the varieties taste natural while others taste artificial such as the banana and the Wildberry (York 45-89). Without the flavors that have the cookies and cake, Menchie’ s yogurt is gluten-free.
They are mostly produced in a facility that also makes products containing gluten, peanut, and egg products. Pinkberry, on the other hand, offers so much more and not just the original tart flavors. Many indulgent varieties including the Cookies and Cream, Chocolate hazelnut, peanut butter, and the butter pecan that is served alongside fruitier flavors. The fruitier flavors include mango, Key Lime, Tangerine, Peach, and the lovely Cherry. Pinkberry still does a unique way of serving yogurt this way you will not have to dispense the combination of yogurt individually.
This enables one to always possess the perfect swirl of the frozen yogurt combinations in the cup. All the Pinkberry flavors are gluten-free, but most of the toppings are not gluten-free, therefore, it calls for a little care when taking them. (Chang 05-10) l. Pricing The pricing of Frozen Yoghurt varies between companies and varieties. With Pinkberry, your yogurt is at a flat price per cup or it can be cone size that is designed with a specific price with or without the toppings. Depending on personal preferences one can add as many topping as they wish or as they can fit the cup.
Adding toppings does not change the price. You can sprinkle the white chocolate crisps, the crumbled granola, the scoop of cap n’ crunch cereals, and strawberry slices on top of the froyo ultimate cup. The mini cup and cone go for about $ 2.95 without toppings and $ 3.50 with toppings. The small cup costs about $ 3.50 and $ 4.95 while the medium cup goes for $ 4.50 and $ 5.95.
the large cup in Pinkberry goes for between $ 6.50 and $ 7.95. For Menchie’ s, the prices of yogurt are quite cheaper. One can always fill up as much of the yogurt as one can with only a price of just $ 5 of a froyo cup. The cost of yogurt is an ounce in a Menchie’ s that goes for $ 0.49 (York 45-89). Conclusion Not all the categories of frozen yogurts are the same, the health benefits of the yogurt varies. Frozen yogurt is a good source of calcium, they are lower in fat and calories than the renowned ice cream, although it can have high sugar content.
Finally, while serving oneself from the machines it is important to watch out for dropout of potential yogurts that are not safe.
Chang, Andrea. " Frozen yogurt seller Pinkberry to close the original store in West Hollywood." Los Angeles Times (2010): 05-10.
Steinhauer, Jennifer. " Heated Competition, Steaming Neighbors. This Is Frozen Yogurt." New York Times (2007): 03-29.
York, Emily Bryson. " Meltdown Ahead For Yogurt Shops?" Los Angeles Business Journal (2007): 45-89.