The paper "Evaluation of the Marketing Environment Analysis for Haymarket Hotel London " is an outstanding example of a marketing case study. The report is divided into sections that have various topics and subtopics. The introduction section gives an outline of the report and what it will discuss. It also presents a brief overview of the organization. The SWOT analysis section gives a complete analysis of the internal and external environments of the hotel. The market analysis section gives a picture of the available target markets for the organization.
The consumer decision-making process in tandem with tourism and hospitality consumers is looked into and relevant theories explaining the process elaborated. Lastly, the report recommends some new markets that the hotel should consider venturing into and gives a conclusion. Introduction Haymarket is located next to the Haymarket theatre. The hotel is accessible by the road and is close to Suffolk Place and Haymarket streets. The hotel is a tourist destination in London and ranked one of the best players in the Hospitality and Tourism Sector. The hotel offers a variety of services from afternoon tea, lunch, dinner, accommodation, weddings ad concierge, gift shop, and swimming pool facilities ("Firmdale Hotels - Haymarket Hotel, " 2014).
The hotel has a manager who is assisted in leadership by deputy managers and heads of departments. This report will evaluate the marketing environment for the Haymarket Hotel in London as a major player in the tourism and hospitality industry. The report also analyses the available as well as new markets for the hotel. This report will do this by analyzing the hotel based on its strengths, weaknesses, opportunities and threats. At the end, the report will recommend some of the new markets the hotel should consider venturing into. SWOT Analysis of Haymarket Hotel To clearly evaluate the internal, external and competitive environments of Haymarket Hotel it would be prudent to conduct a SWOT analysis.
SWOT is an acronym of Strength, Weakness, Opportunity, and Threat. Defined as the critical evaluation and examination of the organization's internal strengths and weaknesses, opportunities for growth, and threats posed by an organization’ s external environments is a precursor of strategic planning.
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