The paper “ Mobile Product SLR-10 – Environmental and Competitor Analysis, Consumer Behavior, Segmentation, Targeting and Positioning, Product Strategy” is a breathtaking variant of case study on marketing. The major markets for our mobile product SLR- 10 are Asia and Europe. This makes the population structure, composition, age, and nationality, race, religion, family size, peoples occupation, education level and gender of the population in these regions an important aspect in determining the number of sales (Czinkota 2012). This is because the various aspects of demography determine the population’ s accessibility to the market, their purchasing power and their demand for our product SLR-10.
The economic status of people in these regions, as well as the economic status of the country, also influences the market performance. Political stability and the legal framework operating in this market region enhance the growth of the market share thus the organization is able to achieve high sales. Europe and Asia are well developed in the use of technology this increases their access to the product SLR-10 as well as increases the demand for the phone over a large population this results in increased sales.
The ability to use technology in the marketing of the products facilitates an increase in market share. This company needs to put in place strategies that will protect the market of the product from being affected by natural calamities. Competitor analysisThe product's direct competitors are Phantom-3G, Torch, and Torch-S. This product is also getting competition from the other company products as well. The competitive position of these competitors is that they are at the same level of competitiveness as this product. This is because; they have the same market share.
They present a big threat to this product in terms of market share expansion and growth. The future competitor moves are that the competitors will increase the level of marketing to increase the awareness of their product and increase market share. The competitors will also launch new products into the market, Cohen (2005). There exists a competitive vulnerability for the competitors; one of them is dealing in a single product line in the same market. This is detrimental to competitors. As such, this company will exploit this opportunity to position itself in the market accordingly.
Another area of competitive vulnerability is the lack of differentiation. Consumer behaviorThe availability of a warranty for the customers gives the customers the chance to get a guarantee for the product for a given period. The mobile product also enables the customers to take videos and photos because of the characteristics of the product. The extensive research and development carried out in the organization facilitate the production of a quality brand for the customers. As pointed out by Czinkota (2012), Customers before making a purchase will go through a process of decision-making. They have to perceive the need for the product.
After establishing the need for the product, the consumers will also go their way into gathering relevant information about the product. The customer will then do an evaluation of the different brands available for them before they can make up their mind on making the purchase depending on the terms of sale. Our customers for our product SLR-10 are involved in such a process since they have to analyze their need for the product and seek information about it before they can decide on the making purchase for the product.