Essays on Multinational Company Analysis - Coca-Cola Ltd Case Study

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The paper 'Multinational Company Analysis - Coca-Cola Ltd" is a good example of a management case study. The Coca-Cola Company is associated with the production, supplying, and marketing of non-alcoholic soft beverages as well as syrups to distinct markets across the globe. The firm owns more than 400 sets of brands that include both diet-based and light beverages, water products, as well as sports and energy-related drinks. It distributes and sells finished beverage products that are branded with its overall patent; Coca-Cola to more than 200 countries across the globe. Some of its popular markets include; Africa, EU-Latin, and North America as well as the Middle East.

It is critical to notes that the operations of the firm revolve around all sectors of the soft drink industry making it the second-largest player in the immediate world of functional drinks and Asian specialty drinks. The emphasis of this paper is on assessing the underlying conditions of The Coca-Cola Company as well as the beverage industry for which it operates, company strategies adopted over time; competition; government policies and after that, provide essential lessons learned for use by international managers. Financial Analysis of the Firm By the end of the trading year 2006, the company had attained a revenue turnover of more than $24B with most of it being realized in markets outside the local US market.

In fact, analysts indicate that the shift of garnering, even more, revenues from foreign-based markets is likely to be upheld into the future. The firm’ s recent growth is based on formulating brand extensions as well as an expanding distribution network. Notwithstanding, from a global perspective; the stagnation witnessed in the selling of its carbonates has continued to affect the overall growth of the entity as a whole.

The continual slow growth of these carbonates has resulted in potential investors having an entirely different perception of the future financial growth of the body.



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