Essays on Integrated Trade Shows Project in Germany Case Study

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The paper “ Integrated Trade Shows Project in Germany”   is an inspiring example of a case study on management. This paper presents an in-depth case study project namely integrated tradeshow in Germany. The purpose of the project is to showcase how the participation of the tradeshows can be invented and implemented purposefully for the companies to generate increased sales and brand awareness for its product and services. In this context, the project is purposefully conducted for the Passenger Port in Saint Petersburg. The research engages the literature review of the change management and how it impacts the integrated tradeshows project in passenger port in Saint Petersburg.

Based on this type of project, change management is applied due to the increasing market demand in the contemporary market. As such, change management is applied to ensure that the company survives in the market through diverse flexibility. The passenger port of Saint Petersburg operation process is greatly assessed. In this context, its operative processes are analyzed based on change management and how it might impact the intended integrated tradeshows project. As per the expected outcome, the report gives varied recommendations on how to improve on the identified shortcomings while fostering the organization's success.

Lastly, the author gives conclusive remarks based on the showcased findings from the integrated tradeshows project in Saint Petersburg. 1.0 IntroductionThe St. Petersburg port is located within the Northern sides of the Bayboro Harbor. On the western part of the Tampa Bay across Florida’ s Gulf Coast is the Port of St. Petersburg. The company offers services such as berthing, storage, lights at night for all vessels, barges and watercraft, insurance services, indemnity bonds, and licensing among other services (Port of St.

Petersburg 2014). In this context, the company encounters similar competitive services from Bayboro Harbor and Tempa Bay Harbor. As such, the integrated trade shows project is applied purposefully to improve the marketing performance for the port companies.


6.0 References

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Ackerman, L., and Anderson, D., 2001. Beyond Change Management. San Francisco, CA: Jossey-Bass/Pfeiffer.

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International White Paper., 2008. The Change Management Life Cycle: How to Involve Your People and Ensure Success at Every Stage.

Kotter. J., 2011. Change Management vs. Change Leadership. What is the difference? Retrieved from (Viewed on 20th/march/2017)

Kotter, J., 1996. Leading Change. Boston, MA: Harvard Business School Press.

Kotter, J., 1995. Leading Change-Why Transformation Efforts Fails, Harvard Business Review, p. 1-11

Port of St. Petersburg., 2014. Section one: General Information. Retrieved from (Viewed on 20th/March/2017).

Queensland Government., 2014. Change Management Best Practices Guide. Retrieved from (viewed on 20th/March/2017).

Sanders, D., 2013. Trade shows, Fair or Exhibition? Trade Shows Public Relations. Retrieved from (Viewed on 20th/March/2017).

Stevens, R.P., 2005. Trade show and event marketing: plan, promote & profit. South-Western Pub.

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