The paper “ The Android Market for Paid Applications in the United Arab Emirates" is a meaningful example of a research paper on marketing. Mobile phones will soon be heading to towards the list of our must-haves and very competitively so. The Android market for mobile phone paid applications by Google offers a cutting edge in mobile technology. In the past, mobile phones were just that – phones. However, the market response to more advanced features incorporated in the mobile phone handsets is calling for greater demand from the customer base and consequently an even larger one in the production of the same. Presently, Google is a partner in marketing the Android market for paid application with many large corporations such as Samsung and LG.
The consumer is getting used to the same technology in the field that would not take much credit for innovativeness. The android market for paid applications by Google allows for the integration of computing in its functionality such as complex software solutions. For the United Arab Emirates consumers, it is a pity that Android by Google is not a brand whose existence in the market they could celebrate – it is currently not available.
Once availed and absorbed into the United Arab Emirates market, Android by Google would make a great impact on the United Arab Emirates consumers. Android is capable of working on numerous carriers and functions on a variety of mobile handsets. Financing the project would be an investment that Google is capable of making considering the availability of human resources in terms of software engineers and developers. The United Arab Emirates, on the other hand, is host to a human resource that is well-versed with technology.
With many mobile phone manufacturers such as Motorola® already commissioning Google android developers to create applications for their handsets, the trend in the United Arab Emirates would be expected to be no different. The revenue turnover and the return on capital that Google realizes time and again usually come through online ads and especially through the Google Adsense project. The launching of the Android market for paid applications by Google in the United Arab Emirates will mean advertising taken to another level – reaching the consumer through mobile phones.
This is more viable as the mobile phone is amongst the easiest technological gadgets that consumers carry with them almost everywhere. No doubt the launching of the Android market for paid applications by Google in the United Arab Emirates will generate more revenue for Google, eventually translating into consumer satisfaction and business viability. The features incorporated in this strategy seek to unveil a way in which the Android market for paid applications by Google will effectively be marketed in the United Arab Emirates (UAE). ObjectiveThe market strategy based on extensive research on the Android market for paid applications by Google in the UAE aims at retaining the current Android application market consumer base that has either relocated to the UAE or is in the process of doing so on top of establishing a link to grasp the non-Android consumers.
Already the market is laid down with information on the Android market for paid applications by Google through either word of mouth or the internet since the internet is a major communication mode in the UAE, Tim (2006).