The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010). Friendly business laws The legislation in Australia promote the growth and development of business. It allows for equal competition among the businesses. The laws do not favor a particular business and hence encouraging each company to be competitive.
The Trade Practices Act 1974 encourages fair competition in the market among different companies. Availability of technology In Australia, technology is commonly used in business for the purpose of carrying out different functions. Technology provides an important medium for carrying out business promotions. Advertisements through the internet can be carried out easily. On the other hand, transactions can be carried out through the internet and hence impacting positively on the growth and development of the business (Chen, 2011). Technology can also be used for the purpose of monitoring the business processes and hence impacting positively on the growth and development of business. Availability of customers In the Australian market, the customers are willing to spend as long as the product is of high quality.
The availability of the customers is important to any business as it ensures that the products can be sold. On the other hand, it is also important to note that the availability of the customers play an important role in ensuring that the company is able to achieve growth and development. Efficient distribution and supply system In Australia, it is easy to distribute products as well as obtain supplies.
This is because of the availability of high-class infrastructure and companies that carry out the distribution or supply process. This is important in terms of ensuring that the business is able to receive or distribute any product. PEST and SWOT analysis SWOT analysis Strength Weaknesses Ability to access loans and financial services Presence of legislations that support the growth and development of the company. Availability of the customers. The loan repayment could lead to financial implications for the business. The market may be faced with fluctuations due to the dependence on the financial sector. Threats Opportunities High-interest rates on the loans. Intense competition in the market due to the favorable conditions. Exploiting a new customer base. Use of technology to carry out business activities. PEST Analysis Political The political situation in Australia is stable (Gray, 2014).
Political stability is important in creating an environment that promotes the growth and development of business and also the financial sector. Political stability in the country has also created a peaceful atmosphere which supports investments as it eliminates the risks that can be brought about by political unrest. Economic The economic situation in Australia is stable and this supports the financial markets (Lowe, 2014).
The support to the financial market plays an important role in ensuring that the businesses can obtain loans at affordable rates and hence promoting its profitability. On the other hand, it is also important to note that the stability of the economic situation is important in enabling the business to experience growth and expansion. Social The people in Australia are social and are also friendly. The customers are usually willing to spend a huge amount of money for the purpose of shopping.
The spending behaviors of the customers will play an important role in ensuring that the business is able to make profits.
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Chen, S. (2011). Recent related research in technology acceptance model: A literature review. Australian Journal of Business and Management Research, 1(9), 124-127.
Gray, S. (2014). Political and government connections on corporate boards in Australia: Good for business? Australian Journal of Management, 0312896214535788.
Lowe, P. (2012). The changing structure of the Australian economy and monetary policy. The Recent Economic Performance of the States 1 Trends in National Saving and Investment 9 The Distribution of Household Wealth in Australia: Evidence from the 2010 HILDA Survey 19 India’s Steel Industry 29, 79.
Rodríguez-Pose, A. (2011). Is fiscal decentralization harmful for economic growth? Evidence from the OECD countries. Journal of Economic Geography, 11(4), 619-643.