MKTG 3312: EFFECTIVE COMMUNICATION TAKES WORK Marketing, Section The onus of effective communication lies with the top management because they are responsible for efficient and effective use of human and capital resources. Top level management is responsible to provide long-term direction to the organization and establish the objectives, policies, and strategies for it. A successful manager relies more on verbal interactions than on written communication so he performs interpersonal, informational and decisional roles, all at the same time. In order to be effective, managers should not only possess conceptual skills, but also technical and human skills.
By communicating and listening to the lower staff on the ground level rather than maintaining strict hierarchy, executives can gain exemplary knowledge to outperform competition. Some executives are least informed about what is going wrong at the workplace because they are surrounded by yes people who filter information which seems acceptable. This tendency to filter out discomforting and conflicting information is referred to as Selective perception (Gaetner, 2010). It is pursued by people who want to stay in the good books of their bosses.
Bearers of bad news are seldom liked. Reinforcement Theory attempts to define why people avoid positive criticism at work with the passage of time. Although top executives say that employees should be straight forward, but at the same time, they do not appreciate any wise suggestion from a lower manager. This behavior tends to act as a resistance to his contribution and extinction of desirable outcome. People like Mr. Gupta and Ms. Murphy provide a positive reinforcement to encourage the opinions of their employees by executing their advice, if deemed productive. If employees get acknowledged for their hard work and concern, they will perceive that their managers pay special attention to their welfare and it is referred to as Hawthorne Effect.
Such encouragement can perform wonders for the organization as a whole as the employees will take ownership of their roles in the company and will become loyal. Employees are the major resource for a company and satisfied employees can take a company across horizons. By conducting private sessions and publicly appreciating the wise suggestions of employees, Mr. Gupta (CEO of Fatwire) has provided a window of intrinsic motivation for the members to stay engaged and contribute extraordinarily in the well-being of the organization.
This process is enhanced when people observe that their opinions are not only heard, but also put into implementation. It is a practical situation where Expectancy Theory is applied to get the desired outcome. If the efforts are acknowledged and put down to action, there is a high probability that more employees will be candid in voicing out any wrong doings at work to enhance the productivity. The case in point highlights that Participative Management tends to help employees express their opinions and reach consensus to support the final decision.
Top level management can take the initiative to encourage employees by expressing confidence in their abilities. This may help boost the self-esteem of the subordinates and reinforce the positive skills and talents. Smart managers focus on communication rather than documentation to proactively bring in solutions for problems and handle critical situations effectively. Once the employees are empowered to pay their due share for the betterment of the organization, they will eventually perform to their maximum potential in the best interests. BIBLIOGRAPHY Gaetner, J.
(2010, October 24). Selective Perception Theory. Community Development Theories. Retrieved from: http: //communitydevtheories. blogspot. com/2010/10/selective-perception-theory. html