The paper "Growth-Market Strategies for Market Leaders in the Sporting Industry" is a great example of a Marketing Case Study. Most successful business entities keep track of the factors which influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line. Identifying internal and external factors that influence an organization is a crucial step and process in ensuring the implementation of the relevant strategic measures. These factors change over time, therefore, it is important to review them regularly in a bid to guard the organizations against any catastrophe or risks, which are not limited to changing compliance and regulations.
To discern subtle and issues to address, most organizations stipulate monthly or quarterly review of operations. Moreover, the information retrieved from the review may help to maintain awareness of significant factors and to ensure that organizations’ priorities stay resonance for adjusting business plans required for business prosperity. Proper analyses of the strategies help to identify the culture of an organization. These include viewpoint, ideologies, policies, and practices of business as they give human resources a sense of control and direction. Even though UNE Life is offering very special services in a friendly and relaxed atmosphere, it is important to note that the market is becoming very competitive and institutions are coming in to invest in a similar industry thus creating a higher rate of competition (Blanchard, 2010).
Increasing profitability should not be the only reflection of a successful business entity, but also the market share. The market share depends on the number of customers received by the institution. It is from this background that the report would be analyzing various marketing options for SportUNE. Introduction The aim of every business opportunity is to ensure that it makes adequate profits through the satisfaction of the needs of the customers.
However, the market is becoming more competitive even to organizations offering services relating to sporting activities including the University of New England (UNE). There is a need to identify the essentials and expectations of the customers relying on the services offered while creating a positive competitive advantage. In order to create a competitive market, it is important that the business creates an atmosphere that allows new businesses to venture into the market and exit easily. Therefore, it is the responsibility of every business to ensure that its services meet customer requirements.
Since marketing is all about winning the customers, some businesses often create an unstainable competitive advantage through lowering the cost of offering the services forcing other businesses to reduce their costs as well (Brown, 2000). However, these marketing strategies in the end often affect the performance of the whole industry as the cost of rendering the services increases while profitability declines.
Additionally, if the institution is to create an efficient and effective competitive advantage, it would have to identify its competitors, what they offer, and their marketing strategy as this would help in setting the cost of series rendered in a more competitive manner. Understanding the concept of marketing The business environment is a factor influencing the management of the organization. In addition, it is the forces affecting organizational decisions. Depending on whether these factors operate from within the organization or outside the organization, they are termed as internal environment of external environment respectively.
Analysis of these forces is important for every business that aims at solving problems affecting the organization. Even with the rising level of competitions, it is the responsibility of the organization to ensure that it conducts a marketing survey in order to identify the marketing strategies that suits its operations properly and then conduct a cost-benefit analysis to determine whether the strategy is worth implementing or not (Kalra & Soberman, 2010). The cost-benefit analysis allows organizations to compare the opportunities that are likely to result from the implementation of a given marketing strategy against the cost, thus providing the basis of making a credible and reliable decision in relation to business sustainability.
Ananthan, B. R., Appannaiah, H. R., & Reddy, P. N. (2010). Business management. Mumbai [India: Himalaya Pub. House.
Barney, J. B., & Hesterly, W. S. (2006). Strategic management and competitive advantage: Concepts and cases. Upper Saddle River, NJ: Pearson/Prentice Hall.
Beall, A. E., (2010).Strategic Market Research: A Guide to Conducting Research that Drives Businesses.New York, iUniverse.
Bird, G. R., and Bird, G. R., (2007). An introduction to international macroeconomics: Theory, policy, and applications. New York: Palgrave.
Birn, R., (2004). The Effective use of Market Research: The Drive and Focus Better Business Decisions.London, Kogan Page.
Blanchard, D., (2010). Supply chain management best practices. Hoboken, NJ: John Wiley & Sons.
Brown, L. O., (2000). Market Research and Analysis. [S.l.], Wildside Press.
Cdilda, D. G., (2007). The Everything Green Living Book Easy Ways to Conserve Energy, Protect your Family's Health, And Save The Environment.Avon, Mass, Adams Media.
Cadogan, J. W. (2009). Marketing strategy. London: SAGE.
Esty, D. C., & Winston, A. S. (2006). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. New Haven [Conn.: Yale University Press.
Hoang, P. (2010). Business & management. Melton, Vic.: IBID Press.
Kalra, A., & Soberman, D. (2010). The forgotten side of marketing. Journal of Brand Management, 12(5), 106-110.
Lawler, E. E. (2008). Talent: Making people your competitive advantage. San Francisco: Jossey- Bass.
Sen, M. (2008). Business management. Jaipur, India: Oxford Book Co.
Thompson, A. A., Strickland, A. J., & Gamble, J. (2008). Crafting and executing strategy: The quest for competitive advantage: concepts and cases. Boston: McGraw-Hill/Irwin.