The paper "SportUNE’ s Business of Australia" is an outstanding example of a marketing case study. SportUNE's is a non-profit sporting precinct based in Australia considered to be one of the best in the country. It offers a number of facilities and services to people of all classes 24 hours a day. The business has different types of world-class facilities like Squash courts, multipurpose halls, tennis courts, multipurpose halls, indoor climbing wall among many others. These facilities are open to any Australian citizen that has registered as a member. The mission of the business is strengthening the NSE’ s standing and the service role in the various communities via the various ways of engaging its members and other stakeholders.
The mission statement has been relevant to the business in achieving the objectives in different ways. It has captured the social values through ensuring the participation of the community at all levels in its sporting programs. SportUNE’ s has played a key role in the eradication of lifestyle diseases like obesity one of the major lifestyle diseases affecting Australians (Olds, Tomkinson, Ferrar, & Maher, 2009). 1.0 SMART Objectives The business objectives are said to be SMART if they are Specific, measurable, accurate realistic and time-bound.
The main objective of the organization is to strengthen the relationships that exist with different professional bodies and to market Sportiness facilities as world quality and all-inclusive. These objectives have been achieved in a number of ways. According to the 2013 chairman’ s annual report, the business has been able to achieve this through different programmes. They have been all-inclusive through community engagement. They are specific to what they need o achieve (Mazanov, Huybers, & Connor, 2011). 2.0.
Hierarchy of strategies There are three levels of business strategies. Namely, business-level strategy, the corporate strategy and the functional strategies Business strategy are very common if a business has different business units. It assists in planning purposes and keeping the business at a competitive advantage point. It is particularly important to sportUNE's business because of that role. A corporate strategy, on the other hand, applies to the whole organization and deal with the deployment of the organizational resources. While the functional strategy focuses on the fulfilment of the business objectives within a particular market.
The business has for long been applying the combination of the three in its operations 3.0 Five Competitive Forces The business operates in the sporting and fitness industry. There is high competition from other service providers in the industry. The clubs from other higher educational institutions and schools stand at 50000 not considering the community groups and the commercial providers. In terms of the five market forces, the business organizational environment can be categorised as follows; The threat from substitute product is high. This comes from the many clubs in the schools, institutions of high learning, and commercial as well as community clubs.
All these providing the sports and fitness services this threat gives the buyer the power to move from one service provider to the other. The high intensity of the threat means that the business or service provides attractiveness is very low in the market.
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