The paper "Strategic Analysis of Apple’ s Development and Release of the IPad Range of Products" is a perfect example of a case study on business. The trend of Apple’ s products like iPads, iPods, and smartphones has all along been positive. Five years from 2007, the company has seen a steady increment in the usage of its products. iPad range of products comprises a line of tablet computers that Apple Inc, designs, and markets. The first iPad was produced in 2010, while the most recent models of iPad Air and iPad Mini were released in November 2013 and December 2013 respectively.
The tablet computer has its user interface built around its multi-touch screen, including its virtual keyboard. It normally has in-built Wi-Fi. Since its first release, Apple Inc has sold over 170 million iPads. Although the device has continuously been used by consumers, business persons, educationists, and other users have also found its importance. On its first release, the iPad device made the company penetrate among Fortune top 100 companies by 50%. Analysts note that Apple’ s product has had unprecedented growth in sales to exceed the sale of Personal Computers.
However, according to some recent reports (in March 2014), it has been noted that Android tablet had beaten Apple’ s tablet in the 2013 sales (Asay, 2013). Therefore this discussion will look at the company’ s strategic environments and development in general, with regard to the introduction of the iPad device. Internal Analysis The VRIO Analysis The VRIO framework assesses the rarity, imitability, value, of products, and the organization as a whole. On value, like other products, the iPad tablet has several advantages in that it is being touted as the highest technology in the industry.
Moreover, it is easy to carry and use. On rarity, the technology that has been used to manufacture the devices is quite a difference, for instance, its iOS. Moreover, the iPad’ s rare case makes it stand out of the rest as more superior. On immutability, it should be noted that although the company has a superior tablet on the market, there are others that can replace it, like the android one. On organization, the company has really been apt in maintaining its brand through advertisement.
Flawless makeups of the iPad have really been appreciated by customers. To maintain its stable market, the management has always been in the forefront to innovate, coming up with newer iPads (Gibbs, 2013; Ritche, 2013). The Strength, Weaknesses, Opportunity and Threat Analysis Strengths and Weaknesses For strengths, first, the company has ensured strong customer loyalty which has been combined with its expanding ecosystem. Among its rivals, the company has emerged as the leading innovator in the device industry. Moreover, it has been positing very positive financial performances, in cash with no debt.
Its brands have been having a good reputation. Its retail stores and strong advertising and marketing teams have made the company increase its sales (Jurevicius, 2013). On weaknesses, customers have been shying away from its high priced products. Its devices have not been compatible with different OS. Moreover, its market has been decreasing and therefore long term gross margin is expected to decline. Some of the company’ s products have been facing defects and therefore it may deter its image. Further changes in management after the death of Steve Jobs may have a negating effect on Apple’ s performance (Jurevicius, 2013).
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