The paper “ Modern Marketing Techniques or Strategies for Consumers to Satisfy Their Needs - SEO, Social Networks, E-marketing, Interactive Websites" is a perfect example of a term paper on marketing. The concept of marketing has changed in the modern business situation. This is because the access of information by the consumers has greatly taken a new dimension. Technology has played a greater role in terms of transfer and access to information. Most consumers rely on the internet when searching for information about companies regarding their goods and services. A good number of business organizations have resolved to adopt modern marketing techniques which have proved to be efficient (Keller, 2009).
The increase in competition has also played a role in terms of changing marketing techniques. All the companies face stiff competition due to the increase in the number of rival companies. The demands of the customers have also changed and hence the issue of the modern marketing techniques by most companies. The paper critically discusses the modern marketing techniques used by the organization in a bid to win the customers. Search Engine OptimizationThe purpose of using modern marketing techniques is to enhance the growth and development of a business.
The techniques ensure that the needs of the customers are met. The use of information technology is one of the main techniques of modern marketing. Most companies always utilize the concepts of online marketing. Advertisements are usually done online due to the high number of people who use the internet (Oster, 2011). During the packaging of goods, most companies indicate their websites on the packaging materials. This is aimed at ensuring that the clients can know more about the company and also the products and services of the company. Using articles that contain hyperlinks of the company is aimed at ensuring that the company is able to advertise its products using the internet.
This concept is also commonly referred to as search engine optimization (SEO). This technique is becoming quite popular and it has replaced some of the past methods that are used for advertising and marketing. The access of information regarding a company has therefore been made easy through the use of search engine optimization.
This has also ensured that the companies have all the information regarding their products and services on the internet. It is thus possible for the clients to obtain the information of a company easily whenever they want. It is evident that the modern techniques of marketing improve efficiency as well as convenience to the customers (Chen, et al, 2011). Social NetworksThe social networks are increasingly becoming common among many people in the world. This is due to the increase in the access and use of the internet. Simple devices like mobile phones are also progressively becoming popular among most people.
Mobile phones are able to access the internet and hence the increase in the number of people in social networks. Most companies have taken advantage of the social network to advertise their goods and services. The main advantage of using social networks is that a high number of people are able to access information. It is also cheap to advertise using social networks. This is, therefore, an efficient method of marketing and it plays a substantial role in terms of ensuring the growth and development of the business.