Demographic Factors Affecting Mobile Phone Industry - Essay Example

The paper "Demographic Factors Affecting Mobile Phone Industry" is an excellent example of an essay on marketing. The mobile phone industry is one of the most competitive and dynamic industries in the world today. However, several demographic factors affect the mobile phone industry. One of the demographic factors affecting the industry is age (Suttle 2014). Different phones appeal to different age groups. The income level is another factor since it determines the types of phones that individuals can afford to buy (Sata 2013, p. 104). Other demographic factors include the level of education of the market niche, the geographical region, and the market research and surveys done by the industry (Suttle 2014). The demographic factors are significant to the industry in the long-term since they determine the actual sales in the industry.

Technology forces also affect the mobile phone industry. Bluetooth technology, 3G technology, and android technologies affect the industry. Bluetooth technology enhances the sharing of information between phones and various technological devices. 3G technology offers internet services and more content. Android technology has led to smartphones that entail more salient and stylish features that influence purchasing decisions (Sata 2013, p. 104). However, we can attribute some negative effects like cybercrime to the technology forces in the mobile phone industry. Moreover, mobile phones with new technologies are very expensive and hence not affordable for everybody.
Nevertheless, the impact of demographic factors and technology forces is mostly positive and lead to significant profits in the mobile phone industry (Sata 2013, p. 105). Indeed, Bluetooth technology, 3G technology, and Android technology enhance the significance of mobile phones in society. The foster the sharing of information improves the mobile phone features and boosts the sales revenues. Read More