The paper “ Money-Phone - Benefits and Features, Shortcomings of Transfer Services, Factors Affecting Demand, Macro Trends Influencing a Business" is a perfect example of a case study on marketing. Technology is changing the way we do business, where we live and how we communicate in the World. The phone has systematically transformed people’ s way of life and the business world. For the purpose of this market strategy, Money – Phone dubbed here as M-Phone will use the exploits of phone services to deliver convenient, efficient and timely money transfer. Our clients will require getting a Sims-card which will register with our company.
The account will consist of selections for depositing, withdrawing, pay bills and buy products. This will facilitate a phone account that clients will use everywhere, and at any time to receive, send and use their money. This marketing plan is set to exploit the trend of other competitive players in the finance industry. As people have become mobile, dispersed, and active an efficient mode of money transfer is needed. Much time people get it hard to use cheques carry cash around with them or give money by hand.
Increased products on the phone have sparked the adoption of a suitable mode of money service, rather than the traditional banking system. There are other places that bank services are unavailable and not all people are competent to use them. M-phone has come to provide an efficient, simple and affordable mode for this. Australians have seen many transformations through phone usage. This has attracted a keen focus on its services which are widely adopted and efficiently used by people of all age- brackets. The money transfer service focus on internal clients from Australia.
M-phone will be brought in the market through media, online advertisement and targeting nationwide industries dealing with money transfer. The planned information will be communicated to establish our customers. Multiple communication strategies with outsiders will facilitate the hosting and implementation strategy. The executive will use the marketing resources to define and establish a new niche for the M-phone service market. Service design and strategy will focus on intensive communication and alliances to become leaders in the services. The marketing plan expects 10, 12 and 15 billion dollars revenue in the first, second and third year consecutively.
Profits are expected to rise steadily for three years. We expect to attract an employment 200, 000 people for the same time period. This will be through indirect employment, the economic activities in financial transfer and services. Individual partners and other private investors who will liaise with us are expected to grow as collaborative policies will make it efficient. National authorities, private entrepreneurs and general communities support and motivation will develop the service.
Economic and social benefits are therefore expected to increase. The people’ s lifestyle is subject to increased dynamism due to numerous innovations. In this regard, there is an increased demand for comprehensive marketing strategies for money transfer services. Moreover, dramatic change, global alliances, and customer demands are occurring often and marketing plans and procedures have to be effective. However, the following marketing plan for three years will address the structure, strategy, and ways for M-Phone to achieve a competitive position.