The paper "Strategic Management at Geely Automobile Chinese Company " is a good example of a management case study. Geely is an automobile Chinese company which began in 1997. Over the years the company has been making tremendous advancement in the job market. It has been ranked among the top ten companies dealing with the automobile in terms of sales of passenger cars. This paper will discuss the in-depth capability analysis of Geely automobile Holdings. The internal analysis of a company focuses on factors within the company that gives the organization certain added advantage and disadvantage in meeting the needs of the target market.
The strengths of a company are core competencies that make it thrive in the market. The organization remains market-oriented and customer-focused to ensure longer and profitable stay in the job market. The weaknesses of a company are examined from a customer perspective. The customers are in a position to point out the weakness of a company that is not evident on the side of the company (Barney & Hesterly, 2012) There are various areas that are analysed in the internal analysis which include; resources and capabilities.
The resources analysis may include profitability, sales, product quality brand association, and existing overall brand, relative cost of the new product, employee capability and finally product portfolio analysis (Pand and Pandova, 2016). Capability analysis of a company involves the analysis of the company’ s internal strategic strengths, weakness, problems, constraints and uncertainties. There are key factors that remain unchangeable such as resources which are not productive on their own thus require close collaboration within the teams and finally the analysis interest is not incapability of the company but the incapability relative to other companies (Guo & Yang, 2014) The company’ s strategic capabilities are identified under the functional analysis, resources analysis and process and system analysis (Guo & Yang, 2014) The functional analysis involves all functional areas in an organization which include; a corporate functional area which has the capability of financial control, experience in strategic control, ability to motivate and coordinate the firm’ s unit.
Information management is another functional area with capability of a comprehensive and effective information system that is paramount in managerial decision making. Research and development area has the capability of doing basic research.
Product design and marketing area have the capability of designing their product, managing their brand and promotion and responding to the market trends. Finally, the sales and fulfilment functional area has the capability of promoting and executing sales efficiency and speed of fulfilment and offering quality customer service (Guo & Yang, 2014) VRINE ANALYSIS MODEL VRINE is an acronym for value, rare, inimitable, no-substitutable and exploitable. This is a framework for the firm analysis of resources and capabilities. VRINE is a variant of VRIO with the addition of the non-substitutable and exploitable element of analysis. Valuable The question of value is asked while internal analysis is done.
It looks into the importance of a certain resource or capability to the firm’ s operations. The capability can be the strength of the company aiding in the exploitation of the opportunities in the market place and dealing with the threat in the firm. However, if none of those advantages is evident it is deemed to be a weakness. The valuableness of a capability provides the opportunity to exploit various elements in the market such as technology, new markets, economic change, and political changes and in addition deal with threats arising from competition such as the threat of substitutes, buyers, suppliers, rivalry and entry (Barney & Hesterly, 2012)
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Guo, C., Jiang, C. X., & Yang, Q. (November 01, 2014). The Development of Organizational Capabilities and Corporate Entrepreneurial Processes: The Case of Chinese Automobile Firms. Thunderbird International Business Review, 56, 6, 483-500
Panda, A., Jurko, J., & Pandová, I. (2016). Monitoring and evaluation of production processes: An analysis of the automotive industry