The paper "Factors to Consider to Establish Operations in Emerging Markets" is a great example of marketing coursework. Population patterns and the Gross Domestic Product (GDP) growth rates for emerging markets speak for themselves. Countries viewed as emerging markets are projected to add approximately 1.4 billion people to their middle-come earners in the following decade (Cavusgil et al. 2013, p 78-80). Due to this, few businesses with global ambitions can afford to neglect emerging markets. Successful Multi-National Enterprises at a certain point faces the issue of growth and expansion into new markets or regions.
The growth and or development often comes with added benefits such as increased profits once the company launches successfully in the new area. Several organizations have identified that expanding into new countries or markets is a major contributor to their overall income. Expanding into emerging markets can be done through local branches, merging, partnering, distribution, and franchising. Nevertheless, entering upcoming markets is not always a walk in the park for most companies. It’ s a crucial stage in the companies’ life as it presents both risks and opportunities. Depending on conventional approaches to enter new markets is not enough (Kawai and Prasad 2013, p125-130).
It is, therefore, prudent for businesses to conduct a proper Strength Weaknesses Opportunities and Threats (SWOT) analysis in the market or region they intend to enter to identify and analyze potential challenges. While the specifics will differ depending on country and industry, what follows are numerous major general considerations for emerging successful in the new market. Mаin rеаsоns bеhind this strаtеgy Several factors can drive an MNE into venturing into a new market. An emerging market economy is lucrative for any business looking to internationalize (Pacek and Thorniley 2007, p 46).
This is an economy experiencing exponential growth and changes. A company can seek lucrative opportunities for short, medium, and long-term investments. The following factors are the major reason for the decision to globalize. Geographical factors The physical location of the emerging market can be a factor behind the decision to internationalize. The geographic location may require low transportation costs (shipping costs) making it a potential ground. The terrain of the land may also be favorable for physical distribution i. e.
considerable physical distance. The availability of good local infrastructure such as road and rail networks which makes shipping easy is also a drive to enter new regions.
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