The paper "Social Media Information Sharing Behaviour and the Critical Incident Technique" is an outstanding example of a management report. The aim of this study was to create an understanding of social media information sharing behaviour and to identify factors that contribute to the behaviour. The Critical Incident Technique (CIT) was adopted for use in this study, and semi-structured interviews that provided qualitative data were used as the main data gathering tool. This chapter contains an in-depth description and justification of the CIT, the survey instrument, and how it was developed, as well as a description of the pilot study that was conducted by the researcher.
It also contains a description of the sampling procedure and the final sample that the researcher used in the study. Finally, this chapter contains a description of the analysis that was done on the collected data. The Critical Incident Technique The critical incident technique (CIT) has been defined as a qualitative research method that encourages the respondents featured in a study to provide descriptive data to the researcher by telling their personal stories (O’ Neill, 2013). Flanagan (1954, p.
327 cited by Marcella, Rowlands & Baxter, 2013, p. 247) defines CIT in more detail as a “ set of procedures for collecting direct observations of human behaviour in such a way as to facilitate their potential usefulness in solving practical problems and developing broad psychological principles. ” As the person who initially conceptualised the CIT, Flanagan indicated that the technique was flexible and researchers could modify and adapt it to serve specific objectives in varying studies (Marcella et al. , 2013). Flanagan further suggested that four data collection methods were ideal for use in the CIT.
These are questionnaires, record forms, group interviews, and individual interviews. CIT is therefore exploratory and is ideal for use when the researcher intends to create an enhanced understanding of factors or incidents that are not well understood (Butterfield, Borgen, Maglio & Amundson, 2009). Overall, CIT contains procedures that researchers use to collect information that helps them in understanding human behaviour and hence facilitating practical problem-solving and the development of psychological standards (Borgen, Amundson & Butterfield, 2008).
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Butterfield, L., Borgen, W., Amundson, N., & Maglio, A. (2005). Fifty years of the critical incident technique: 1954-2004 and beyond. Qualitative Research, 5, 475-497.
Butterfield, L., Borgen, W., Maglio, A-S., & Amundson, N. (2009). Using the enhanced critical incident technique in counseling psychology research. Canadian Journal of Counseling, 43(4), 265-282.
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Marcella, R., Rowlands, H., & Baxter, G. (2013). The critical Incident technique as a tool for gathering data as part of a qualitative study of information seeking behavior. Proceedings of the European Conference on Research Methods for B, Conference Proceedings, 247-253.
O’Neill, B. (2013). Assessing program impact with the critical incident technique. Journal of Extension, 51(3), 1-4.
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Palinkas, L., Horwitz, S., Green,C., Wisdon, J., Duan, N., & Hoagwood, K. (2013). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administrative Policy in Mental Health. 1-12. DOI 10.1007/s10488-013-0528-y