The paper "Mobile Phone Choices in Australia" is a brilliant example of a term paper on marketing. Apparently, mobile phones have become an integral part of human life. Considering that mobile phone technologies have advanced to the extent of making the simple device perform like a PDA, it is only reasonable to conclude that possessing a cell phone is inevitable. The mobile phone has evolved from being the luxury it was, to be a necessity just like food and clothing (Backhaus et al 2011). The device, which is averagely within the reach of a member of the middle class, has the potential of serving as a computer.
Modern-day cell phones are a whole package as they have so many built-in features. These make the device considerably versatile in the sense that it can serve more functions than just making and receiving calls. A cell phone, for instance, can serve as a camera, a radio, a television, a data storage device, a center of socialization as well as a means through which the user can connect to the rest of the world.
Considering that a modern-day cell phone enables internet access and instant messaging, it is valid to conclude that a mobile phone is one of the most significant factors contributing to globalization, a phenomenon that has seen the integration of cultures and ideas (BRW 2012). Contrary to the olden days, a person owning a cell phone in Melbourne today can easily chat with an individual in Canada. This profound importance of the cell phone has made it a necessity. The difficult part comes when an individual wants to purchase a cell phone.
The cell phones, which are manufactured by different companies, have similar features yet are so different (Backhaus et al 2011). Similarly, the network providers offer various plans that enable one to own a cell phone and make calls at predetermined rates. Choosing among the many plans has proven to be quite a hassle for the consumer. Similarly, marketing the various plans has proven to be difficult. Worth noting is that the choices vary depending on gender, age and personality. This paper seeks to evaluate the various evaluation criteria in light of three respondents in Melbourne.
The evaluation criteria are in relation to the available mobile phone plan options offered by the three major service providers in Melbourne: Vodafone, Optus, and Telstra. Mobile phone and plan options There are many mobile phone and plan options offered by the three major network providers: Vodafone, Optus, and Telstra. The plans aimed at marketing the services offered by the service providers vary in terms and conditions. Depending on how well the option is marketed, people may opt for it. Even so, there are many other factors that determine the plan option.
The six main plan options are as follows: Plan Mobile phone Vodafone all-time $35 plan for twelve months Sony Xperia Telstra $80/month 24 month plan iPhone 5 16GB Optus $22/month 24 month plan Blackberry Bold 9900 Vodafone $50/month twelve months plan Samsung galaxy note II Vodafone $90/month six months plan HTC one X Telstra $40/month for twelve months Nokia Lumia