Essays on Product Market Attractiveness - Tassal Limited Company in Australia Case Study

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The paper "Product Market Attractiveness - Tassal Limited Company in Australia" is a great example of a marketing case study.   In this report, we will focus on the Australia seafood company (Tassal Limited) and compare it with other market environments in Taiwan and Singapore. Tassal limited is the largest salmon producer in Australia and serves consumers in Australia, New Zealand and Asia among others. Tassal is a public company and is listed in the Australia Securities Exchange (ASX). The main products of the company include traditional fresh salmon products, smoked salmon, frozen, canned as well as other salmon related products.

The main competitors for the company in the country are Huon Aquaculture and Petunia Seafood. (Hayward 2012) Taiwan macro-environment assessment Political environment Taiwan is a free democratic country which has experienced stability overtime. It has been ranked among those countries that have efficient and effective governance and quality laws and regulations. The country ensures security to its citizens both businesswise and individually. The democratization in Taiwan economy has led to the development of non-governmental organizations which have enhanced the country’ s growth. (Yue, 2009) Foreign relations/trade Taiwan is a member of the World Trade Organisation.

The non-governmental organizations have also extended their connections to international borders. Through this international relations, Taiwan has been a member of the international community playing important parts via regional alliance, humanitarian support and organizational exchanges. The social and cultural environment The Taiwanese culture is made up of a mixture of cultures such as the Han Chinese culture and Chinese Buddhism among others. However, the country has been able to preserve the Chinese culture, for example, the Chinese writing system. Economic strength Taiwan has been dependant on the United States economy over a great extent till recently where it has successfully been able to diversify its trade markets thus reducing its exports to the USA.

These exports have been replaced by mainland China and Southeast Asia regions where Taiwan has sort to expand its products market. Moreover, the country has extended its foreign investments which were initially contained just within Asia to such regions as mainland China. In terms of stability the country first invested in land reforms where it ensured that the country composed of landowners who had their own capital to invest with.

When the dynasty that used to cause chaos and differences left the country the state of stability was attained. (ZHANG & HUAN 2008) Technological Over the recent past, technology in Taiwan has almost been inexistent; however, the great input from the government to elevate the sector have led to major transformations in the country, especially in the electronics industry. The country invested its limited industrial resources as well as the product management skills and experience working closely with big international suppliers to graduate to a development and research hub of the Asia-Pacific region. Recently, the country launched the e-Taiwan project which is aimed at improving the communication and information infrastructure.

This will enhance major developments in business, transport, broadband as well as government operations. Moreover, the program will raise the country’ s competitiveness in the marketing of various products globally and locally. (Lee & Lee 2008)


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